AMB277 Stakeholders and Community Engagement: Local and Global Perspectives
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB277 |
|---|---|
| Prerequisite(s): | 48 credit points of completed study |
| Antirequisite(s): | AMB294 |
| Equivalent(s): | AMB374 or AMX374 AMB374 or AMX374 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,204 |
| International unit fee | $4,512 |
Unit Outline: Semester 1 2025, Gardens Point, Internal
| Unit code: | AMB277 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of prior study |
| Equivalent: | AMB374, AMX374 |
| Coordinator: | Kim Johnston | kim.johnston@qut.edu.au |
Overview
This unit introduces students to stakeholder and community engagement, a key practice area of public relations. Students will explore the theoretical foundations of stakeholder and community engagement at a local and global level to understand and formulate contemporary communication and relationship strategies, to inform planning, and implementation. Students will develop the skills and knowledge needed to help organisations identify stakeholder and community expectations, develop and implement appropriate engagement programs, and evaluate engagement strategies within a framework of ethical practice.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply research tools to identify, analyse, and map stakeholders. [1.2]Relates to: UG Business Capabilities: KS (1.2)
- Evaluate stakeholder and community engagement theories and practices for relevance to a range of contexts. [1.1, 2.1]Relates to: UG Business Capabilities: HO (2.1)
- Demonstrate critical links between stakeholder profiles and communication engagement outcomes. [2.2]Relates to: UG Business Capabilities: HO (2.2)
- Apply ethical, social, and intercultural perspectives to communication engagement practice. [5.2]Relates to: UG Business Capabilities: SE (5.2)
- Communicate effectively to different audiences using a range of genres. [3.1, 3.2]Relates to: UG Business Capabilities: PC (3.1)
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance. [4.2]
Content
The content of this unit will be delivered across three content modules. Module 1 contextualises stakeholders within contemporary social, community, and organisational engagement settings. Module 2 operationalises the concept of engagement – what it is, what it means, and how to measure engagement. Module 3 operationalises engagement for planning in local and global organisational settings and relevant communication tools for stakeholder and community engagement.
QUT Business Capabilities (Undergraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Student learning is supported through a blended approach. Key readings and delivered content provide the theoretical foundations of stakeholder and community engagement. Students are encouraged to explore and discuss contemporary examples of stakeholder engagement during classes. Application of key concepts will be fostered in tutorials where assessment items will be scaffolded through creative and critical thinking activities. Professional practice will be modelled through the integration of contemporary real world examples.
This unit uses a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material, as well as to check citations and determine possible instances of plagiarism.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, summary feedback or personal consultation
- Formal: in writing – such as alignment to criteria sheets or written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Assessment in this unit may comprise a verification of assessment process.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Stakeholder profiling and analysis
Students will be allocated a focal engagement topic and assigned to a group. Using a range of research tools, groups will identify, profile, and analyse relevant stakeholder and community groups. Your group will then deliver a presentation reporting on this analysis. Please refer to the unit assessment information for more details.
The assessment involves group and individual components.
Students must submit a presentation in which they are clearly visible.
Formative or Summative: Formative and Summative
UG Business Capabilities (AoL goals): KS(1.2), HO(2.1), PC(3.1, 3.2), TS(4.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Engagement Plan
Students will formulate a stakeholder engagement plan based on an assigned topic. Students must use associated theory-based justification that responds to the stakeholder engagement problem. Please refer to the unit assessment information for more details.
Formative or Summative: Summative
UG Business Capabilities (AoL goals): KS(1.1), HO(2.2), PC(3.1), SE(5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Relevant, current readings available via QUT Readings will support student learning in this unit.
Resource Materials
Other
Resource materials include current readings from texts, handbooks, and empirical journals. In addition, a range of industry-based literature will be identified to supplement student knowledge.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Stakeholder profiling and analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Engagement Plan
KS (1.1): Discipline Knowledge
Relates to: Engagement Plan
KS (1.2): Technical and Technological Skills
Relates to: ULO1, Stakeholder profiling and analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO5, Stakeholder profiling and analysis, Engagement Plan
PC (3.2): Professional Communication (Oral)
Relates to: Stakeholder profiling and analysis
SE (5.2): Global Social Responsibility
Relates to: ULO4, Engagement Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO4, Stakeholder profiling and analysis - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO5, Engagement Plan - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO1, ULO2, ULO3, Stakeholder profiling and analysis, Engagement Plan - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO2, ULO4 - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO5, Engagement Plan
Unit Outline: Semester 1 2025, Online
| Unit code: | AMB277 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of prior study |
| Equivalent: | AMB374, AMX374 |
Overview
This unit introduces students to stakeholder and community engagement, a key practice area of public relations. Students will explore the theoretical foundations of stakeholder and community engagement at a local and global level to understand and formulate contemporary communication and relationship strategies, to inform planning, and implementation. Students will develop the skills and knowledge needed to help organisations identify stakeholder and community expectations, develop and implement appropriate engagement programs, and evaluate engagement strategies within a framework of ethical practice.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply research tools to identify, analyse, and map stakeholders. [1.2]Relates to: UG Business Capabilities: KS (1.2)
- Evaluate stakeholder and community engagement theories and practices for relevance to a range of contexts. [1.1, 2.1]Relates to: UG Business Capabilities: HO (2.1)
- Demonstrate critical links between stakeholder profiles and communication engagement outcomes. [2.2]Relates to: UG Business Capabilities: HO (2.2)
- Apply ethical, social, and intercultural perspectives to communication engagement practice. [5.2]Relates to: UG Business Capabilities: SE (5.2)
- Communicate effectively to different audiences using a range of genres. [3.1, 3.2]Relates to: UG Business Capabilities: PC (3.1)
- Work effectively and collaboratively as a team member, evaluating how roles, processes and personal contribution determine team performance. [4.2]
Content
The content of this unit will be delivered across three content modules. Module 1 contextualises stakeholders within contemporary social, community, and organisational engagement settings. Module 2 operationalises the concept of engagement – what it is, what it means, and how to measure engagement. Module 3 operationalises engagement for planning in local and global organisational settings and relevant communication tools for stakeholder and community engagement.
QUT Business Capabilities (Undergraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
Student learning is supported through a blended approach. Key readings and delivered content provide the theoretical foundations of stakeholder and community engagement. Students are encouraged to explore and discuss contemporary examples of stakeholder engagement during classes. Application of key concepts will be fostered in tutorials where assessment items will be scaffolded through creative and critical thinking activities. Professional practice will be modelled through the integration of contemporary real world examples.
This unit uses a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material, as well as to check citations and determine possible instances of plagiarism.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, summary feedback or personal consultation
- Formal: in writing – such as alignment to criteria sheets or written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Assessment in this unit may comprise a verification of assessment process.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Stakeholder profiling and analysis
Students will be allocated a focal engagement topic and assigned to a group. Using a range of research tools, groups will identify, profile, and analyse relevant stakeholder and community groups. Your group will then deliver a presentation reporting on this analysis. Please refer to the unit assessment information for more details.
The assessment involves group and individual components.
Students must submit a presentation in which they are clearly visible.
Formative or Summative: Formative and Summative
UG Business Capabilities (AoL goals): KS(1.2), HO(2.1), PC(3.1, 3.2), TS(4.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Engagement Plan
Students will formulate a stakeholder engagement plan based on an assigned topic. Students must use associated theory-based justification that responds to the stakeholder engagement problem. Please refer to the unit assessment information for more details.
Formative or Summative: Summative
UG Business Capabilities (AoL goals): KS(1.1), HO(2.2), PC(3.1), SE(5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Relevant, current readings available via QUT Readings will support student learning in this unit.
Resource Materials
Other
Resource materials include current readings from texts, handbooks, and empirical journals. In addition, a range of industry-based literature will be identified to supplement student knowledge.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Stakeholder profiling and analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Engagement Plan
KS (1.1): Discipline Knowledge
Relates to: Engagement Plan
KS (1.2): Technical and Technological Skills
Relates to: ULO1, Stakeholder profiling and analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO5, Stakeholder profiling and analysis, Engagement Plan
PC (3.2): Professional Communication (Oral)
Relates to: Stakeholder profiling and analysis
SE (5.2): Global Social Responsibility
Relates to: ULO4, Engagement Plan
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO4, Stakeholder profiling and analysis - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO5, Engagement Plan - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO1, ULO2, ULO3, Stakeholder profiling and analysis, Engagement Plan - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO2, ULO4 - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO5, Engagement Plan