CCB207 Communicating with Generative AI
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCB207 |
|---|---|
| Prerequisite(s): | 48cp of completed study (in current course) |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 1 2027, Kelvin Grove, Internal
| Unit code: | CCB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48cp of completed study (in current course) |
Overview
This unit introduces the foundations and practical applications of Generative AI in creative communication processes. It covers the historical development and core technologies of Generative AI and hands-on content creation across different formats. You will learn to critically assess AI outputs and integrate Generative AI into practical communication scenarios. You will also explore the ethical, legal, environmental and regulatory implications of Generative AI adoption through considering controversies related to Generative AI. The unit will equip you with essential digital proficiencies for effective, responsible, creative and adaptable uses of AI for communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate the ability to understand and apply knowledge about Generative AI and its relationship to society and culture, particularly in communications processes.
- Critically analyse, evaluate and synthesise information and evidence about a Generative AI controversy to form an opinion and make an argument.
- Independently formulate questions and apply foundational research methods and analysis to investigate Generative AI's role in society and culture.
- Communicate to an audience using Generative AI technologies to make a statement about Generative AI, society and culture.
Content
This unit combines a critical investigation of the implications of Generative AI for society and culture with practical skills and knowledge for using Generative AI in communication processes. In particular the unit will cover:
- The historical evolution of Generative AI technologies and the technologies that underpin current Generative AI capabilities.
- Critical debates about Generative AI, including those related to accuracy, bias,inclusion and impacts on the environment.
- Processes and skills for using key AI tools for producing and editing content across multi-modal forms and for different genres of communication.
- Sector-specific transformations driven by GenAI (journalism, politics) and associated aspects of organisational change.
- Ethical and legal issues to consider when using GenAI tools.
Learning Approaches
In this unit, you will learn by engaging in the following:
- Participating in class / online tutorials
- Engaging with online modules, including scholarly and industry publications and multimodal information.
- Participating in online discussions
- Creative online workshops
This unit scaffolds your learning by guiding you to ask critical questions about how Generative AI tools are created and used, through introducing conceptual frameworks for thinking, and debating issues and controversies with other students in class and via online discussions. You will be shown how to use specific Generative AI tools and will experiment with these through simulating professional communications practices during creative online workshops.
Feedback on Learning and Assessment
You will gain feedback in this unit through your participation in online discussions that will occur as part of your weekly tutorials. You will have opportunities to discuss your assessment drafts with your tutor. Your assessment is also incremental so each assessment item builds on the previous one, ensuring that their is an opportunity for continual improvement.
Assessment
Overview
You will consider the role of Generative AI in society and culture by investigating a controversy related to Generative AI and by using Generative AI tools to creatively communicate your research-informed opinion. First, you will choose a recent Generative AI - related controversy and undertake an investigation, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map and proposal. Next, you will use Generative AI to create a series of four images that communicate key ideas related to your chosen controversy. Finally, you will complete a critical reflection on your proposal and images, under exam conditions, by providing a critical reflection on how you have responded to the controversy.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opinion map and proposal
You are to choose a recent Generative AI - related controversy and undertake an investigation of it, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map that represents different perspectives on the controversy. You must accompany your map with a short proposal that outlines how you intend to communicate your perspective on the controversy through a series of Generative AI produced images. You will then use Generative AI to create a series of four images that communicate the key ideas related to your chosen controversy to a specific audience.
This assignment is eligible for the 48-hour late submission period and assignment extensions
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Examination
You will respond to an examination question to write a critical reflection about the four images you created for Assessment 1. You will be asked to write about: 1) the relevance of the image to the controversy, 2) how you chose and refined your prompts and how you used your image generation tool to edit the images, 3) the meaning of the images, 4) the intended audience for the image and how you expect they might respond.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
You are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Readings and resources will be made available via the unit's Canvas site.
Resource Materials
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BA01 Bachelor of Arts
- Demonstrate the ability to understand and apply knowledge about society, culture and technology, for a range of contexts, audiences and purposes.
Relates to: ULO1, Opinion map and proposal - Critically analyse, evaluate and synthesise information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, Opinion map and proposal , Examination - Independently formulate questions, and apply foundational research methods and analysis to investigate relationships between society, culture and technology.
Relates to: ULO3, Opinion map and proposal , Examination - Communicate to diverse audiences using a range of modes and technologies to share and disseminate knowledge, skills and ideas.
Relates to: ULO4, Examination
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
KV40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to evaluate and apply specialised knowledge (including scholarly research) in digital media, communication, and/or news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
Unit Outline: Semester 1 2027, Online
| Unit code: | CCB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48cp of completed study (in current course) |
Overview
This unit introduces the foundations and practical applications of Generative AI in creative communication processes. It covers the historical development and core technologies of Generative AI and hands-on content creation across different formats. You will learn to critically assess AI outputs and integrate Generative AI into practical communication scenarios. You will also explore the ethical, legal, environmental and regulatory implications of Generative AI adoption through considering controversies related to Generative AI. The unit will equip you with essential digital proficiencies for effective, responsible, creative and adaptable uses of AI for communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate the ability to understand and apply knowledge about Generative AI and its relationship to society and culture, particularly in communications processes.
- Critically analyse, evaluate and synthesise information and evidence about a Generative AI controversy to form an opinion and make an argument.
- Independently formulate questions and apply foundational research methods and analysis to investigate Generative AI's role in society and culture.
- Communicate to an audience using Generative AI technologies to make a statement about Generative AI, society and culture.
Content
This unit combines a critical investigation of the implications of Generative AI for society and culture with practical skills and knowledge for using Generative AI in communication processes. In particular the unit will cover:
- The historical evolution of Generative AI technologies and the technologies that underpin current Generative AI capabilities.
- Critical debates about Generative AI, including those related to accuracy, bias,inclusion and impacts on the environment.
- Processes and skills for using key AI tools for producing and editing content across multi-modal forms and for different genres of communication.
- Sector-specific transformations driven by GenAI (journalism, politics) and associated aspects of organisational change.
- Ethical and legal issues to consider when using GenAI tools.
Learning Approaches
In this unit, you will learn by engaging in the following:
- Participating in class / online tutorials
- Engaging with online modules, including scholarly and industry publications and multimodal information.
- Participating in online discussions
- Creative online workshops
This unit scaffolds your learning by guiding you to ask critical questions about how Generative AI tools are created and used, through introducing conceptual frameworks for thinking, and debating issues and controversies with other students in class and via online discussions. You will be shown how to use specific Generative AI tools and will experiment with these through simulating professional communications practices during creative online workshops.
Feedback on Learning and Assessment
You will gain feedback in this unit through your participation in online discussions that will occur as part of your weekly tutorials. You will have opportunities to discuss your assessment drafts with your tutor. Your assessment is also incremental so each assessment item builds on the previous one, ensuring that their is an opportunity for continual improvement.
Assessment
Overview
You will consider the role of Generative AI in society and culture by investigating a controversy related to Generative AI and by using Generative AI tools to creatively communicate your research-informed opinion. First, you will choose a recent Generative AI - related controversy and undertake an investigation, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map and proposal. Next, you will use Generative AI to create a series of four images that communicate key ideas related to your chosen controversy. Finally, you will complete a critical reflection on your proposal and images, under exam conditions, by providing a critical reflection on how you have responded to the controversy.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opinion map and proposal
You are to choose a recent Generative AI - related controversy and undertake an investigation of it, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map that represents different perspectives on the controversy. You must accompany your map with a short proposal that outlines how you intend to communicate your perspective on the controversy through a series of Generative AI produced images. You will then use Generative AI to create a series of four images that communicate the key ideas related to your chosen controversy to a specific audience.
This assignment is eligible for the 48-hour late submission period and assignment extensions
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Examination
You will respond to an examination question to write a critical reflection about the four images you created for Assessment 1. You will be asked to write about: 1) the relevance of the image to the controversy, 2) how you chose and refined your prompts and how you used your image generation tool to edit the images, 3) the meaning of the images, 4) the intended audience for the image and how you expect they might respond.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
You are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Readings and resources will be made available via the unit's Canvas site.
Resource Materials
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BA01 Bachelor of Arts
- Demonstrate the ability to understand and apply knowledge about society, culture and technology, for a range of contexts, audiences and purposes.
Relates to: ULO1, Opinion map and proposal - Critically analyse, evaluate and synthesise information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, Opinion map and proposal , Examination - Independently formulate questions, and apply foundational research methods and analysis to investigate relationships between society, culture and technology.
Relates to: ULO3, Opinion map and proposal , Examination - Communicate to diverse audiences using a range of modes and technologies to share and disseminate knowledge, skills and ideas.
Relates to: ULO4, Examination
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
KV40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to evaluate and apply specialised knowledge (including scholarly research) in digital media, communication, and/or news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
Unit Outline: Semester 2 2027, Kelvin Grove, Internal
| Unit code: | CCB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48cp of completed study (in current course) |
Overview
This unit introduces the foundations and practical applications of Generative AI in creative communication processes. It covers the historical development and core technologies of Generative AI and hands-on content creation across different formats. You will learn to critically assess AI outputs and integrate Generative AI into practical communication scenarios. You will also explore the ethical, legal, environmental and regulatory implications of Generative AI adoption through considering controversies related to Generative AI. The unit will equip you with essential digital proficiencies for effective, responsible, creative and adaptable uses of AI for communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate the ability to understand and apply knowledge about Generative AI and its relationship to society and culture, particularly in communications processes.
- Critically analyse, evaluate and synthesise information and evidence about a Generative AI controversy to form an opinion and make an argument.
- Independently formulate questions and apply foundational research methods and analysis to investigate Generative AI's role in society and culture.
- Communicate to an audience using Generative AI technologies to make a statement about Generative AI, society and culture.
Content
This unit combines a critical investigation of the implications of Generative AI for society and culture with practical skills and knowledge for using Generative AI in communication processes. In particular the unit will cover:
- The historical evolution of Generative AI technologies and the technologies that underpin current Generative AI capabilities.
- Critical debates about Generative AI, including those related to accuracy, bias,inclusion and impacts on the environment.
- Processes and skills for using key AI tools for producing and editing content across multi-modal forms and for different genres of communication.
- Sector-specific transformations driven by GenAI (journalism, politics) and associated aspects of organisational change.
- Ethical and legal issues to consider when using GenAI tools.
Learning Approaches
In this unit, you will learn by engaging in the following:
- Participating in class / online tutorials
- Engaging with online modules, including scholarly and industry publications and multimodal information.
- Participating in online discussions
- Creative online workshops
This unit scaffolds your learning by guiding you to ask critical questions about how Generative AI tools are created and used, through introducing conceptual frameworks for thinking, and debating issues and controversies with other students in class and via online discussions. You will be shown how to use specific Generative AI tools and will experiment with these through simulating professional communications practices during creative online workshops.
Feedback on Learning and Assessment
You will gain feedback in this unit through your participation in online discussions that will occur as part of your weekly tutorials. You will have opportunities to discuss your assessment drafts with your tutor. Your assessment is also incremental so each assessment item builds on the previous one, ensuring that their is an opportunity for continual improvement.
Assessment
Overview
You will consider the role of Generative AI in society and culture by investigating a controversy related to Generative AI and by using Generative AI tools to creatively communicate your research-informed opinion. First, you will choose a recent Generative AI - related controversy and undertake an investigation, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map and proposal. Next, you will use Generative AI to create a series of four images that communicate key ideas related to your chosen controversy. Finally, you will complete a critical reflection on your proposal and images, under exam conditions, by providing a critical reflection on how you have responded to the controversy.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opinion map and proposal
You are to choose a recent Generative AI - related controversy and undertake an investigation of it, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map that represents different perspectives on the controversy. You must accompany your map with a short proposal that outlines how you intend to communicate your perspective on the controversy through a series of Generative AI produced images. You will then use Generative AI to create a series of four images that communicate the key ideas related to your chosen controversy to a specific audience.
This assignment is eligible for the 48-hour late submission period and assignment extensions
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Examination
You will respond to an examination question to write a critical reflection about the four images you created for Assessment 1. You will be asked to write about: 1) the relevance of the image to the controversy, 2) how you chose and refined your prompts and how you used your image generation tool to edit the images, 3) the meaning of the images, 4) the intended audience for the image and how you expect they might respond.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
You are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Readings and resources will be made available via the unit's Canvas site.
Resource Materials
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BA01 Bachelor of Arts
- Demonstrate the ability to understand and apply knowledge about society, culture and technology, for a range of contexts, audiences and purposes.
Relates to: ULO1, Opinion map and proposal - Critically analyse, evaluate and synthesise information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, Opinion map and proposal , Examination - Independently formulate questions, and apply foundational research methods and analysis to investigate relationships between society, culture and technology.
Relates to: ULO3, Opinion map and proposal , Examination - Communicate to diverse audiences using a range of modes and technologies to share and disseminate knowledge, skills and ideas.
Relates to: ULO4, Examination
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
KV40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to evaluate and apply specialised knowledge (including scholarly research) in digital media, communication, and/or news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
Unit Outline: Semester 2 2027, Online
| Unit code: | CCB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48cp of completed study (in current course) |
Overview
This unit introduces the foundations and practical applications of Generative AI in creative communication processes. It covers the historical development and core technologies of Generative AI and hands-on content creation across different formats. You will learn to critically assess AI outputs and integrate Generative AI into practical communication scenarios. You will also explore the ethical, legal, environmental and regulatory implications of Generative AI adoption through considering controversies related to Generative AI. The unit will equip you with essential digital proficiencies for effective, responsible, creative and adaptable uses of AI for communication.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate the ability to understand and apply knowledge about Generative AI and its relationship to society and culture, particularly in communications processes.
- Critically analyse, evaluate and synthesise information and evidence about a Generative AI controversy to form an opinion and make an argument.
- Independently formulate questions and apply foundational research methods and analysis to investigate Generative AI's role in society and culture.
- Communicate to an audience using Generative AI technologies to make a statement about Generative AI, society and culture.
Content
This unit combines a critical investigation of the implications of Generative AI for society and culture with practical skills and knowledge for using Generative AI in communication processes. In particular the unit will cover:
- The historical evolution of Generative AI technologies and the technologies that underpin current Generative AI capabilities.
- Critical debates about Generative AI, including those related to accuracy, bias,inclusion and impacts on the environment.
- Processes and skills for using key AI tools for producing and editing content across multi-modal forms and for different genres of communication.
- Sector-specific transformations driven by GenAI (journalism, politics) and associated aspects of organisational change.
- Ethical and legal issues to consider when using GenAI tools.
Learning Approaches
In this unit, you will learn by engaging in the following:
- Participating in class / online tutorials
- Engaging with online modules, including scholarly and industry publications and multimodal information.
- Participating in online discussions
- Creative online workshops
This unit scaffolds your learning by guiding you to ask critical questions about how Generative AI tools are created and used, through introducing conceptual frameworks for thinking, and debating issues and controversies with other students in class and via online discussions. You will be shown how to use specific Generative AI tools and will experiment with these through simulating professional communications practices during creative online workshops.
Feedback on Learning and Assessment
You will gain feedback in this unit through your participation in online discussions that will occur as part of your weekly tutorials. You will have opportunities to discuss your assessment drafts with your tutor. Your assessment is also incremental so each assessment item builds on the previous one, ensuring that their is an opportunity for continual improvement.
Assessment
Overview
You will consider the role of Generative AI in society and culture by investigating a controversy related to Generative AI and by using Generative AI tools to creatively communicate your research-informed opinion. First, you will choose a recent Generative AI - related controversy and undertake an investigation, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map and proposal. Next, you will use Generative AI to create a series of four images that communicate key ideas related to your chosen controversy. Finally, you will complete a critical reflection on your proposal and images, under exam conditions, by providing a critical reflection on how you have responded to the controversy.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opinion map and proposal
You are to choose a recent Generative AI - related controversy and undertake an investigation of it, considering a range of sources such as expert opinion and public debate, which you will summarise as a Generative AI - created opinion map that represents different perspectives on the controversy. You must accompany your map with a short proposal that outlines how you intend to communicate your perspective on the controversy through a series of Generative AI produced images. You will then use Generative AI to create a series of four images that communicate the key ideas related to your chosen controversy to a specific audience.
This assignment is eligible for the 48-hour late submission period and assignment extensions
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Examination
You will respond to an examination question to write a critical reflection about the four images you created for Assessment 1. You will be asked to write about: 1) the relevance of the image to the controversy, 2) how you chose and refined your prompts and how you used your image generation tool to edit the images, 3) the meaning of the images, 4) the intended audience for the image and how you expect they might respond.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
You are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Readings and resources will be made available via the unit's Canvas site.
Resource Materials
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BA01 Bachelor of Arts
- Demonstrate the ability to understand and apply knowledge about society, culture and technology, for a range of contexts, audiences and purposes.
Relates to: ULO1, Opinion map and proposal - Critically analyse, evaluate and synthesise information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, Opinion map and proposal , Examination - Independently formulate questions, and apply foundational research methods and analysis to investigate relationships between society, culture and technology.
Relates to: ULO3, Opinion map and proposal , Examination - Communicate to diverse audiences using a range of modes and technologies to share and disseminate knowledge, skills and ideas.
Relates to: ULO4, Examination
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination
KV40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, communication, and news industries.
Relates to: ULO1, Opinion map and proposal - Demonstrate capacity to evaluate and apply specialised knowledge (including scholarly research) in digital media, communication, and/or news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO2, ULO3, Opinion map and proposal , Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Opinion map and proposal , Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO4, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Examination