ENN519 Entrepreneurship and Applications


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Unit Outline: Semester 1 2024, Gardens Point, Internal

Unit code:ENN519
Credit points:12
Pre-requisite:EGH437. May be completed before or concurrently with ENN519
Coordinator:Fernando Vanegas Alvarez | f.vanegasalvarez@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit introduces you to advanced design practice and fundamental entrepreneurial concepts. The unit combines skills in robotics with entrepreneurship. You will work in a team and apply your new knowledge in entrepreneurship to devise an idea for a robotic artefact or system that solves a customer’s problem or satisfies a demand in the market.

You will learn to think about a business case for your idea, identify potential customers, and analyse the market situation. In your team, you will apply Robotics, AI and advanced design methods to evaluate your product or service idea based on its technology feasibility, desirability, and commercial viability. You will heavily draw on the project management and team skills learned as an engineer.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Identify a problem that can be solved by applying advanced knowledge in Robotics and AI to design a complex robotic system using appropriate information, engineering methods, and technologies.
  2. Demonstrate introductory knowledge of key entrepreneurial concepts to create a business plan, designed to market a complex robotic product or service to potential customers considering ethical, sustainable, and socially responsible aspects.
  3. Compose a professional business and product development plan with supporting documentation that describes, quantitatively evaluates, and defends a complex robotic product's technological feasibility, customer desirability, and business viability at a mastered level.
  4. Demonstrate leadership, creativity, and initiative in both self-directed and collaborative contexts of professional engineering practice, utilising systematic approaches to plan, design and manage a project to develop a robotic and AI product.
  5. Engage stakeholders or potential customers in a professional context and effectively communicate your design concept, value proposition and expected outcome in oral and written forms.

Content

Interactive lectures will concentrate on entrepreneurial content:

  1. Introduction to Entrepreneurship
  2. The Ideation Process and the Systems Engineering approach
  3. Financial analysis, Customer needs, Conops and System requirements
  4. Innovation methods, Intelectual Property, Patenst, System architecture, Interfaces, and Trade studies
  5. Minimum viable product, Value theory, Budgets, Preliminary design, Verification and Validation
  6. Marketing strategies, pitching skills, Entrepreneurship Programs and Funding opportunities
  7. Risk analysis, sustainability, Maintenance, sales support, Laws and regulations

Learning Approaches

You can expect the following timetabled activities in this unit:

  • Lectures by highly experienced entrepreneurs introduce you to fundamental concepts of entrepreneurship. 
  • Laboratory: The team project requires the design, implementation, and documentation of a product prototype that incorporates various mechatronics techniques. The project runs over the entire semester and culminates in a demonstration of the prototype at the end of the unit. The teaching team will assist you but expect that you are highly collaborative and self-sufficiently able to apply the knowledge previously gained.  

In addition to these timetabled activities, you are expected to self-organise your work in your team, hold regular team meetings, apply your knowledge of agile project management techniques, document your progress in all stages of the project, conduct experiments and evaluation of your prototype, as well as prepare reports, demonstrations and presentations.

Feedback on Learning and Assessment

Feedback will be given regularly throughout the semester by tutors and lecturers, following your oral and written presentations of project ideas, plan, design, execution and progress early, mid-semester and at the end of the semester. Tutors and lecturers are available for feedback and advice in the lab sessions.

In addition, you are encouraged to view your team and other teams as a learning community and share and constructively discuss emerging ideas during all phases of the project.

Assessment

Overview

Assessment in this unit will be based on a semester-long team project. As a team and individually, you will be assessed on a mix of written formal reports, a product pitch demonstration and practical prototype demonstrations.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Ideation, product pitch and demo

Produce a video presenting the entrepreneurial aspects of your project idea, such as value proposition, customer segment and market analysis, customer analysis, literature and patent research, along with a proposed project management plan.

In week 13 the group gives and oral presentation pitching their product by a demo to describe and defend the business plan before a panel. Each student presents their contribution.

Weight: 30
Individual/Group: Individual and group
Due (indicative): Week
Related Unit learning outcomes: 1, 2, 3, 5

Assessment: Business plan proposal

Students working in groups submit their progress on the Business plan. Each student is assigned a role. They work on a section of the business plan proposal and merge it to create a single doc for submission.

The business plan document should contain the following sections: Business opportunity analysis, Engineering design, Financial and Market analysis, Risk analysis, and Strategy.

The assessment has a 15% Group component and a 15% individual component.

Weight: 30
Individual/Group: Individual and group
Due (indicative): Week
Related Unit learning outcomes: 1, 2, 3, 4

Assessment: Final business plan and peer evaluation

Students working in groups submit their Business plan. Each student is assigned a role. They work on a section of the business plan proposal and merge it to create a single submission document.

The business plan document must contain two main sections: 1) Business Opportunity Analysis,  and 2) Technical design and implementation of your robotic system. Each section weighs 15% of the total mark. The marks are split into 50% component and 50% individual contribution.

The students will also submit an evaluation of their peers in the group. This is an individual assessment and it is worth 10% of the total mark

Weight: 40
Individual/Group: Individual and group
Due (indicative): Week 12
Business plan due on week 12 and Pitch presentation in week 13
Related Unit learning outcomes: 1, 2, 3, 4, 5

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Resources

To build your prototype, you can order the necessary components, within a specified budget. This may include motors, sensors, microcontrollers, PCBs and general electronics, as well as other needed materials.

You have access to lab spaces and workshops at QUT and can use a range of tools after receiving an induction.

Learning material in this unit will be managed from its LMS site

Risk Assessment Statement

You will undertake lectures and tutorials in the traditional classrooms and lecture theatres. As such, there are no extraordinary workplace health and safety issues associated with these components of the unit.

You will be required to undertake practical sessions in the laboratory under the supervision of the lecturer and technical staff of the School. In any laboratory practicals you will be advised of requirements of safe and responsible behaviour and will be required to wear appropriate protective items (e.g. closed shoes).

You will undergo a health and safety induction before the commencement of the practical sessions and will be issued with a safety induction card. If you do not have a safety induction card you will be denied access to laboratories.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

EN52 Master of Robotics and Artificial Intelligence

  1. Demonstrate and apply advanced and specialist discipline knowledge, concepts and practices in Robotics and AI
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  2. Critically analyse, evaluate and apply appropriate methods to Robotics and AI problems to achieve research-informed solutions
    Relates to: Final business plan and peer evaluation
  3. Apply systematic approaches to plan, design, execute and manage projects in Robotics and AI
    Relates to: Business plan proposal, Final business plan and peer evaluation
  4. Communicate complex information effectively and succinctly in oral and written form for diverse purposes and audiences
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  5. Work independently and collaboratively demonstrating ethical and socially responsible practice
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation

EN62 Graduate Certificate in Robotics

  1. Demonstrate and apply advanced discipline knowledge, concepts and practices as they relate to contemporary practice in Robotics
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  2. Analyse and evaluate Robotics problems using technical approaches informed by contemporary practice to achieve innovative, critically informed solutions
    Relates to: Final business plan and peer evaluation
  3. Apply innovative, systematic approaches to plan, design, deliver and manage projects in Robotics in a way that assures sustainable outcomes over their whole lifecycle
    Relates to: Business plan proposal, Final business plan and peer evaluation
  4. Effectively communicate Robotics problems, related complex data and information, and solutions in contemporary professional formats for diverse purposes and audiences
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  5. Demonstrate ethically and socially responsible practice, recognising the importance of personal accountability and reflective practice when working in individual and collaborative modes
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation

EN72 Master of Advanced Robotics and Artificial Intelligence

  1. Demonstrate and apply advanced and specialist discipline knowledge, concepts and practices in Advanced Robotics and AI and Data Analytics domains
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  2. Critically analyse, evaluate and apply appropriate methods to problems to achieve research-informed solutions in Advanced Robotics and AI and Data Analytics domains
    Relates to: Final business plan and peer evaluation
  3. Apply systematic approaches to plan, design, execute and manage projects in Advanced Robotics and AI and Data Analytics domains
    Relates to: Business plan proposal, Final business plan and peer evaluation
  4. Communicate complex information effectively and succinctly in oral and written form for diverse purposes and audiences
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  5. Work independently and collaboratively demonstrating ethical and socially responsible practice
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation

EN79 Graduate Diploma in Engineering Studies

  1. Demonstrate and apply advanced discipline knowledge, concepts and practices as they relate to contemporary Engineering practice
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  2. Analyse and evaluate Engineering problems using technical approaches informed by contemporary practice and leading edge research to achieve innovative, critically informed solutions
    Relates to: Final business plan and peer evaluation
  3. Apply innovative, systematic approaches to plan, design, deliver and manage Engineering projects in a way that assures sustainable outcomes over their whole lifecycle
    Relates to: Business plan proposal, Final business plan and peer evaluation
  4. Effectively communicate Engineering problems, related complex data and information, and solutions in contemporary professional formats for diverse purposes and audiences
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation
  5. Demonstrate ethically and socially responsible practice, recognising the importance of personal accountability and reflective practice when working in individual and collaborative modes
    Relates to: Ideation, product pitch and demo, Business plan proposal, Final business plan and peer evaluation