MGB266 Enablers of Growth


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Unit Outline: Semester 1 2025, Gardens Point, Internal

Unit code:MGB266
Credit points:12
Pre-requisite:MGB161
Pre-requisite:MGB162
Coordinators:David Herold | d.herold@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit equips students with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to to your growing entrepreneurial or intrapreneurial venture.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Describe and critically apply financial, legal, and marketing fundamental principles in relation to entrepreneurial ventures. [KS 1.1, HO 2.1]
  2. Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs. [HO 2.2]
  3. Critically reflect on the social, cultural and ethical influences on entrepreneurial goals, actions and decision-making. [SE 5.1]
  4. Use professional communication skills to present your decisions relating to an entrepreneurial venture. [PC 3.1, 3.2]

Content

Financial enablers

  • Funding opportunities
  • Crowdfunding platforms and approaches 
  • Understanding financials and cashflow

Legal enablers

  • Business name establishment
  • Business models, regulation, and ownership
  • Consumer protection
  • Commercialisation and intellectual property 
  • Internationalisation
  • Online legal issues

Marketing enablers

  • Marketing fundamentals
  • Sales ethic
  • Customer acquisition techniques
  • Online promotion approaches and tactics

Learning Approaches

This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

  •  Informal: worked examples, such as verbal feedback in class, individual consultation
  •  Formal: in writing, such as checklists, rubrics, written commentary
  •  Direct: to individual students, either in written form or in consultation
  •  Indirect: to the whole class

Assessment

Overview

This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Financial Analysis

In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth over the next 5 years. 

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 30
Length: 1500 words
Individual/Group: Individual
Due (indicative): Week 5
Related Unit learning outcomes: 1, 2, 4

Assessment: Legal Analysis

In this assessment you will explore legal issues covered in the unit and the potential impact they could have on your entrepreneurial venture. You will need to present an analysis of the impact of each legal issue in relation to your entrepreneurial venture to support growth over the next 5 years, identifying legal pitfalls that could hamper your venture or growth of your venture. 

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1), SE (5.1)

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 30
Length: 1500 words
Individual/Group: Individual
Due (indicative): Week 9
Related Unit learning outcomes: 1, 3, 4

Assessment: Marketing Analysis and Plan

In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture over the next 5 years. 

Formative or Summative: Summative

Business Capabilities (AoL goals): HO (2.1, 2.2), PC (3.1, 3.2)

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 40
Length: 10 minutes
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 1, 2, 4

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

No additional requirements to study.

Costs

No additional costs to study.

Resources

Weekly resources will be made available on the unit Canvas site.

 

Risk Assessment Statement

There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.

Standards/Competencies

This unit is designed to support your development of the following standards\competencies.

QUT Business Capabilities (Undergraduate)

HO (2.1): Critical Analysis

Relates to: ULO1, Financial Analysis, Legal Analysis, Marketing Analysis and Plan

HO (2.2): Independent Judgement and Decision-Making

Relates to: ULO2, Financial Analysis, Marketing Analysis and Plan

KS (1.1): Discipline Knowledge

Relates to: ULO1, Financial Analysis, Legal Analysis

PC (3.1): Professional Communication (Written)

Relates to: ULO4, Financial Analysis, Legal Analysis, Marketing Analysis and Plan

PC (3.2): Professional Communication (Oral)

Relates to: ULO4, Marketing Analysis and Plan

SE (5.1): Ethical and Legal Understanding

Relates to: ULO3, Legal Analysis