AMB191 Brand Storytelling
This unit will not be available for enrolment until 2027. Details including the unit outline and fee information will be available from October 2026.
| Unit code: | AMB191 |
|---|---|
| Antirequisite(s): | AMB164 or AMB223 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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The purpose of this unit is to develop brand storytelling skills. You will learn how compelling narratives can align with business objectives and enhance brand identity and equity across various platforms. It will explore how to leverage GenAI effectively to produce creative and strategic brand communications across different genres and formats. It will equip you with the skills required to communicate with diverse audiences on behalf of organisations effectively and strategically.
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