MGB263 Entrepreneurial Incubator 1


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2025, Gardens Point, Internal

Unit code:MGB263
Credit points:12
Pre-requisite:MGB161
Pre-requisite:MGB162
Coordinator:Forough Zarea Fazlelahi | f.zarea@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit is the first of two incubator units that will further develop students' entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable students to further build on the ideas developed in MGB162 Ideate and Create and foster more in-depth consideration of business planning and development. Alternatively, students may wish to further explore the viability of a new idea. 

In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes. 

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Understand a wide range of conceptual and practical issues as they relate to customers, value propositions, and competition. [KS1.1]
  2. Critically evaluate and validate the value proposition, market opportunity and social benefit of new venture ideas. [HO 2.1, 2.2]
  3. Critically reflect on the social, cultural and ethical influences relevant to value propositions. [SE 5.1, 5.2]
  4. Clearly articulate the validity and value of a proposed solution to an intended audience. [PC 3.1, 3.2]
  5. Use a variety of platforms to collect and collate data about customers and customer needs. [KS 1.2]

Content

  • Strategy, business plans and the lean canvas
  • Understanding your customer
  • Solving for your customer: Value and generating value for others
  • Channels for reaching customers
  • Value propositions
  • Analysing the market and competition
  • Customer segments and relationships
  • Prototyping and testing
  • Validation approaches
  • Data collection options and analysis 

Learning Approaches

This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

  •  Informal: worked examples, such as verbal feedback in class, individual consultation
  •  Formal: in writing, such as checklists, rubrics, written commentary
  •  Direct: to individual students, either in written form or in consultation
  •  Indirect: to the whole class

Assessment

Overview

The assessment you undertake in this unit allows you to apply both your entrepreneurial and creative mindset to explore and develop an entrepreneurial venture that you may wish to pursue.  You will explore a range of possible opportunities and demonstrate your ability to evaluate and determine the value of your venture. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.    

Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Customer Analysis

You will present the details of your proposed entrepreneurial venture. In addition, you will use the Lean Start-up Canvas to analyse and articulate the customers of your new venture and outline how you plan to reach your customers (channels). 

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.2)

Weight: 35
Length: 5 minutes
Individual/Group: Individual
Due (indicative): Week 7
Related Unit learning outcomes: 1, 2, 4

Assessment: Value Proposition Canvas

 

Is there a problem worth solving? Using the Value Proposition Canvas as a framework you are required to submit a report identifying the pains, gains or tasks to be done that you proposed venture / initiative looks to address and also present your findings to the class. You will be required to explicitly outline the broader social and ethical considerations you made during the process. You will also be expected to collect data via a web-based platform and present this data from potential customers supporting your value proposition.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1, 5.2)

Weight: 35
Length: 5 minutes + 1500 words
Individual/Group: Individual
Due (indicative): Week 10
Related Unit learning outcomes: 2, 3, 4, 5

Assessment: Competition Analysis

In this task you will individually analyse your existing and and prospective competitors. As such, you will need explore the market to identify firms that offer a product or service that has a similar value proposition to your entrepreneurial venture and outline what your value proposition offers differently to provide more value for your customers.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Business Capabilities (AoL goals): HO (2.1, 2.2), PC (3.1)

Weight: 30
Length: 1500 words
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 2, 4

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Resources

Weekly resources will be made available on the unit Canvas site.

Risk Assessment Statement

There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.

Standards/Competencies

This unit is designed to support your development of the following standards\competencies.

QUT Business Capabilities (Undergraduate)

HO (2.1): Critical Analysis

Relates to: ULO2, Customer Analysis, Value Proposition Canvas, Competition Analysis

HO (2.2): Independent Judgement and Decision-Making

Relates to: ULO2, Customer Analysis, Value Proposition Canvas, Competition Analysis

KS (1.1): Discipline Knowledge

Relates to: ULO1, Customer Analysis

KS (1.2): Technical and Technological Skills

Relates to: ULO5, Value Proposition Canvas

PC (3.1): Professional Communication (Written)

Relates to: ULO4, Value Proposition Canvas, Competition Analysis

PC (3.2): Professional Communication (Oral)

Relates to: ULO4, Customer Analysis

SE (5.1): Ethical and Legal Understanding

Relates to: ULO3, Value Proposition Canvas

SE (5.2): Global Social Responsibility

Relates to: ULO3, Value Proposition Canvas