DFB308 Fashion Media


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2026, Kelvin Grove, Internal

Unit code:DFB308
Credit points:12
Pre-requisite:Completion of 48 credit points of Fashion units (DF% coded)
Equivalent:DFB205
Coordinator:Tim Lindgren | timothy.lindgren@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit offers insight into the connection between media and fashion image making. It takes a critical historical, interdisciplinary and industrial approach to the study of fashion media, exploring media and digital social platforms that have contributed to the dissemination of fashion. Cross-pollination between fashion and media platforms from different historical times has contributed to the formation of taste, along with cultural and consumer discourses. This unit explores the evolving and complex fashion communication landscape that has captured key changes in fashion culture and industry, and the fragmentation and opening up of fashion communication to global consumers and identities.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Examine the cultural and commercial relationship between media and fashion industries.
  2. Create a short fashion film and justify its relevance from a contemporary point of view.
  3. Collaborate with peers to plan and document the fashion film making process.
  4. Analyse cultural factors in fashion and how they are represented in digital media.

Content

This unit addresses content such as:

  • fashion photography and film - their history and their contemporary developments through a study of aesthetics and industry
  • the performance of fashion through diverse perspectives
  • new media platforms and their centrality to new ways in which fashion circulates and is disseminated globally
  • the spaces of future fashion media

Learning Approaches

In this unit, you will learn by engaging in the following:

  • lectures
  • tutorials
  • online learning materials and readings

Feedback on Learning and Assessment

You will receive formative feedback on your progress in this unit during workshops. You will receive summative individual comments in addition to generic comments to the cohort via Canvas and the online criteria sheet.

Assessment

Overview

There are two assessments in this unit.

1. Short Fashion Film - This task will require critical thinking, effective communication, and teamwork, as well as the ability to create a short fashion film and justify your design with an accompanying report. Overall, this assessment will help you hone your fashion design skills and gain practical experience in working with others to develop a cohesive and compelling collection.

2. Fashion in New Media Critique - This assessment will require strong research and analytical skills, as well as the ability to think critically and present a coherent and well-supported argument. Through this task, you will gain a deeper understanding of the role of social media in shaping contemporary fashion trends and the broader cultural landscape.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Short Fashion Film

You will work in a group to create a fashion film that showcases a fashion collection for a brand. Your group will need to identify an opportunity for the brand and develop a fashion collection in response. You will use your research and design skills to create supporting documentation that justifies your role and design decisions.
 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 40
Length: 3-4 minutes
Individual/Group: Group
Due (indicative): Week 7
Related Unit learning outcomes: 1, 2, 3

Assessment: Fashion in New Media Critique

For this assignment, you will write a critical report that examines the aesthetic, cultural, and commercial aspects of fashion as presented on a selected digital social platform. Using an informed and critical lens, you will analyse cultural factors related to fashion and evaluate how they are represented on the platform.
 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 60
Length: 2000 words
Individual/Group: Individual
Due (indicative): Week 12
Related Unit learning outcomes: 1, 4

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Costs

You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud. Costs will vary depending on capability and storage requirements. There will be some costs incurred with the purchase of materials for your project.

Risk Assessment Statement

There are no out-of-the ordinary risks associated with this unit.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

KK43 Bachelor of Creative Industries

  1. Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
    Relates to: ULO1, ULO4, Short Fashion Film, Fashion in New Media Critique
  2. Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
    Relates to: ULO1, ULO4, Short Fashion Film, Fashion in New Media Critique
  3. Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
    Relates to: ULO1, ULO2, ULO4, Short Fashion Film, Fashion in New Media Critique
  4. Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
    Relates to: ULO2, ULO3, Short Fashion Film
  5. Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
    Relates to: ULO1, ULO2, ULO3, ULO4, Short Fashion Film, Fashion in New Media Critique
  6. Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
    Relates to: ULO3, Short Fashion Film