DFB205 Fashion Media


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2024, Kelvin Grove, Internal

Unit code:DFB205
Credit points:12
Pre-requisite:Completion of 72 credit points of study
Equivalent:DFB304, KFB210
Assumed Knowledge:

DFB102 is assumed knowledge - broad introductory understanding of the breadth of the fashion system and fashion cultures.

Coordinator:Tim Lindgren | timothy.lindgren@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit offers insight into the connection between media and fashion image making. It takes a critical historical, interdisciplinary and industrial approach to the study of fashion media, exploring media and digital social platforms that have contributed to the dissemination of fashion. Cross-pollination between fashion and media platforms from different historical times has contributed to the formation of taste, along with cultural and consumer discourses. This unit explores the evolving and complex fashion communication landscape that has captured key changes in fashion culture and industry, and the fragmentation and opening up of fashion communication to global consumers and identities.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Demonstrate theoretical knowledge of the cultural and commercial relationship between media and fashion industries.
  2. Investigate and describe the relationship between fashion communication and media.
  3. Communicate effectively in creative and writing formats to support skills and knowledge in fashion image making.
  4. Work individually and collaboratively to present real world outcomes and critical research informed by unit material.

Content

This unit addresses content such as:

  • fashion photography and film • their history and their contemporary developments through a study of aesthetics and industry
  • new media platforms such as Instagram and their centrality to new ways in which fashion circulates and is disseminated globally.

Learning Approaches

Through an approach to learning that combines theory and practice in a blended environment, you will be encouraged in the first module to analyse key concepts in photography, film and fashion, and then apply these to the production of a practical outcome. In the second module you will deepen your critical skills in the analysis of social media platforms. Lectures and workshops will be interactive and you will be required to create new digital artefacts in a variety of formats as part of your learning experience. You will be expected to work independently and cooperatively in teams.

In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.

Feedback on Learning and Assessment

You will receive formative feedback on your progress in this unit during workshops. You will receive summative individual comments in addition to generic comments to the cohort via Canvas and the online criteria sheet.

Assessment

Overview

Through practical hands-on projects that are individual or combine teamwork and multidisciplinary skills (writing, styling, filming), you will learn real world aspects of fashion communication in media. Tutorial activities and formative and summative feedback will support you in your successful completion of the unit. The outcomes will be the production of a short fashion film and a critical visual essay on digital social platforms.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Short Fashion Film

Through this assignment, you will collaborate with your peers to develop a fashion collection for a brand, using your research and design skills to create supporting documentation that justifies your design decisions. This task will require critical thinking, effective communication, and teamwork, as well as the ability to showcase your individual contributions in an accompanying report. Overall, this assessment will help you hone your fashion design skills and gain practical experience in working with others to develop a cohesive and compelling collection.
 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 40
Individual/Group: Group
Due (indicative): Mid-Semester
Related Unit learning outcomes: 1, 2, 3, 4

Assessment: Fashion in New Media Critique

For this assignment, you will write a critical report that examines the aesthetic, cultural, and commercial aspects of fashion as presented on a selected digital social platform. Using an informed and critical lens, you will analyze cultural factors related to fashion and evaluate how they are represented on the platform. This assessment will require strong research and analytical skills, as well as the ability to think critically and present a coherent and well-supported argument. Through this task, you will gain a deeper understanding of the role of social media in shaping contemporary fashion trends and the broader cultural landscape.
 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 60
Individual/Group: Individual
Due (indicative): Late Semester
Related Unit learning outcomes: 1, 2, 3, 4

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.

Resources

You will need access to a range of films. Many of these items are available through the University Library and University internet access (Media Warehouse). You will also need access to recording equipment, cameras etc. and these are available through Faculty's Technical Services. Readings are available through Readings on the unit Canvas.

Resource Materials

Other

To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.

Risk Assessment Statement

For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.

Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury. 

There are no out of the ordinary risks associated with the classroom-based elements of this unit. You will be expected to engage in film production activities. Some risks will be associated with working (a) in public; (b) with the public; (c) with others. Before embarking on any project you should consult with the unit coordinator for a risk assessment.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

KK43 Bachelor of Creative Industries

  1. Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
    Relates to: ULO1
  2. Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
    Relates to: ULO2
  3. Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
    Relates to: ULO4
  4. Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
    Relates to: ULO3
  5. Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
    Relates to: ULO2, ULO4
  6. Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
    Relates to: ULO3
  7. Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
    Relates to: ULO4