DFB102 Introduction to Fashion Communication
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DFB102 |
|---|---|
| Equivalent(s): | KFB103 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $1,164 |
| Pre-2021 CSP student contribution | $996 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,356 |
| International unit fee | $4,668 |
Unit Outline: Semester 1 2025, Kelvin Grove, Internal
| Unit code: | DFB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KFB103 |
| Coordinator: | Kathleen Horton | kathleen.horton@qut.edu.au |
Overview
This unit provides an introduction to fashion communication and is intended to provide foundational knowledge and skills to pursue further studies in fashion communication. It aims to develop your understanding of fashion as both an everyday cultural form and a complex global industry. Learning in this unit will be important in order to gain an overview of the global fashion system and fashion cultures. You will develop and practise foundational fashion communication skills alongside learning how to apply key theoretical ideas to understanding fashion. This unit will provide you with the conceptual basis to pursue further studies in fashion communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse personal style and fashion preferences in relation to identity.
- Create mood boards that connect visual aesthetics to trends in fashion.
- Argue a position in response to a hypothesis on fashion.
- Draw on scholarly literature on fashion and images to inform fashion communication perspectives.
- Collaborate with peers to research and synthesise fashion communication perspectives.
Content
This unit covers the following:
- definitions of fashion
- analysing fashion trends
- theoretical understandings of fashion
- forms of fashion communication
- the visual and material cultures of fashion
- Australian fashion, including First Nations fashion, and global fashion industry
- diverse cultural perspectives on fashion
- fashion and digital cultures
- techniques for creating mood boards
- taking a position and developing arguments
- sourcing and interpreting images and scholarly literature
Learning Approaches
In this unit, you will learn by engaging in the following:
- lectures
- tutorials
- online learning materials and readings
To support your learning, you will have the opportunity to learn from the teaching team and through engagement with your peers and online learning materials. You will also learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. There will be team-based learning to develop your capabilities to work in a collaborative environment, where your skills, experiences and understandings will enrich the learning environment.
Feedback on Learning and Assessment
Feedback in this unit is provided in the following ways:
- formative oral feedback from the teaching team and peer-to-peer feedback.
- online criteria sheets
- Canvas general comments to cohort group
- all of class feedback pertaining to general trends in the cohort.
Assessment
Overview
This unit has two summative assessment tasks.
1. The first is a style profile that allows you to demonstrate your foundational knowledge of fashion practices and concepts, and practise skills in both visual and written communication. Through this exercise, you will develop foundational skills in written and visual fashion communication, while also begin to analyse fashion as part of everyday lived experience.
2. The second assessment task is a visual essay where you will synthesise visual and textual research into a cohesive communication package. Through this process, you will develop skills in group work, research, visual communication and critical thinking. Overall, this assignment is designed to challenge you to think creatively and collaboratively as you explore the complex world of fashion communication.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Style Profile
Assessment: Visual Essay
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Costs
You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud. Costs will vary depending on capability and storage requirements.
Resources
There are no set texts for this unit. Recommended references and curated resources will be available from the Canvas site for this unit.
Risk Assessment Statement
Students will be carrying out primary research for the assignments which may involve visiting retail outlets or cultural precincts. Risks associated with these activities are low. Students should abide by the occupational health and safety requirements of the workplace.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO3, ULO4, Style Profile, Visual Essay - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2, ULO5, Style Profile, Visual Essay - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2, ULO3, ULO5, Style Profile, Visual Essay - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO1, Style Profile
Unit Outline: Semester 1 2025, Online
| Unit code: | DFB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KFB103 |
Overview
This unit provides an introduction to fashion communication and is intended to provide foundational knowledge and skills to pursue further studies in fashion communication. It aims to develop your understanding of fashion as both an everyday cultural form and a complex global industry. Learning in this unit will be important in order to gain an overview of the global fashion system and fashion cultures. You will develop and practise foundational fashion communication skills alongside learning how to apply key theoretical ideas to understanding fashion. This unit will provide you with the conceptual basis to pursue further studies in fashion communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse personal style and fashion preferences in relation to identity.
- Create mood boards that connect visual aesthetics to trends in fashion.
- Argue a position in response to a hypothesis on fashion.
- Draw on scholarly literature on fashion and images to inform fashion communication perspectives.
- Collaborate with peers to research and synthesise fashion communication perspectives.
Content
This unit covers the following:
- definitions of fashion
- analysing fashion trends
- theoretical understandings of fashion
- forms of fashion communication
- the visual and material cultures of fashion
- Australian fashion, including First Nations fashion, and global fashion industry
- diverse cultural perspectives on fashion
- fashion and digital cultures
- techniques for creating mood boards
- taking a position and developing arguments
- sourcing and interpreting images and scholarly literature
Learning Approaches
In this unit, you will learn by engaging in the following:
- lectures
- tutorials
- online learning materials and readings
To support your learning, you will have the opportunity to learn from the teaching team and through engagement with your peers and online learning materials. You will also learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. There will be team-based learning to develop your capabilities to work in a collaborative environment, where your skills, experiences and understandings will enrich the learning environment.
Feedback on Learning and Assessment
Feedback in this unit is provided in the following ways:
- formative oral feedback from the teaching team and peer-to-peer feedback.
- online criteria sheets
- Canvas general comments to cohort group
- all of class feedback pertaining to general trends in the cohort.
Assessment
Overview
This unit has two summative assessment tasks.
1. The first is a style profile that allows you to demonstrate your foundational knowledge of fashion practices and concepts, and practise skills in both visual and written communication. Through this exercise, you will develop foundational skills in written and visual fashion communication, while also begin to analyse fashion as part of everyday lived experience.
2. The second assessment task is a visual essay where you will synthesise visual and textual research into a cohesive communication package. Through this process, you will develop skills in group work, research, visual communication and critical thinking. Overall, this assignment is designed to challenge you to think creatively and collaboratively as you explore the complex world of fashion communication.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Style Profile
Assessment: Visual Essay
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Costs
You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud. Costs will vary depending on capability and storage requirements.
Resources
There are no set texts for this unit. Recommended references and curated resources will be available from the Canvas site for this unit.
Risk Assessment Statement
Students will be carrying out primary research for the assignments which may involve visiting retail outlets or cultural precincts. Risks associated with these activities are low. Students should abide by the occupational health and safety requirements of the workplace.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO3, ULO4, Style Profile, Visual Essay - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2, ULO5, Style Profile, Visual Essay - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2, ULO3, ULO5, Style Profile, Visual Essay - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO1, Style Profile