DFB320 Fashion: Retail and Marketing
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DFB320 |
|---|---|
| Prerequisite(s): | DFB206 and DFB210 and DFB211 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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Unit Outline: Semester 1 2027, Kelvin Grove, Internal
| Unit code: | DFB320 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | DFB206 and DFB210 and DFB211 |
Overview
This unit addresses core concepts of fashion retail and fashion marketing. It allows students to begin to consider building a brand, and includes considering brand management strategies, a social media presence and the creation of intellectual property, as well as supply chain management for small craft-led brands or large globally focused retail and wholesale operations. It teaches students how to manage a retail presence from traditional perspectives or in a digital context. This is a final year unit and prepares students for entry into the commercial fashion industry.
Learning Outcomes
On successful completion of this unit you will be able to:
- Research and synthesise advanced concepts and develop innovative approaches to build an individual fashion design identity.
- Demonstrate creative, experimental and analytical ways to explore and resolve complex fashion design problems.
- Apply advanced communication elements, principles and processes to a professional fashion design context.
- Explore advanced theoretical, industry and cultural perspectives on fashion including ethical and sustainable practices.
Content
This unit builds upon the understandings acquired in previous Fashion Design Studio units and provides content such as:
- further exploration of individual design identity
- continuing research and reflection on creative work
- refined realisation of design ideas for fashion
- advanced portfolio development
- advanced digital fashion tools
- targeted pattern making
Learning Approaches
This unit allows you to combine fashion theory and practice in a studio based learning environment. Studio classes will provide you with practical experiences to explore the connection between design and fabrication. Your work will be strongly supported by staff, and built around studio-driven ideation, experiments, and critique-driven collaboration with classmates. There will be opportunities for class discussion and informal peer critique. Lectures will provide an additional framing of contemporary practice and raise pertinent issues to consider in your own practice and project development. A range of online supporting resources will be used for fashion fabrication and fashion design theory.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- formative exercises discussed in class
- comments on summative assessment work in addition to criteria sheets
- criteria sheet grading
- feedback from peers, and industry professionals where feasible.
Assessment
Overview
In this unit, there are two assessment pieces, the first one in mid-semester and the second at the end of semester. In each assessment task, you will individually develop an individual fashion design identity or aesthetic position.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Conceptualisation and Market Research
This assessment requires you to conceptualise a design position using academic and market research for an original commercial and public-facing design project.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Design Implementation
This assessment builds upon A1 (conceptualisation) and requires you to realise a design position for a commercial and public-facing design project.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There are no set texts for this unit
Resource Materials
Other
Basic equipment provided, all optional equipment and materials at student discretion.
Risk Assessment Statement
All students and staff are required to complete Tier 1 of CIESJ Student HSE Inductions for access to campus buildings and facilities. This must be completed online.
Tier 1 Visit and review all sections of the health, safety and environment
If requiring access to Z5, 10, 11, 12, 13 (Kelvin Grove) workshops, you must complete Tier 2 - Workshops HSE induction
Where substantial computer-based work is required, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Further information can be found on the unit Canvas.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Conceptualisation and Market Research, Design Implementation - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO2, Conceptualisation and Market Research, Design Implementation - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Implementation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO3, Conceptualisation and Market Research - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO4, Conceptualisation and Market Research
DE45 Bachelor of Design - International
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Conceptualisation and Market Research, Design Implementation - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO2, Conceptualisation and Market Research, Design Implementation - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Implementation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO3, Conceptualisation and Market Research - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO4, Conceptualisation and Market Research
DV99 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Conceptualisation and Market Research, Design Implementation - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO2, Conceptualisation and Market Research, Design Implementation - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Implementation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO3, Conceptualisation and Market Research - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO4, Conceptualisation and Market Research