KNB126 Motion Design
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | KNB126 |
|---|---|
| Equivalent(s): | KNB123, KIB105 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| CSP student contribution | $1,118 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | KNB126 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KNB123, KIB105 |
| Coordinator: | Rewa Wright | rewa.wright@qut.edu.au |
Overview
This unit introduces aspects of visual narratives and explores the craft of expressing them in a sequential temporal format. The richly diverse field of motion design impacts a wide range of creative areas with fields such as graphic design, animation, visual effects, sequential art, film and games all offering opportunities in motion design. Motion Design has evolved to be more than 'graphics presented in motion'. With the advent of technology, applications and methods for creating them has rapidly expanded into a new form of visual communication, visual effects, infographics and visual artworks. The unit provides an understanding of motion design processes, theories and historical developments. It enables you to effectively design and communicate ideas using graphical and motion-based elements constructed using software and technologies common to the field of motion design.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate a foundational knowledge of the techniques and concepts underpinning the practice of Motion Design.
- Be able to demonstrate a technical proficiency in using appropriate technologies, principles and processes of motion design at a fundamental level.
- Be able to analyse and solve technical and creative problems presented within a creative brief using motion design processes.
- Clearly communicate influences on creative decisions and outcomes to provide a context for your work within the wider field of animation, art and design.
Content
This unit addresses content such as:
- A history of developments influencing motion design, emphasising its relationship with other disciplines such as film, graphic design, visual arts.
- Foundation theories and principles involved in production motion graphics work, examining both technical and conceptual models. This includes principles of composition, colour, lighting, form, abstraction, typography, in general the principles of motion design and creating meaning within visual content.
- The use of a variety of software tools to produce short animated works, which address specific concepts and practices related to animation design or motion graphics.
Learning Approaches
This unit incorporates theory and practice and engages you in your learning through a problem-based learning approach. Delivery is facilitated through a blended approach of lectures, workshops and digital resources. Class activities are designed to incrementally build your technical ability and understanding of the craft of motion design. The lectures, readings, and video content introduce methods, concepts and theories whereas the workshops include discussions and demonstrations of motion design practices and concepts and theories and also offer an opportunities for formative feedback from teaching staff.
Feedback on Learning and Assessment
During the workshops you will be provided with formative feedback on your process and the outcomes of your experimentations in motion design that will inform your assessment tasks for the unit. There will be opportunities in workshops to present your developing ideas to your peers and teaching staff for feedback.
Additionally feedback in this unit is provided to you in the following ways:
- criteria sheet grading of summative assessment items
- comments on summative assessment items
- general comments back to the cohort via QUT Canvas and within classes.
Assessment
Overview
For this unit you are required to research, deconstruct and create various type of motion design. This is your opportunity to demonstrate your ability to apply practical motion design approaches in the production of animated content, and experiment with topics raised during the semester.
Faculty Assessment Information
To access complete Creative Industries Faculty Assessment Information please refer to the Canvas site for this unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Motion & Graphical Experiments
In response to defined creative briefs, you will demonstrate the appropriate motion design workflows used to create a series of motion experiments.
This is an assignment for the purposes of an extension.
Assessment: Motion Design Project
In response to a design brief, you will create an animated work that exemplifies the principles, theories and methods commonly used in motion design. You will be asked to present your design and to contextualise your creative response to the brief with a supporting document.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Shaw, A., & Shaw, D. (2016; 2015). Design for motion: Fundamentals and techniques of motion design. New York: Focal Press. doi:10.4324/9781315749006
Recommended text(s)
Drate, Spencer (2006) Motion by design. London: Laurence King.
Greene, David (2003) How did they do that?: motion graphics. Gloucester, Mass: Rockport Publishers.
Hanson, Matt (2004) Motion blur: graphic moving imagemakers, onedotzero. London: Laurence King.
Krasner, Jon S. (2008) Motion graphic design: applied history and aesthetics. Amsterdam; Boston: Focal Press.
Plummer, Mary (2005) Getting started with Motion. Berkeley, CA: Peachpit.
Risk Assessment Statement
All students and staff are required to complete the Tier 1 CIF General Health and Safety Induction for access to campus buildings and facilities. This must be completed online.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KK34 Bachelor of Fine Arts
- Identify and demonstrate knowledge of the techniques and concepts underpinning your field of creative practice.
Relates to: ULO1 - Demonstrate complex problem solving through iterative experimentation and the creative and critical development of ideas and outcomes.
Relates to: ULO3 - Demonstrate technical proficiency in at least one area of your field of creative practice.
Relates to: ULO2, ULO3 - Discern, critically analyse and synthesise knowledge in complex creative practice settings.
Relates to: ULO4 - Formulate and apply an independent perspective through reflection and by acting on the informed critique of others.
Relates to: ULO4