AMN431 Global Marketing and Intelligence
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN431 |
|---|---|
| Antirequisite(s): | MIN421 |
| Equivalent(s): | AMX431, IBN421 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,174 |
| Pre-2021 CSP student contribution | $1,703 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,596 |
| International unit fee | $6,180 |
Unit Outline: Semester 1 2026, Gardens Point, Internal
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
Overview
Global markets are becoming increasingly competitive as globalisation, technology changes, and distribution shifts influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending your ability to apply business and marketing principles, theories, and frameworks to key issues in the contemporary global landscape. This unit provides essential knowledge and skills to understand and strategically respond to the challenges and opportunities of global marketing. You will evaluate and formulate global marketing strategies, develop and practice your critical thinking, data analysis, and decision-making skills, and craft and defend your judgements to make effective contributions to marketing strategy informed by environmental, cultural, and ethical considerations.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies. [KS 1.1, 1.2]
- Evaluate and develop global marketing strategies using technology to address complex marketing challenges and opportunities, while considering key ethical issues facing global marketers. [HO 2.1, SE 5.1]
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data. [HO 2.2]Relates to: PG Business Capabilities: HO (2.2)
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking. [PC 3.1, 3.2]
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies. [TS 4.2]Relates to: PG Business Capabilities: TS (4.2)
Content
The content of this unit includes:
- Scope and framework of global marketing
- Political, legal and economic environments
- The role of culture in global marketing
- Ethics and global marketing
- Environmental sustainability
- Global marketing communications
- Social networking and global marketing
- Product policy and adaptation in global markets
- Building the knowledge base
- New directions in global marketing.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is designed to highlight key theoretical issues and themes, providing a foundation for developing a global marketing strategy and pitch. You will have opportunities to strengthen your critical thinking and communication skills through case analysis and discussion. Insights will also be shared by industry professionals with experience in global marketing.
Importantly, this unit requires collaborative work with your team to complete Assessment Item Two. By enrolling, you are expected to actively participate in team discussions and contribute fairly to the team’s work. If you anticipate being frequently absent from classes or unavailable to communicate with your team for an extended period (e.g., due to work commitments, travel, etc.), it is recommended that you consider taking this unit in a semester when you can fully commit to working collaboratively on the assessment.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
You will be given an Australian product or service to identify an appropriate country-market to enter into. You are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
Assessment: International Marketing Mix Strategy
You will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is based on teamwork and provides evidence of achievement of associated Unit Learning Outcomes and Course Learning Outcomes. Individual submissions/presentations will not be accepted.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2) , PC (3.1), TS (4.2)
Assessment: International Marketing Pitch
You are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance in your scheduled tutorial.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), PC (3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
There are no-out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Marketing Mix Strategy
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO2, Market Entry Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Market Entry Analysis - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: International Marketing Pitch - Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Relates to: ULO5, International Marketing Mix Strategy - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO2, Market Entry Analysis
Unit Outline: Semester 1 2026, Online
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
Overview
Global markets are becoming increasingly competitive as globalisation, technology changes, and distribution shifts influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending your ability to apply business and marketing principles, theories, and frameworks to key issues in the contemporary global landscape. This unit provides essential knowledge and skills to understand and strategically respond to the challenges and opportunities of global marketing. You will evaluate and formulate global marketing strategies, develop and practice your critical thinking, data analysis, and decision-making skills, and craft and defend your judgements to make effective contributions to marketing strategy informed by environmental, cultural, and ethical considerations.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies. [KS 1.1, 1.2]
- Evaluate and develop global marketing strategies using technology to address complex marketing challenges and opportunities, while considering key ethical issues facing global marketers. [HO 2.1, SE 5.1]
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data. [HO 2.2]Relates to: PG Business Capabilities: HO (2.2)
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking. [PC 3.1, 3.2]
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies. [TS 4.2]Relates to: PG Business Capabilities: TS (4.2)
Content
The content of this unit includes:
- Scope and framework of global marketing
- Political, legal and economic environments
- The role of culture in global marketing
- Ethics and global marketing
- Environmental sustainability
- Global marketing communications
- Social networking and global marketing
- Product policy and adaptation in global markets
- Building the knowledge base
- New directions in global marketing.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is designed to highlight key theoretical issues and themes, providing a foundation for developing a global marketing strategy and pitch. You will have opportunities to strengthen your critical thinking and communication skills through case analysis and discussion. Insights will also be shared by industry professionals with experience in global marketing.
Importantly, this unit requires collaborative work with your team to complete Assessment Item Two. By enrolling, you are expected to actively participate in team discussions and contribute fairly to the team’s work. If you anticipate being frequently absent from classes or unavailable to communicate with your team for an extended period (e.g., due to work commitments, travel, etc.), it is recommended that you consider taking this unit in a semester when you can fully commit to working collaboratively on the assessment.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
You will be given an Australian product or service to identify an appropriate country-market to enter into. You are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
Assessment: International Marketing Mix Strategy
You will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is based on teamwork and provides evidence of achievement of associated Unit Learning Outcomes and Course Learning Outcomes. Individual submissions/presentations will not be accepted.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2) , PC (3.1), TS (4.2)
Assessment: International Marketing Pitch
You are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance in your scheduled tutorial.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), PC (3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
There are no-out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Marketing Mix Strategy
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO2, Market Entry Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Market Entry Analysis - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: International Marketing Pitch - Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Relates to: ULO5, International Marketing Mix Strategy - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO2, Market Entry Analysis
Unit Outline: Semester 2 2026, Gardens Point, Internal
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
| Coordinators: | Rumintha Wickramasekera | r.wickrama@qut.edu.au |
Overview
Global markets are becoming increasingly competitive as globalisation, technology changes, and distribution shifts influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending your ability to apply business and marketing principles, theories, and frameworks to key issues in the contemporary global landscape. This unit provides essential knowledge and skills to understand and strategically respond to the challenges and opportunities of global marketing. You will evaluate and formulate global marketing strategies, develop and practice your critical thinking, data analysis, and decision-making skills, and craft and defend your judgements to make effective contributions to marketing strategy informed by environmental, cultural, and ethical considerations.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies. [KS 1.1, 1.2]
- Evaluate and develop global marketing strategies using technology to address complex marketing challenges and opportunities, while considering key ethical issues facing global marketers. [HO 2.1, SE 5.1]
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data. [HO 2.2]Relates to: PG Business Capabilities: HO (2.2)
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking. [PC 3.1, 3.2]
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies. [TS 4.2]Relates to: PG Business Capabilities: TS (4.2)
Content
The content of this unit includes:
- Scope and framework of global marketing
- Political, legal and economic environments
- The role of culture in global marketing
- Ethics and global marketing
- Environmental sustainability
- Global marketing communications
- Social networking and global marketing
- Product policy and adaptation in global markets
- Building the knowledge base
- New directions in global marketing.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is designed to highlight key theoretical issues and themes, providing a foundation for developing a global marketing strategy and pitch. You will have opportunities to strengthen your critical thinking and communication skills through case analysis and discussion. Insights will also be shared by industry professionals with experience in global marketing.
Importantly, this unit requires collaborative work with your team to complete Assessment Item Two. By enrolling, you are expected to actively participate in team discussions and contribute fairly to the team’s work. If you anticipate being frequently absent from classes or unavailable to communicate with your team for an extended period (e.g., due to work commitments, travel, etc.), it is recommended that you consider taking this unit in a semester when you can fully commit to working collaboratively on the assessment.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
You will be given an Australian product or service to identify an appropriate country-market to enter into. You are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
Assessment: International Marketing Mix Strategy
You will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is based on teamwork and provides evidence of achievement of associated Unit Learning Outcomes and Course Learning Outcomes. Individual submissions/presentations will not be accepted.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2) , PC (3.1), TS (4.2)
Assessment: International Marketing Pitch
You are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance in your scheduled tutorial.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), PC (3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
There are no-out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Marketing Mix Strategy
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO2, Market Entry Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Market Entry Analysis - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: International Marketing Pitch - Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Relates to: ULO5, International Marketing Mix Strategy - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO2, Market Entry Analysis
Unit Outline: Semester 2 2026, Online
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
Overview
Global markets are becoming increasingly competitive as globalisation, technology changes, and distribution shifts influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending your ability to apply business and marketing principles, theories, and frameworks to key issues in the contemporary global landscape. This unit provides essential knowledge and skills to understand and strategically respond to the challenges and opportunities of global marketing. You will evaluate and formulate global marketing strategies, develop and practice your critical thinking, data analysis, and decision-making skills, and craft and defend your judgements to make effective contributions to marketing strategy informed by environmental, cultural, and ethical considerations.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies. [KS 1.1, 1.2]
- Evaluate and develop global marketing strategies using technology to address complex marketing challenges and opportunities, while considering key ethical issues facing global marketers. [HO 2.1, SE 5.1]
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data. [HO 2.2]Relates to: PG Business Capabilities: HO (2.2)
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking. [PC 3.1, 3.2]
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies. [TS 4.2]Relates to: PG Business Capabilities: TS (4.2)
Content
The content of this unit includes:
- Scope and framework of global marketing
- Political, legal and economic environments
- The role of culture in global marketing
- Ethics and global marketing
- Environmental sustainability
- Global marketing communications
- Social networking and global marketing
- Product policy and adaptation in global markets
- Building the knowledge base
- New directions in global marketing.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is designed to highlight key theoretical issues and themes, providing a foundation for developing a global marketing strategy and pitch. You will have opportunities to strengthen your critical thinking and communication skills through case analysis and discussion. Insights will also be shared by industry professionals with experience in global marketing.
Importantly, this unit requires collaborative work with your team to complete Assessment Item Two. By enrolling, you are expected to actively participate in team discussions and contribute fairly to the team’s work. If you anticipate being frequently absent from classes or unavailable to communicate with your team for an extended period (e.g., due to work commitments, travel, etc.), it is recommended that you consider taking this unit in a semester when you can fully commit to working collaboratively on the assessment.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
You will be given an Australian product or service to identify an appropriate country-market to enter into. You are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
Assessment: International Marketing Mix Strategy
You will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is based on teamwork and provides evidence of achievement of associated Unit Learning Outcomes and Course Learning Outcomes. Individual submissions/presentations will not be accepted.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2) , PC (3.1), TS (4.2)
Assessment: International Marketing Pitch
You are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance in your scheduled tutorial.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), PC (3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
There are no-out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Marketing Mix Strategy
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO2, Market Entry Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Market Entry Analysis, International Marketing Pitch - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Market Entry Analysis - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: International Marketing Pitch - Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Relates to: ULO5, International Marketing Mix Strategy - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO2, Market Entry Analysis