EUB354 Screen Studies and New Media


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2024, Kelvin Grove, Internal

Unit code:EUB354
Credit points:12
Coordinator:Rebecca English | r.english@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit provides you with opportunities to explore screen and moving image media and their functions as important sources of information, education, cultural exchange and participation. The unit introduces you to different schools of theory in these areas and provides you with the tools to analyse and evaluate a wide diversity of screen texts and to work creatively with these texts. You will gain a working familiarity with a number of new media platforms.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Demonstrate a wide knowledge of schools of film and television analysis, knowledge of different forms of new media of relevance.
  2. Evaluate and reflect critically on film, television and new media using a wide range of established theories in the area.
  3. Understand and evaluate the nature of audience and participant responses to screen media and your own responses.
  4. Demonstrate skills of creative thinking and imagination through producing your own original creative work.
  5. Engage in the critical exploration of ways in which film, television and new media reflect or challenge social and cultural ways of thinking and influence diverse audiences, allowing you to develop empathy for others and an appreciation of different perspectives.
  6. Communicate effectively in both written and spoken language.

Content

In this unit you will learn about:

  • Film and television theory and the different ways in which film and television and new media can be approached and analysed. These approaches include: the analysis of social, cultural, political, economic and technological factors surrounding these industries; the analysis of content and form and reception and participation theory.
  • Multi-platform storytelling (also known as transmedia storytelling) in which a single story is told across multiple platforms and formats (for example film, TV, graphic and print novels, digital games, social media).
  • New media platforms and social media, their history, uses, benefits and and how these technologies are used to create meaning.
  • The social and cultural impact of the rise of new media since the 1990s on diverse global communities and in education.
  • How to critically and creatively apply theories examined in the unit and respond to a wide diversity of screen texts including film and television, music and YouTube videos, digital games, advertisements, internet cultures and prescribed texts from the English curriculum.
  • How to respond to and analyse moving image and screen texts creatively and critically both as a consumer and a producer.


You will develop the following skills and capabilities:

  • Knowledge of film, TV, transmedia and new media theories and how to understand and analyse specific screen texts
  • Knowledge of a wide diversity of film and televisual texts;
  • A basic familiarity with a variety of new media platforms; and
  • Skills of creative and imaginative text transformation and adaptation. 

Learning Approaches

Weekly tutorials will be supported by online learning resources and online lectures.
Materials and activities are designed to engage you in your learning through a range of learning approaches including explicit teaching and learning, debate and discussion and interactive presentations as well as practice with particular software platforms. You are expected to come to class prepared, having done any prescribed reading, viewing, writing and thinking.

 21st century skills of critical and creative thinking, communication and personal and social interaction are emphasised in this unit.

Feedback on Learning and Assessment

You will gain formative feedback in this unit from your lecturer and other students through your participation in regular workshop discussions. Detailed oral and formative feedback will be provided during tutorials. You will also receive written feedback from your lecturer on both pieces of summative assessment.

Assessment

Overview

Assessment tasks in the unit are designed to allow you to demonstrate learning achievement in written and audio-visual modes and with the use of new media. Task one allows you to develop and demonstrate analytical and evaluative skills. Task two encourages you to develop your written analytical and creative expression.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Essay

Essay addressing one of the set topics in the unit. 

This task will assess your:

1. Knowledge and understanding of your chosen set topic.
2. Research and writing skills.
3. Skills of reflection and critical evaluation.

This is an assignment for the purposes of an extension.

Weight: 40
Length: 1500 words
Individual/Group: Individual
Due (indicative): Week 6
Related Unit learning outcomes: 1, 2, 3, 4, 5, 6

Assessment: Project and creative work

Create a plan for a transmedia/multi-platform story. Analyse and reflect on how your project applies theory and practice. Design a short transmedia extension for your project.

This task will assess your:

1. Techniques of creative and imaginative expression.
2. Research and writing skills.
3. Skills of reflection and critical evaluation.
4. Skill with one or more new media platforms.

This is an assignment for the purposes of an extension.

Weight: 60
Length: 2000 words or equivalent
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 1, 2, 3, 4, 5, 6

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Resources

Resources are available on Canvas and via QUT readings.

Risk Assessment Statement

There are no out-of-the-ordinary risks associated with the general conduct of this unit. Workplace health and safety protocols in relation to computer use will apply.