EFB346 Market Structure and Regulation


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Unit Outline: Semester 1 2025, Gardens Point, Internal

Unit code:EFB346
Credit points:12
Pre-requisite:EFB228 or EFB223
Coordinator:Guillem Roig Roig | g.roig@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

The profitability of firms, the prices faced by consumer, and the economic value of a market are determined by the market’s underlying structure. Market Structure and Regulation advances understanding of the sources of firms’ market power, its impact on consumer welfare and market efficiency, and the role of public policy in regulating markets. The unit enables you to use fundamental economics tools to analyse real world markets and regulations. 

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Analyse pricing and other forms of strategic behaviour on the part of firms, both when faced with complex patterns of consumer demand and when faced with strategic competitors. [KS 1.1, HO 2.1]
  2. Identify sources of market power and analyse its impact on economic efficiency and consumer welfare. [KS 1.1, HO 2.1]
  3. Critique both Australian and international regulatory policy with regards to competition and market power, considering theoretical, comparative and empirical perspectives to make recommendations. [HO 2.1, HO 2.2]
  4. Apply teamwork knowledge and skills for collaborating effectively with peers. [TS 4.2]
  5. Communicate complex microeconomic theories and concepts effectively in written forms. [PC 3.1]

Content

The unit applies microeconomics concepts covered in (Intermediate) Microeconomics to the field of Industrial Organization. It takes a formal approach to analysing the way firms make production and sales decisions and interact strategically with each other in the marketplace. The unit focuses on the concept of market power and the tension it creates between increased firm profits and decreased market efficiency. The role of competition regulators, such at the ACCC in Australia, in response to the presence or potential threat of excess market power is highlighted throughout the unit. The list of topics of includes: 

  • Monopoly markets and their regulation 
  • Markets with imperfect competition 
  • Horizontal relations, collusion, and mergers 
  • Market foreclosure and maintenance of market power 
  • Vertical relations and restraints 
  • Network effects 

 

QUT Business Capabilities (Undergraduate)

The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.

Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.

Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

Learning Approaches

Active student involvement is needed to develop theoretical, empirical and applied knowledge and skills in this advanced area of economics. Policy analysis fosters social and ethical understanding while working with more conceptual materials helps advance critical analysis and more mature thinking.  
 
In accordance with QUT policy, all units will be subject to Criterion Referenced Assessment (CRA). The Unit Coordinator will provide students with further details regarding CRA during the course of the semester. 

 
One two-hour lecture is provided each week. The lecture program involves the presentation of theoretical and empirical material by the lecturer, with some opportunity for questions from students.  
 
A one-hour tutorial, organised in the format of a workshop is provided each week. The tutorial program depends integrally on student preparation of solutions to set questions, prior to the tutorial. The questions are designed to test basic understanding, critical analysis, and higher-level thinking, as well as applications of microeconomic principles to questions of an empirical or applied nature. The questions used for the tutorial program are also designed to prepare students for the end-of-semester examination. 

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include: 

  • Informal: worked examples, such as verbal feedback in class, personal consultation 
  • Formal: in writing, such as checklists (e.g. criteria sheets), written commentary 
  • Direct: to individual students, either in written form or in consultation 
  • Indirect: to the whole class 

Assessment

Overview

The assessment in this unit aims to support your achievement of the unit learning outcomes and course assurance of learning goals. The assessment has been designed in order to allow you to: 

  • receive feedback on your learning as you progress toward the development of knowledge, understanding, skills and attitudes (formative assessment); 
  • demonstrate your learning in order to achieve a final grade (summative assessment). 

Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Consultation Report

Acting as a team of economic consultants, you will investigate a contemporary policy issue and provide recommendations to the relevant regulatory authority.  You will then reflect on the teamwork process.

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): HO (2.1, 2.2), PC (3.1), TS (4.2)

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 40
Length: 2000 words + 300 word reflection
Individual/Group: Individual and group
Due (indicative): Week 7
Related Unit learning outcomes: 1, 2, 3, 4, 5

Assessment: Problem Solving Task

Problem-solving/discussion oriented exercises based on material covered in the unit.

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2)

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 20
Individual/Group: Individual
Due (indicative): Week 11
Related Unit learning outcomes: 1, 2, 3

Assessment: End of Semester Exam

Problem-solving/discussion oriented exercises based on material covered in the unit. 

Formative or Summative: Summative

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2)

Weight: 40
Individual/Group: Individual
Due (indicative): During central examination period
Central exam duration: 2:10 - Including 10 minute perusal
Related Unit learning outcomes: 1, 2, 3

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

No additional requirements.

Costs

No additional costs.

Resources

The resources in this unit include a prescribed text and additional resources added to the Canvas site.

Resource Materials

Prescribed text(s)

Cabral, Luis M. B., (2017) 2nd Edition, Introduction to Industrial Organization, The MIT Press.  

Recommended text(s)

Kwoka Jr, John E & White, Lawrence J., (2019) 7th edition, The Antitrust Revolution, Oxford University Press. 

Other

A Canvas site for EFB346 has been developed. Students must refer to it regularly for important updates and announcements. It contains links to many additional resources that are pertinent to this unit, including downloadable lecture notes, recordings, tutorial questions, and answer keys. 

Risk Assessment Statement

There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video. 

Standards/Competencies

This unit is designed to support your development of the following standards\competencies.

QUT Business Capabilities (Undergraduate)

HO (2.1): Critical Analysis

Relates to: ULO1, ULO2, ULO3, Consultation Report, End of Semester Exam

HO (2.2): Independent Judgement and Decision-Making

Relates to: ULO3, Consultation Report

KS (1.1): Discipline Knowledge

Relates to: ULO1, ULO2, End of Semester Exam

KS (1.2): Technical and Technological Skills

Relates to: End of Semester Exam

PC (3.1): Professional Communication (Written)

Relates to: ULO5, Consultation Report

TS (4.2): Teamwork Knowledge and Skills

Relates to: ULO4, Consultation Report

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

BS05 Bachelor of Business

  1. Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
    Relates to: End of Semester Exam
  2. Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
    Relates to: End of Semester Exam
  3. Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
    Relates to: Consultation Report, End of Semester Exam
  4. Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
    Relates to: Consultation Report
  5. Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
    Relates to: ULO5, Consultation Report
  6. Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
    Relates to: Consultation Report