DVB301 Kinetic Image and Text
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DVB301 |
|---|---|
| Prerequisite(s): | Completion of 36 credit points of Visual Communication units (DVB%) |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| CSP student contribution | $1,118 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | DVB301 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 36 credit points of Visual Communication units (DVB%) |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
| Coordinator: | Brett Fyfield | brett.fyfield@qut.edu.au |
Overview
Moving image and typographic design has become a leading form of communication in contemporary society, from online contexts, to film and television, to digital signage. An in-depth understanding of and creative skills in motion-based design are essential for visual designers to work on major campaigns and address all client needs. This unit provides you with knowledge of key theoretical approaches, techniques and methods of kinetic design and allows you to explore these through practice within studio-based assessment projects. In taking this focus, the unit builds directly upon prior foundations of Image Design and Typography in the Visual Communication specialisation and prepares students to work at a further, advanced level within the industry.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop a comprehensive understanding of the principles and techniques of time-based media design.
- Apply motion and kinetic design knowledge and skills to frame a design problem, and to conceptualise, design and produce a suitable creative solution.
- Create original content for professional and experimental moving and interactive design applications.
Content
In this unit you will be introduced to motion-based design and editing software, as well as the fundamental principles, theories and techniques for effective communication design in this field. You will be exposed to a range of pre-production and production methods, including developing designs through the use of storyboards, motion sketches and animatics, and using software such as Adobe After Effects. Theoretical areas covered in the lecture series will include the cultural and perceptual constructions of time, perception and legibility on the screen, designing with rhythm, direction and speed, utilising three-dimensional spaces, designing with sound, understanding lighting, and differences in kinetic media. The lecture series will also provide an overview of the field in a contemporary intercultural, global setting. The historical, cultural, social and economic contexts of motion-driven visual communication design will be explored and form further frameworks for your learning and future practice.
Teaching activities will serve to embed the knowledge presented in the lecture series and provide you with support and guidance as you develop a portfolio in this specialised design area. Within these sessions there will be opportunities to discuss project directions and contemporary practice and critique work in group settings.
Learning Approaches
This unit engages you in learning through practice, with a multimodal approach that combines case studies, open-briefs and problem-solving activities. This unit will be delivered through a combination of lectures, seminars and teaching sessions.
In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in following ways:
- in-class formative exercises
- criteria sheets
- Canvas general comments to cohort group
- collaborative peer feedback.
Assessment
Overview
You will produce two key design projects for this unit. The first is an expressive type-based kinetic design project and the second is a work that utilises text and image in a dynamic way in a time-based sequence to reflect an identity.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Project 1: Kinetic Typography
Assessment: Project 2: Image & Text Design
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
A list of resource materials for this subject will be provided on the subject’s Canvas site.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design
DE45 Bachelor of Design - International
- Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design
Unit Outline: Semester 1 2024, Online
| Unit code: | DVB301 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 36 credit points of Visual Communication units (DVB%) |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
Overview
Moving image and typographic design has become a leading form of communication in contemporary society, from online contexts, to film and television, to digital signage. An in-depth understanding of and creative skills in motion-based design are essential for visual designers to work on major campaigns and address all client needs. This unit provides you with knowledge of key theoretical approaches, techniques and methods of kinetic design and allows you to explore these through practice within studio-based assessment projects. In taking this focus, the unit builds directly upon prior foundations of Image Design and Typography in the Visual Communication specialisation and prepares students to work at a further, advanced level within the industry.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop a comprehensive understanding of the principles and techniques of time-based media design.
- Apply motion and kinetic design knowledge and skills to frame a design problem, and to conceptualise, design and produce a suitable creative solution.
- Create original content for professional and experimental moving and interactive design applications.
Content
In this unit you will be introduced to motion-based design and editing software, as well as the fundamental principles, theories and techniques for effective communication design in this field. You will be exposed to a range of pre-production and production methods, including developing designs through the use of storyboards, motion sketches and animatics, and using software such as Adobe After Effects. Theoretical areas covered in the lecture series will include the cultural and perceptual constructions of time, perception and legibility on the screen, designing with rhythm, direction and speed, utilising three-dimensional spaces, designing with sound, understanding lighting, and differences in kinetic media. The lecture series will also provide an overview of the field in a contemporary intercultural, global setting. The historical, cultural, social and economic contexts of motion-driven visual communication design will be explored and form further frameworks for your learning and future practice.
Teaching activities will serve to embed the knowledge presented in the lecture series and provide you with support and guidance as you develop a portfolio in this specialised design area. Within these sessions there will be opportunities to discuss project directions and contemporary practice and critique work in group settings.
Learning Approaches
This unit engages you in learning through practice, with a multimodal approach that combines case studies, open-briefs and problem-solving activities. This unit will be delivered through a combination of lectures, seminars and teaching sessions.
In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in following ways:
- in-class formative exercises
- criteria sheets
- Canvas general comments to cohort group
- collaborative peer feedback.
Assessment
Overview
You will produce two key design projects for this unit. The first is an expressive type-based kinetic design project and the second is a work that utilises text and image in a dynamic way in a time-based sequence to reflect an identity.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Project 1: Kinetic Typography
Assessment: Project 2: Image & Text Design
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
A list of resource materials for this subject will be provided on the subject’s Canvas site.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design
DE45 Bachelor of Design - International
- Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO2, ULO3, Project 1: Kinetic Typography, Project 2: Image & Text Design - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO1, ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, Project 1: Kinetic Typography, Project 2: Image & Text Design