AMB374 Global Public Relations Cases
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB374 |
|---|---|
| Prerequisite(s): | (AMB163 or AMB263) and (AMB164 or AMB264) |
| Equivalent(s): | AMX374 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMB374 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | (AMB163 or AMB263) and (AMB164 or AMB264) |
| Equivalent: | AMX374 |
| Coordinator: | Bree Hurst | bree.hurst@qut.edu.au |
Overview
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Integrate and apply knowledge of public relations theory and practice in national and/or international business contextsRelates to: UG Business Capabilities: KS (1.1)
- Analyse case information to define public relations problems and evaluate organisational decision-makingRelates to: UG Business Capabilities: HO (2.1)
- Propose and evaluate alternate solutions, incorporating relevant socially responsible considerations
- Demonstrate written communication skills to professional standardsRelates to: UG Business Capabilities: PC (3.1)
Content
Drawing on case studies, this unit teaches you about making effective and well-considered decisions in the context of public relations. This includes content relating to:
- Identifying public relations problems in national and international business contexts
- Determining appropriate decision-making criteria
- Evaluating organisational solutions, and proposing alternatives
- Specialised areas of practice in public relations including brand and reputation, crisis communication, investor and financial relations, community consultation, and government relations
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Case studies drawn from different contexts will be used to encourage you to develop critical thinking skills in the evaluation of culturally-appropriate solutions to public relations problems. By appraising public relations cases, you will develop your own decision-making processes through a combination of decision-making frameworks taught in-class and exposure to modelled approaches in public relations case studies. Assignments in this unit are individually assessed.
This unit uses a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, (e.g. comments on criteria sheets)
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Feedback is integrated into assessment. Assessment 1 is designed to support student performance in the final assignment. Verbal feedback will be provided in tutorial and lectures and written feedback will be provided on all assignments that are submitted. Where required or requested, specific feedback will be provided to students in tailored mediums.
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Critique (written)
Students will examine a nominated case study to define the public relations problem and consider the key facts, factors and context relevant to decision-making in a written critique. The assessment aims to build an understanding of organisational and business contexts for communication decision-making.
Formative or Summative: Formative and Summative
AOL Goals: KS (1.1), HO (2.1), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Report
Students will work individually on a real-world case study to define the organisation's public relations problem or opportunity, outline key decision-making elements with a focus on ethical and intercultural factors, and suggest alternate solutions based on supporting evidence from theory, academic and credible industry sources of relevance to public relations. This assessment builds on learning from assessment item one.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Global Public Relations Case Studies and unit readings are available via QUT Readings.
Other
Additional resources can be found at the unit's Canvas site. Relevant journals include the Journal of Applied Communication Research, Asia Pacific Public Relations Journal, Journal of Business Ethics, Journal of Communication, Communication Research, Journal of Public Affairs, Journal of Public Relations Research, Journal of Communication Management, Management Communication Quarterly, Public Relations Review
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Critique (written), Report
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1, Critique (written), Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Critique (written), Report
SE (5.2): Global Social Responsibility
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Demonstrate and apply knowledge and skills, including experiential learning, for effective intercultural communication and behaviour within culturally diverse business environments.
Relates to: Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Critique (written), Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Critique (written), Report - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, ULO3, Critique (written), Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Critique (written), Report
Unit Outline: Semester 1 2024, Online
| Unit code: | AMB374 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | (AMB163 or AMB263) and (AMB164 or AMB264) |
| Equivalent: | AMX374 |
Overview
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Integrate and apply knowledge of public relations theory and practice in national and/or international business contextsRelates to: UG Business Capabilities: KS (1.1)
- Analyse case information to define public relations problems and evaluate organisational decision-makingRelates to: UG Business Capabilities: HO (2.1)
- Propose and evaluate alternate solutions, incorporating relevant socially responsible considerations
- Demonstrate written communication skills to professional standardsRelates to: UG Business Capabilities: PC (3.1)
Content
Drawing on case studies, this unit teaches you about making effective and well-considered decisions in the context of public relations. This includes content relating to:
- Identifying public relations problems in national and international business contexts
- Determining appropriate decision-making criteria
- Evaluating organisational solutions, and proposing alternatives
- Specialised areas of practice in public relations including brand and reputation, crisis communication, investor and financial relations, community consultation, and government relations
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Case studies drawn from different contexts will be used to encourage you to develop critical thinking skills in the evaluation of culturally-appropriate solutions to public relations problems. By appraising public relations cases, you will develop your own decision-making processes through a combination of decision-making frameworks taught in-class and exposure to modelled approaches in public relations case studies. Assignments in this unit are individually assessed.
This unit uses a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, (e.g. comments on criteria sheets)
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Feedback is integrated into assessment. Assessment 1 is designed to support student performance in the final assignment. Verbal feedback will be provided in tutorial and lectures and written feedback will be provided on all assignments that are submitted. Where required or requested, specific feedback will be provided to students in tailored mediums.
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Critique (written)
Students will examine a nominated case study to define the public relations problem and consider the key facts, factors and context relevant to decision-making in a written critique. The assessment aims to build an understanding of organisational and business contexts for communication decision-making.
Formative or Summative: Formative and Summative
AOL Goals: KS (1.1), HO (2.1), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Report
Students will work individually on a real-world case study to define the organisation's public relations problem or opportunity, outline key decision-making elements with a focus on ethical and intercultural factors, and suggest alternate solutions based on supporting evidence from theory, academic and credible industry sources of relevance to public relations. This assessment builds on learning from assessment item one.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Global Public Relations Case Studies and unit readings are available via QUT Readings.
Other
Additional resources can be found at the unit's Canvas site. Relevant journals include the Journal of Applied Communication Research, Asia Pacific Public Relations Journal, Journal of Business Ethics, Journal of Communication, Communication Research, Journal of Public Affairs, Journal of Public Relations Research, Journal of Communication Management, Management Communication Quarterly, Public Relations Review
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Critique (written), Report
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1, Critique (written), Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Critique (written), Report
SE (5.2): Global Social Responsibility
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Critique (written), Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Demonstrate and apply knowledge and skills, including experiential learning, for effective intercultural communication and behaviour within culturally diverse business environments.
Relates to: Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Critique (written), Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Critique (written), Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Critique (written), Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Critique (written), Report - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO2, ULO3, Critique (written), Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Critique (written), Report