AMN403 Marketing Insights
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN403 |
|---|---|
| Antirequisite(s): | MIN413 |
| Equivalent(s): | AMX403 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,596 |
| International unit fee | $6,180 |
Unit Outline: Semester 1 2026, Gardens Point, Internal
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
| Coordinator: | Thusyanthy Lavan | thusyanthy.lavan@qut.edu.au |
Overview
You will examine how market research enhances management decision-making. Achieving your organisational objectives requires you to deliver superior customer value relative to competitors through effective creation, communication, and delivery strategies. This demands that your market decisions be made with stakeholders in mind. Therefore, you are reliant on comprehensive information regarding customers, non-customers, competitors, and the operating environment. You will develop research design capabilities enabling rigorous data collection and analysis using various technologies to address real-world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically evaluate research project design, management and implementation, synthesising quality assessment frameworks to ensure methodological rigour in supporting evidence-based decision-making. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Execute advanced statistical analyses utilising contemporary data-driven tools and digital technologies to generate actionable insights from complex datasets and inform strategic organisational decisions. [HO 2.1]Relates to: PG Business Capabilities: HO (2.1)
- Design rigorous research to address complex market research needs and make evidence-based decisions. [KS 1.2, HO 2.2]
- Critically evaluate research methodologies and studies, applying ethical reasoning to assess their validity, reliability and appropriateness for addressing real-world marketing challenges and organisational information needs. [HO 2.2, SE 5.1]
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Learning activities facilitate your understanding of the challenges inherent in developing, managing, analysing and evaluating marketing research projects that support marketing decision-making and market-based insights. You will also develop knowledge of the digital technologies utilised within marketing research practice.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has three assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Qualitative Research Proposal
You will analyse a case study presenting a complex organisational problem and develop a rigorous qualitative research proposal to address the identified research need.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), SE (5.1)
Assessment: Research Poster
You will conduct advanced quantitative data analysis on a provided dataset addressing a real-world organisational decision problem. This will form the basis of your poster, which outlines your research process, results, and evidence-based strategic recommendations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2)
Assessment: Insight Justification
In this oral examination you will present your poster and defend your research approach and recommendations from Assessment 2.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This Viva Voce assessment item requires your attendance in your scheduled learning session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Further resources are provided in the unit Canvas site.
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Research Poster, Insight Justification
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Qualitative Research Proposal
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO3, Research Poster, Insight Justification
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Qualitative Research Proposal - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO3, Research Poster, Insight Justification - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Research Poster, Insight Justification - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Unit Outline: Semester 1 2026, Online
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
Overview
You will examine how market research enhances management decision-making. Achieving your organisational objectives requires you to deliver superior customer value relative to competitors through effective creation, communication, and delivery strategies. This demands that your market decisions be made with stakeholders in mind. Therefore, you are reliant on comprehensive information regarding customers, non-customers, competitors, and the operating environment. You will develop research design capabilities enabling rigorous data collection and analysis using various technologies to address real-world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically evaluate research project design, management and implementation, synthesising quality assessment frameworks to ensure methodological rigour in supporting evidence-based decision-making. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Execute advanced statistical analyses utilising contemporary data-driven tools and digital technologies to generate actionable insights from complex datasets and inform strategic organisational decisions. [HO 2.1]Relates to: PG Business Capabilities: HO (2.1)
- Design rigorous research to address complex market research needs and make evidence-based decisions. [KS 1.2, HO 2.2]
- Critically evaluate research methodologies and studies, applying ethical reasoning to assess their validity, reliability and appropriateness for addressing real-world marketing challenges and organisational information needs. [HO 2.2, SE 5.1]
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Learning activities facilitate your understanding of the challenges inherent in developing, managing, analysing and evaluating marketing research projects that support marketing decision-making and market-based insights. You will also develop knowledge of the digital technologies utilised within marketing research practice.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has three assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Qualitative Research Proposal
You will analyse a case study presenting a complex organisational problem and develop a rigorous qualitative research proposal to address the identified research need.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), SE (5.1)
Assessment: Research Poster
You will conduct advanced quantitative data analysis on a provided dataset addressing a real-world organisational decision problem. This will form the basis of your poster, which outlines your research process, results, and evidence-based strategic recommendations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2)
Assessment: Insight Justification
In this oral examination you will present your poster and defend your research approach and recommendations from Assessment 2.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This Viva Voce assessment item requires your attendance in your scheduled learning session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Further resources are provided in the unit Canvas site.
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Research Poster, Insight Justification
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Qualitative Research Proposal
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO3, Research Poster, Insight Justification
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Qualitative Research Proposal - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO3, Research Poster, Insight Justification - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Research Poster, Insight Justification - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Unit Outline: Semester 2 2026, Gardens Point, Internal
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
| Coordinator: | Thusyanthy Lavan | thusyanthy.lavan@qut.edu.au |
Overview
You will examine how market research enhances management decision-making. Achieving your organisational objectives requires you to deliver superior customer value relative to competitors through effective creation, communication, and delivery strategies. This demands that your market decisions be made with stakeholders in mind. Therefore, you are reliant on comprehensive information regarding customers, non-customers, competitors, and the operating environment. You will develop research design capabilities enabling rigorous data collection and analysis using various technologies to address real-world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically evaluate research project design, management and implementation, synthesising quality assessment frameworks to ensure methodological rigour in supporting evidence-based decision-making. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Execute advanced statistical analyses utilising contemporary data-driven tools and digital technologies to generate actionable insights from complex datasets and inform strategic organisational decisions. [HO 2.1]Relates to: PG Business Capabilities: HO (2.1)
- Design rigorous research to address complex market research needs and make evidence-based decisions. [KS 1.2, HO 2.2]
- Critically evaluate research methodologies and studies, applying ethical reasoning to assess their validity, reliability and appropriateness for addressing real-world marketing challenges and organisational information needs. [HO 2.2, SE 5.1]
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Learning activities facilitate your understanding of the challenges inherent in developing, managing, analysing and evaluating marketing research projects that support marketing decision-making and market-based insights. You will also develop knowledge of the digital technologies utilised within marketing research practice.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has three assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Qualitative Research Proposal
You will analyse a case study presenting a complex organisational problem and develop a rigorous qualitative research proposal to address the identified research need.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), SE (5.1)
Assessment: Research Poster
You will conduct advanced quantitative data analysis on a provided dataset addressing a real-world organisational decision problem. This will form the basis of your poster, which outlines your research process, results, and evidence-based strategic recommendations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2)
Assessment: Insight Justification
In this oral examination you will present your poster and defend your research approach and recommendations from Assessment 2.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This Viva Voce assessment item requires your attendance in your scheduled learning session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Further resources are provided in the unit Canvas site.
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Research Poster, Insight Justification
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Qualitative Research Proposal
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO3, Research Poster, Insight Justification
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Qualitative Research Proposal - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO3, Research Poster, Insight Justification - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Research Poster, Insight Justification - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Unit Outline: Semester 2 2026, Online
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
Overview
You will examine how market research enhances management decision-making. Achieving your organisational objectives requires you to deliver superior customer value relative to competitors through effective creation, communication, and delivery strategies. This demands that your market decisions be made with stakeholders in mind. Therefore, you are reliant on comprehensive information regarding customers, non-customers, competitors, and the operating environment. You will develop research design capabilities enabling rigorous data collection and analysis using various technologies to address real-world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically evaluate research project design, management and implementation, synthesising quality assessment frameworks to ensure methodological rigour in supporting evidence-based decision-making. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Execute advanced statistical analyses utilising contemporary data-driven tools and digital technologies to generate actionable insights from complex datasets and inform strategic organisational decisions. [HO 2.1]Relates to: PG Business Capabilities: HO (2.1)
- Design rigorous research to address complex market research needs and make evidence-based decisions. [KS 1.2, HO 2.2]
- Critically evaluate research methodologies and studies, applying ethical reasoning to assess their validity, reliability and appropriateness for addressing real-world marketing challenges and organisational information needs. [HO 2.2, SE 5.1]
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Learning activities facilitate your understanding of the challenges inherent in developing, managing, analysing and evaluating marketing research projects that support marketing decision-making and market-based insights. You will also develop knowledge of the digital technologies utilised within marketing research practice.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has three assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Qualitative Research Proposal
You will analyse a case study presenting a complex organisational problem and develop a rigorous qualitative research proposal to address the identified research need.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), SE (5.1)
Assessment: Research Poster
You will conduct advanced quantitative data analysis on a provided dataset addressing a real-world organisational decision problem. This will form the basis of your poster, which outlines your research process, results, and evidence-based strategic recommendations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2)
Assessment: Insight Justification
In this oral examination you will present your poster and defend your research approach and recommendations from Assessment 2.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This Viva Voce assessment item requires your attendance in your scheduled learning session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Further resources are provided in the unit Canvas site.
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Research Poster, Insight Justification
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Qualitative Research Proposal
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO3, Research Poster, Insight Justification
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Qualitative Research Proposal, Insight Justification
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Qualitative Research Proposal - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO3, Research Poster, Insight Justification - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Research Poster, Insight Justification - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3, ULO4, Qualitative Research Proposal, Research Poster, Insight Justification - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Qualitative Research Proposal, Insight Justification