AMB207 Entertainment Marketing in a Digital World
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB207 |
|---|---|
| Prerequisite(s): | 48 credit points of completed studies |
| Equivalent(s): | AMX207 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,204 |
| International unit fee | $4,512 |
Unit Outline: Semester 1 2025, Gardens Point, Internal
| Unit code: | AMB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies. |
| Equivalent: | AMX207 |
| Coordinator: | Edwina Luck | e.luck@qut.edu.au |
Overview
As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and apply the concepts, knowledge, processes and frameworks specific to entertainment marketing
- Analyse entertainment markets and apply strategies to present to audiences in a practical and engaging way
- Critique and investigate entertainment marketing concepts and construct recommendations for business or clientsRelates to: UG Business Capabilities: HO (2.2)
- Justify, propose and effectively communicate in multiple formats in a professional manner
Content
Entertainment Marketing considers marketing theories and concepts in a specific context. Content to be explored in the unit includes but is not limited to:
- Understanding the entertainment industry
- Marketing principles and practices
- Marketing research, segmentation and targeting
- IMC tools
- The marketing function in areas of the entertainment industry including:
- Film, television, publishing, music
- Professional sports
- The performing arts
- Museums and galleries
- Theme parks
- Other entertainment such as retail spaces, fashion, gaming, toys
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The unit is designed to introduce students to the theoretical underpinnings and professional practice of marketing in the entertainment industry using a variety of resources via the AMB207 Canvas site and activities delivered through lectures and tutorials. Students will have opportunities to develop their knowledge and skills through participation in learning activities which encourage both independent and collaborative learning.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Content Creation
Students will create a 2,000 word blog post about an entertainment topic. You will need to design not only your blog post, but justify and design the use of any social media posts/photos (eg, Facebook, Instagram, Twitter, TikTok, SnapChat, LinkedIn or other). A range of topics will be found on Canvas.
Formative or Summative: Summative and Formative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.2), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Assessment: Client Case Analysis
As the entertainment industry has been hit hard with COVID-19, this assignment will see you develop potentially new ways to deliver entertainment. Within the context of one entertainment industry, you will analyse a client based on the 4 C framework. You will conduct an industry and entity profile, and then devise and solve at least two recommendations. The analysis will look at key industry and entity trends, profile and determine its value within the entertainment and larger economy, conduct an audience profile, conduct a SWOT and finally, solve and market opportunities for the future.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no assigned textbook for AMB207 Entertainment Marketing but there will be a range of textbooks available on course reserve.
Other Resources
A number of resources will be provided on the AMB207 Canvas site.
Risk Assessment Statement
Students enrolling in this unit are expected to consistently engage with online team discussions in class and contribute to the lecture topics.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Client Case Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Content Creation, Client Case Analysis
KS (1.1): Discipline Knowledge
Relates to: ULO1, Content Creation, Client Case Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO1, Content Creation, Client Case Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Content Creation, Client Case Analysis
SE (5.2): Global Social Responsibility
Relates to: Content Creation, Client Case Analysis
Unit Outline: Semester 1 2025, Online
| Unit code: | AMB207 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies. |
| Equivalent: | AMX207 |
Overview
As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and apply the concepts, knowledge, processes and frameworks specific to entertainment marketing
- Analyse entertainment markets and apply strategies to present to audiences in a practical and engaging way
- Critique and investigate entertainment marketing concepts and construct recommendations for business or clientsRelates to: UG Business Capabilities: HO (2.2)
- Justify, propose and effectively communicate in multiple formats in a professional manner
Content
Entertainment Marketing considers marketing theories and concepts in a specific context. Content to be explored in the unit includes but is not limited to:
- Understanding the entertainment industry
- Marketing principles and practices
- Marketing research, segmentation and targeting
- IMC tools
- The marketing function in areas of the entertainment industry including:
- Film, television, publishing, music
- Professional sports
- The performing arts
- Museums and galleries
- Theme parks
- Other entertainment such as retail spaces, fashion, gaming, toys
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The unit is designed to introduce students to the theoretical underpinnings and professional practice of marketing in the entertainment industry using a variety of resources via the AMB207 Canvas site and activities delivered through lectures and tutorials. Students will have opportunities to develop their knowledge and skills through participation in learning activities which encourage both independent and collaborative learning.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Content Creation
Students will create a 2,000 word blog post about an entertainment topic. You will need to design not only your blog post, but justify and design the use of any social media posts/photos (eg, Facebook, Instagram, Twitter, TikTok, SnapChat, LinkedIn or other). A range of topics will be found on Canvas.
Formative or Summative: Summative and Formative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.2), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Assessment: Client Case Analysis
As the entertainment industry has been hit hard with COVID-19, this assignment will see you develop potentially new ways to deliver entertainment. Within the context of one entertainment industry, you will analyse a client based on the 4 C framework. You will conduct an industry and entity profile, and then devise and solve at least two recommendations. The analysis will look at key industry and entity trends, profile and determine its value within the entertainment and larger economy, conduct an audience profile, conduct a SWOT and finally, solve and market opportunities for the future.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no assigned textbook for AMB207 Entertainment Marketing but there will be a range of textbooks available on course reserve.
Other Resources
A number of resources will be provided on the AMB207 Canvas site.
Risk Assessment Statement
Students enrolling in this unit are expected to consistently engage with online team discussions in class and contribute to the lecture topics.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Client Case Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, ULO4, Content Creation, Client Case Analysis
KS (1.1): Discipline Knowledge
Relates to: ULO1, Content Creation, Client Case Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO1, Content Creation, Client Case Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Content Creation, Client Case Analysis
SE (5.2): Global Social Responsibility
Relates to: Content Creation, Client Case Analysis