AMB399 Capstone Experience
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB399 |
|---|---|
| Prerequisite(s): | 240 credit points of completed studies |
| Equivalent(s): | AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMB399 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 240 credit points of completed study |
| Assumed Knowledge: | This unit is a capstone unit, intended to be undertaken near the end of the course or major. |
| Anti-requisite: | AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 |
| Coordinator: | Edwina Luck | e.luck@qut.edu.au |
Overview
Getting from the Capstone unit to a career in advertising, marketing, public relations or international business generally involves an interview where three questions are most often asked: Who are you? What can you do? and How well do you work with others? Your Capstone Experience seeks to help you answer those questions and be job-ready and discipline smart. By bringing all your previous learning and discipline theories to an industry-based team brief, the Capstone Experience prepares you for the transition to industry practice, building your professional identity and providing evidence for those important interview questions.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand disciplinary changes and opportunities, your university learnings and personal values to enact a strategy that aligns your career competencies with industry employability.Relates to: UG Business Capabilities: TS (4.1)
- Apply research and disciplinary theory, think critically and creatively, to develop a strategic and practical response to a real client problem.
- Describe and reflect on responsibility and accountability, integrating governance, diversity, personal values and ethical and legal implications into professional advertising, marketing, public relations or international business practice.
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance.Relates to: UG Business Capabilities: TS (4.2)
Content
There are two modules of content in your Capstone Experience. The first, Career Experience, focuses on the optimisation and application of your disciplinary learning and professional skills. Using interactive and industry workshops and online learning content, you explore your discipline, future jobs, desirable workplace competencies and how to develop important and employable professional skills for your future career.
The discipline-based second module, Client Experience, is about the experience of working effectively in a campaigns team. Learn from industry experts, from each other and from experience, how to apply your disciplinary theory, knowledge and problem solving skills to collaborate, strategise, resolve conflict and craft a persuasive solution to a client problem.
QUT Business Capabilities (undergraduate)
The content and assessment in this unit are aligned to the following QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Capstone Experience is designed as an integrated learning experience, where you can combine in-class interaction and teamwork with online learning content. Choose how you want to learn, according to your learning style and personal preference.
• Learn through interaction. Learn about the content and about yourself by interacting with others in professional contexts, skills-development workshops and work-in-progress meetings
• Learn online. Choose the learning content, the platform you want to learn from and when you want to learn. Online you’ll find purpose-designed Infographics, Podcasts, Videos, Slides and Transcripts.
• Learn from others. Don’t miss presentations from industry experts, past graduates, researchers and more. Benefit from the guidance of your Lecturer, your Discipline Lead and your tutor.
• Build on your generic capabilities. Apply critical thinking and problem solving, effective communication, social and ethical understanding and the ability to work both independently and collaboratively to disciplinary contexts.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
Informal: worked examples, such as verbal feedback in class, personal consultation
Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
Direct: to individual students, either in written form or in consultation
Indirect: to the whole class
Assessment
Overview
There are two pieces of assessment which align with the two modules of learning content. Both assessment pieces are formative and summative.
Assessment 1 relates to the learning outcomes 1 and 3 and AOL goals: HO (2.2), PC (3.1), TS (4.1).
Assessment 2 addresses unit learning outcomes 2, 3 and 4 and AOL goals: HO (2.2), PC (3.1), TS (4.2), SE (5.1).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Career Strategy
As Capstone Experience concludes your degree, this assessment task provides a way forward, formulating a plan to help you achieve your ideal job. First, you research the future of your discipline, identifying industry trends and opportunities for employment. Second, you conduct an audit, reflecting on your professional capabilities and skills, identifying your strengths and areas for improvement. Based on this, you develop a strategy of how you will get your dream job. You curate a portfolio of your work from throughout your degree and develop three recommendations of what you can do this semester to help facilitate your strategy.
This is an assignment for the purposes of an extension.
Assessment: Client Plan
Working in teams, you research and prepare a discipline-based plan in response to a brief from a real world client. Evidence of research, planning, strategy development, tactics and teamwork will be required and justification which draws upon disciplinary theories essential.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements.
Costs
No additional costs.
Resources
Resources for the unit include:
- Online resources – videos, infographics, podcasts, slide decks developed for this unit and available on Canvas
- Supporting texts
Resource Materials
Reference book(s)
Aaker, D. and Moorman, C. (2018) Strategic Market Management (11th edition), Wiley, NY.
Belch, M., Belch, G., Kerr, G., Powell, P. and Waller, D. (2020) Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill, Australia.
For marketing, any current Strategic Marketing textbook would be helpful. Please consult the QUT Library.
Smith, R. (2017). Strategic planning for public relations: Fifth edition (Vol. 1, pp. 1–540). Taylor and Francis, https://doi.org/10.4324/9781315270876
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Career Strategy, Client Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Career Strategy, Client Plan
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Client Plan
TS (4.1): Self-Reflection and Accountability
Relates to: ULO1, ULO3, Career Strategy
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO4, Client Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS06 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS08 Bachelor of Business - International
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, ULO2 - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: Career Strategy - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3 - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Client Plan
Unit Outline: Semester 1 2024, Online
| Unit code: | AMB399 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 240 credit points of completed study |
| Assumed Knowledge: | This unit is a capstone unit, intended to be undertaken near the end of the course or major. |
| Anti-requisite: | AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 |
Overview
Getting from the Capstone unit to a career in advertising, marketing, public relations or international business generally involves an interview where three questions are most often asked: Who are you? What can you do? and How well do you work with others? Your Capstone Experience seeks to help you answer those questions and be job-ready and discipline smart. By bringing all your previous learning and discipline theories to an industry-based team brief, the Capstone Experience prepares you for the transition to industry practice, building your professional identity and providing evidence for those important interview questions.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand disciplinary changes and opportunities, your university learnings and personal values to enact a strategy that aligns your career competencies with industry employability.Relates to: UG Business Capabilities: TS (4.1)
- Apply research and disciplinary theory, think critically and creatively, to develop a strategic and practical response to a real client problem.
- Describe and reflect on responsibility and accountability, integrating governance, diversity, personal values and ethical and legal implications into professional advertising, marketing, public relations or international business practice.
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance.Relates to: UG Business Capabilities: TS (4.2)
Content
There are two modules of content in your Capstone Experience. The first, Career Experience, focuses on the optimisation and application of your disciplinary learning and professional skills. Using interactive and industry workshops and online learning content, you explore your discipline, future jobs, desirable workplace competencies and how to develop important and employable professional skills for your future career.
The discipline-based second module, Client Experience, is about the experience of working effectively in a campaigns team. Learn from industry experts, from each other and from experience, how to apply your disciplinary theory, knowledge and problem solving skills to collaborate, strategise, resolve conflict and craft a persuasive solution to a client problem.
QUT Business Capabilities (undergraduate)
The content and assessment in this unit are aligned to the following QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Capstone Experience is designed as an integrated learning experience, where you can combine in-class interaction and teamwork with online learning content. Choose how you want to learn, according to your learning style and personal preference.
• Learn through interaction. Learn about the content and about yourself by interacting with others in professional contexts, skills-development workshops and work-in-progress meetings
• Learn online. Choose the learning content, the platform you want to learn from and when you want to learn. Online you’ll find purpose-designed Infographics, Podcasts, Videos, Slides and Transcripts.
• Learn from others. Don’t miss presentations from industry experts, past graduates, researchers and more. Benefit from the guidance of your Lecturer, your Discipline Lead and your tutor.
• Build on your generic capabilities. Apply critical thinking and problem solving, effective communication, social and ethical understanding and the ability to work both independently and collaboratively to disciplinary contexts.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
Informal: worked examples, such as verbal feedback in class, personal consultation
Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
Direct: to individual students, either in written form or in consultation
Indirect: to the whole class
Assessment
Overview
There are two pieces of assessment which align with the two modules of learning content. Both assessment pieces are formative and summative.
Assessment 1 relates to the learning outcomes 1 and 3 and AOL goals: HO (2.2), PC (3.1), TS (4.1).
Assessment 2 addresses unit learning outcomes 2, 3 and 4 and AOL goals: HO (2.2), PC (3.1), TS (4.2), SE (5.1).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Career Strategy
As Capstone Experience concludes your degree, this assessment task provides a way forward, formulating a plan to help you achieve your ideal job. First, you research the future of your discipline, identifying industry trends and opportunities for employment. Second, you conduct an audit, reflecting on your professional capabilities and skills, identifying your strengths and areas for improvement. Based on this, you develop a strategy of how you will get your dream job. You curate a portfolio of your work from throughout your degree and develop three recommendations of what you can do this semester to help facilitate your strategy.
This is an assignment for the purposes of an extension.
Assessment: Client Plan
Working in teams, you research and prepare a discipline-based plan in response to a brief from a real world client. Evidence of research, planning, strategy development, tactics and teamwork will be required and justification which draws upon disciplinary theories essential.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements.
Costs
No additional costs.
Resources
Resources for the unit include:
- Online resources – videos, infographics, podcasts, slide decks developed for this unit and available on Canvas
- Supporting texts
Resource Materials
Reference book(s)
Aaker, D. and Moorman, C. (2018) Strategic Market Management (11th edition), Wiley, NY.
Belch, M., Belch, G., Kerr, G., Powell, P. and Waller, D. (2020) Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill, Australia.
For marketing, any current Strategic Marketing textbook would be helpful. Please consult the QUT Library.
Smith, R. (2017). Strategic planning for public relations: Fifth edition (Vol. 1, pp. 1–540). Taylor and Francis, https://doi.org/10.4324/9781315270876
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Career Strategy, Client Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Career Strategy, Client Plan
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Client Plan
TS (4.1): Self-Reflection and Accountability
Relates to: ULO1, ULO3, Career Strategy
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO4, Client Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS06 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS08 Bachelor of Business - International
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, ULO2 - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: Career Strategy - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3 - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Client Plan
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMB399 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 240 credit points of completed study |
| Assumed Knowledge: | This unit is a capstone unit, intended to be undertaken near the end of the course or major. |
| Anti-requisite: | AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 |
| Coordinator: | Edwina Luck | e.luck@qut.edu.au |
Overview
Getting from the Capstone unit to a career in advertising, marketing, public relations or international business generally involves an interview where three questions are most often asked: Who are you? What can you do? and How well do you work with others? Your Capstone Experience seeks to help you answer those questions and be job-ready and discipline smart. By bringing all your previous learning and discipline theories to an industry-based team brief, the Capstone Experience prepares you for the transition to industry practice, building your professional identity and providing evidence for those important interview questions.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand disciplinary changes and opportunities, your university learnings and personal values to enact a strategy that aligns your career competencies with industry employability. HO (2.2), TS (4.1)Relates to: UG Business Capabilities: TS (4.1)
- Apply research and disciplinary theory, think critically and creatively, to develop a strategic and practical response to a real client problem. HO (2.2), PC (3.1)
- Describe and reflect on responsibility and accountability, integrating governance, diversity, personal values and ethical and legal implications into professional advertising, marketing, public relations or international business practice. TS (4.1), SE (5.1)
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance. TS (4.2)Relates to: UG Business Capabilities: TS (4.2)
Content
There are two modules of content in your Capstone Experience. The first, Career Experience, focuses on the optimisation and application of your disciplinary learning and professional skills. Using interactive and industry workshops and online learning content, you explore your discipline, future jobs, desirable workplace competencies and how to develop important and employable professional skills for your future career.
The discipline-based second module, Client Experience, is about the experience of working effectively in a campaigns team. Learn from industry experts, from each other and from experience, how to apply your disciplinary theory, knowledge and problem solving skills to collaborate, strategise, resolve conflict and craft a persuasive solution to a client problem.
QUT Business Capabilities (undergraduate)
The content and assessment in this unit are aligned to the following QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Capstone Experience is designed as an integrated learning experience, where you can combine in-class interaction and teamwork with online learning content. Choose how you want to learn, according to your learning style and personal preference.
• Learn through interaction. Learn about the content and about yourself by interacting with others in professional contexts, skills-development workshops and work-in-progress meetings
• Learn online. Choose the learning content, the platform you want to learn from and when you want to learn. Online you’ll find purpose-designed Infographics, Podcasts, Videos, Slides and Transcripts.
• Learn from others. Don’t miss presentations from industry experts, past graduates, researchers and more. Benefit from the guidance of your Lecturer, your Discipline Lead and your tutor.
• Build on your generic capabilities. Apply critical thinking and problem solving, effective communication, social and ethical understanding and the ability to work both independently and collaboratively to disciplinary contexts.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
There are two pieces of assessment which align with the two modules of learning content. Both assessment pieces are formative and summative.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Career Strategy
As Capstone Experience concludes your degree, this assessment task provides a way forward, formulating a plan to help you achieve your ideal job. First, you research the future of your discipline, identifying industry trends and opportunities for employment. Second, you conduct an audit, reflecting on your professional capabilities and skills, identifying your strengths and areas for improvement. Based on this, you develop a strategy of how you will get your dream job. You curate a portfolio of your work from throughout your degree and develop three recommendations of what you can do this semester to help facilitate your strategy.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Client Plan
Working in teams, you research and prepare a discipline-based plan in response to a brief from a real world client. Evidence of research, planning, strategy development, tactics and teamwork will be required and justification which draws upon disciplinary theories essential.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.2), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements.
Costs
No additional costs.
Resources
Resources for the unit include:
- Online resources – videos, infographics, podcasts, slide decks developed for this unit and available on Canvas
- Supporting texts
Resource Materials
Reference book(s)
Aaker, D. and Moorman, C. (2018) Strategic Market Management (11th edition), Wiley, NY.
Belch, M., Belch, G., Kerr, G., Powell, P. and Waller, D. (2020) Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill, Australia.
For marketing, any current Strategic Marketing textbook would be helpful. Please consult the QUT Library.
Smith, R. (2017). Strategic planning for public relations: Fifth edition (Vol. 1, pp. 1–540). Taylor and Francis, https://doi.org/10.4324/9781315270876
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Career Strategy, Client Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Career Strategy, Client Plan
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Client Plan
TS (4.1): Self-Reflection and Accountability
Relates to: ULO1, ULO3, Career Strategy
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO4, Client Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS06 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS08 Bachelor of Business - International
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, ULO2 - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: Career Strategy - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3 - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Client Plan
Unit Outline: Semester 2 2024, Online
| Unit code: | AMB399 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 240 credit points of completed study |
| Assumed Knowledge: | This unit is a capstone unit, intended to be undertaken near the end of the course or major. |
| Anti-requisite: | AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 |
Overview
Getting from the Capstone unit to a career in advertising, marketing, public relations or international business generally involves an interview where three questions are most often asked: Who are you? What can you do? and How well do you work with others? Your Capstone Experience seeks to help you answer those questions and be job-ready and discipline smart. By bringing all your previous learning and discipline theories to an industry-based team brief, the Capstone Experience prepares you for the transition to industry practice, building your professional identity and providing evidence for those important interview questions.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand disciplinary changes and opportunities, your university learnings and personal values to enact a strategy that aligns your career competencies with industry employability. HO (2.2), TS (4.1)Relates to: UG Business Capabilities: TS (4.1)
- Apply research and disciplinary theory, think critically and creatively, to develop a strategic and practical response to a real client problem. HO (2.2), PC (3.1)
- Describe and reflect on responsibility and accountability, integrating governance, diversity, personal values and ethical and legal implications into professional advertising, marketing, public relations or international business practice. TS (4.1), SE (5.1)
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance. TS (4.2)Relates to: UG Business Capabilities: TS (4.2)
Content
There are two modules of content in your Capstone Experience. The first, Career Experience, focuses on the optimisation and application of your disciplinary learning and professional skills. Using interactive and industry workshops and online learning content, you explore your discipline, future jobs, desirable workplace competencies and how to develop important and employable professional skills for your future career.
The discipline-based second module, Client Experience, is about the experience of working effectively in a campaigns team. Learn from industry experts, from each other and from experience, how to apply your disciplinary theory, knowledge and problem solving skills to collaborate, strategise, resolve conflict and craft a persuasive solution to a client problem.
QUT Business Capabilities (undergraduate)
The content and assessment in this unit are aligned to the following QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Capstone Experience is designed as an integrated learning experience, where you can combine in-class interaction and teamwork with online learning content. Choose how you want to learn, according to your learning style and personal preference.
• Learn through interaction. Learn about the content and about yourself by interacting with others in professional contexts, skills-development workshops and work-in-progress meetings
• Learn online. Choose the learning content, the platform you want to learn from and when you want to learn. Online you’ll find purpose-designed Infographics, Podcasts, Videos, Slides and Transcripts.
• Learn from others. Don’t miss presentations from industry experts, past graduates, researchers and more. Benefit from the guidance of your Lecturer, your Discipline Lead and your tutor.
• Build on your generic capabilities. Apply critical thinking and problem solving, effective communication, social and ethical understanding and the ability to work both independently and collaboratively to disciplinary contexts.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
There are two pieces of assessment which align with the two modules of learning content. Both assessment pieces are formative and summative.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Career Strategy
As Capstone Experience concludes your degree, this assessment task provides a way forward, formulating a plan to help you achieve your ideal job. First, you research the future of your discipline, identifying industry trends and opportunities for employment. Second, you conduct an audit, reflecting on your professional capabilities and skills, identifying your strengths and areas for improvement. Based on this, you develop a strategy of how you will get your dream job. You curate a portfolio of your work from throughout your degree and develop three recommendations of what you can do this semester to help facilitate your strategy.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Client Plan
Working in teams, you research and prepare a discipline-based plan in response to a brief from a real world client. Evidence of research, planning, strategy development, tactics and teamwork will be required and justification which draws upon disciplinary theories essential.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.2), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements.
Costs
No additional costs.
Resources
Resources for the unit include:
- Online resources – videos, infographics, podcasts, slide decks developed for this unit and available on Canvas
- Supporting texts
Resource Materials
Reference book(s)
Aaker, D. and Moorman, C. (2018) Strategic Market Management (11th edition), Wiley, NY.
Belch, M., Belch, G., Kerr, G., Powell, P. and Waller, D. (2020) Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill, Australia.
For marketing, any current Strategic Marketing textbook would be helpful. Please consult the QUT Library.
Smith, R. (2017). Strategic planning for public relations: Fifth edition (Vol. 1, pp. 1–540). Taylor and Francis, https://doi.org/10.4324/9781315270876
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Career Strategy, Client Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Career Strategy, Client Plan
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Client Plan
TS (4.1): Self-Reflection and Accountability
Relates to: ULO1, ULO3, Career Strategy
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO4, Client Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS06 Bachelor of Business
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
BS08 Bachelor of Business - International
- Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO1, ULO2, Career Strategy, Client Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Career Strategy, Client Plan - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO1, ULO3, Career Strategy - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO4, Client Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Client Plan
KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, ULO2 - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: Career Strategy - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3 - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Client Plan