CYB101 Introduction to Communication


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Unit Outline: Semester 1 2023, Kelvin Grove, Internal

Unit code:CYB101
Credit points:12
Coordinator:Lesley Irvine | l.irvine@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This foundational unit introduces you to written, spoken and visual communication skills. It focuses on audience, purpose, and context as they inform communication practice. The unit is designed to equip you with theoretical and practical skills and knowledge required for careers in the Communication Industries. As a student in the Communication program, you need to be able to express your ideas in written, spoken and visual form. Research shows that an aptitude for and facility in written, spoken and visual communication are essential for academic and professional success. This unit is one of four foundation units in the Bachelor of Communication program that are central to building the theoretical and practical knowledge required by QUT and industry.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Analyse and interpret the principles of audience, purpose, and context as they apply to spoken, written and visual communication.
  2. Create and construct written, spoken and visual messages.
  3. Evaluate oral, written and visual communication for effectiveness in meeting the needs of a given situation.
  4. Self-reflect on your communication capabilities.

Content

The units content covers:

  • the fundamentals of speech communication
  • an introduction to written communication in academic and workplace situations
  • the principles of visual literacy and aesthetics.

Learning Approaches

This unit is taught through a combination of strategies, including online delivery of material and accompanying exercises and, face-to-face instruction in lectorials, and small group workshops. The modules will focus on writing, speaking, and visual communication and culminate in a set of tasks to allow you to demonstrate your proficiency in each of these aspects.

You are expected to participate in all of the scheduled classes and activities. If you are experiencing difficulties with the unit or the unit content, you should discuss these with your tutor or one of the unit coordinators as soon as possible. Under no circumstances should you allow issues to build up.

Feedback on Learning and Assessment

Feedback on your performance in this unit will be provided to you in various ways, including:

  • feedback on formative tasks completed in tutorials
  • criteria sheets and additional comments on summative assessment tasks
  • advice delivered through Canvas communications
  • feedback and support from peers in your workshop.

Assessment

Overview

You will complete three summative assessment items during the semester: an oral presentation, a multi-modal presentation, and a written document. These assessment items will measure your ability to craft written, spoken and visual messages that:

  • meet the needs of a specific audience
  • demonstrate an understanding of how the purpose of communication influences message content and structure
  • assess and evaluate the role of communication context.

Formative exercises will be conducted in workshops and/or online to enable you to gauge your progress and proficiency.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Oral presentation

You will create and deliver a presentation applying effective spoken communication practices. Your presentation will include structural and language choices suitable for this mode of communication.

Weight: 20
Individual/Group: Individual
Due (indicative): Early semester
Related Unit learning outcomes: 1, 2, 3, 4

Assessment: Multi-modal presentation

You will design and create a short presentation that draws on multiple modes and communication best practices. Your presentation will rely on aesthetic considerations suitable for this mode of communication.

This is an assignment for the purposes of an extension.

Weight: 30
Individual/Group: Individual
Due (indicative): Mid semester
Related Unit learning outcomes: 1, 2, 3

Assessment: Written document (report)

You will conduct research and write a report, which will include visual components, relating to a communication industry or profession in which you aspire to work. You will then undertake an audit of your capabilities and develop a learning and skills plan. Your document will demonstrate your understanding and evaluation of the purpose and context of the written communication, as well as synthesise the requirements of your readership.

This is an assignment for the purposes of an extension.

Weight: 50
Individual/Group: Individual
Due (indicative): End of semester
Related Unit learning outcomes: 1, 2, 3

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.

Resources

Resource materials and set readings will be provided on the Canvas site for this unit.

Resource Materials

Other

To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.

Risk Assessment Statement

For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.

Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

There are no out of the ordinary risks associated with this unit.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

KC40 Bachelor of Communication

  1. Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
    Relates to: ULO1, Oral presentation, Multi-modal presentation, Written document (report)
  2. Critically analyse complex forms of information to synthesise and produce clear and coherent content for diverse audiences.
    Relates to: ULO2, Oral presentation, Multi-modal presentation, Written document (report)
  3. Evaluate the technical requirements that inform planning, problem solving, decision making, and production processes in global and local communication industries.
    Relates to: ULO4, Oral presentation
  4. Apply the theoretical, conceptual, professional and creative skills of the communication industries knowledges in transdisciplinary and multimodal media contexts.
    Relates to: ULO1, ULO4, Oral presentation, Multi-modal presentation, Written document (report)
  5. Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
    Relates to: ULO3, Oral presentation, Multi-modal presentation, Written document (report)

KK43 Bachelor of Creative Industries

  1. Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
    Relates to: ULO1
  2. Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
    Relates to: ULO2
  3. Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
    Relates to: ULO4
  4. Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
    Relates to: ULO1, ULO4
  5. Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
    Relates to: ULO3