CCN201 The Digital Creative Economy and the Future of Work
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCN201 |
|---|---|
| Equivalent(s): | CCQ201 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $2,976 |
| International unit fee | $4,044 |
Unit Outline: Flexible Period - 04A 2024, Kelvin Grove, Internal (Start Date: 26 Feb 2024)
| Unit code: | CCN201 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CCQ201 |
| Coordinator: | Brendan Keogh | brendan.keogh@qut.edu.au |
Overview
This unit explores how changes in the broader digital creative economy impact on media and communication industries and the working lives of communication professionals. To develop effective communication strategies and pursue work opportunities, communication professionals need to have an understanding of how the new digital creative economy operates, emerging trends in the digital economy, and how to thrive in this environment as a digital communication professional. As such, the unit provides an advanced and critical understanding of the evolution of the broader digital creative economy, how it disrupts the communication and media industries, and the specific implications for the future of digital communication professionals.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically analyse the future of work within the digital creative economy and the impacts on communication professionals.
- Critically evaluate current media and communication research about the changing digital creative economy and its impacts on global media and communication.
- Use information literacy skills to write a research case study.
- Create a career plan for a communication professional.
Content
This unit will explore topics such as:
- What is the digital creative economy?
- Digital Disruption and the global Media and Communication Industries
- Creative Industries
- Employment trends and the future of work in the digital creative economy
- Skills and capabilities required by communication professionals working in the digital creative economy
- Conditions of work and labour including the Gig economy
- Public policy issues in the digital creative economy
- The impact of cryptocurrencies and blockchain technologies on communication
- Writing industry focused reports
- Risk and trust in the digital creative industries.
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face and may include intensive delivery. Face-to-face learning activities may include lectures and tutorials supported by additional online activities and materials. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online activities independently, prior to attending the face-to-face classes conducted in collaborative learning spaces. Indicative learning experiences in this unit may include:
- participating in class/online tutorial discussions
- attending lectures
- viewing mini-lecture videos
- listening to podcasts
- viewing TED Talks on the future of work
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
- giving and receiving peer feedback
- applying scholarship and research to understand changes in the media and communication industries
- writing a research case study.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via pre-workshop and/or in workshop quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback in online or face-to-face class discussions, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks via Turnitin or the Canvas Assignment tool, in addition to the grade on the Criterion Reference Assessment sheet.
- Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two assessment items during this unit: a research case study and a career plan. These assessment items will assess your ability to undertake independent research, critically analyse the impacts of the digital creative economy on the media and communication industries (especially in terms of the future of work and employment) and to write a career plan that considers the knowledge, skills, capabilities and strategies you will need to develop to thrive in the digital creative economy.
Opportunities to complete formative activities, which mirror the assessment tasks, will be available online or in workshops to help you to gauge your progress. Opportunities for teaching team and peer feedback will be integrated into the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
You will undertake research and produce a case study that considers the specific impacts of the digital creative economy on a sector of the global media and communication industries.
This is an assignment for the purposes of an extension.
Assessment: Career Plan
Drawing on material introduced in this unit about the future of work you are required to create a five-year career plan, where you will identify the types of roles you will peruse, the knowledge, skills and capabilities needed for these roles and the strategies you will use to assist you to be able to constantly learn, adapt and respond to industry disruption. You will justify this plan through reference to scholarship and research introduced in this unit.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
- Cite|Write
- Unit Canvas site.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
There are no out of the ordinary risks associated with this unit.
Unit Outline: Flexible Period - 08A 2024, Kelvin Grove, Internal (Start Date: 22 Jul 2024)
| Unit code: | CCN201 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CCQ201 |
| Coordinator: | Brendan Keogh | brendan.keogh@qut.edu.au |
Overview
This unit explores how digital transformation impacts on media and communication industries and the working lives of communication professionals. To develop effective communication strategies and pursue work opportunities, communication professionals need to have an understanding of emerging trends in media industries, and how to thrive in this environment as a digital communication professional. As such, the unit provides an advanced and critical understanding of digital transformation, how it disrupts the communication and media industries, and the specific implications for the future of digital communication professionals.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically analyse the digital transformation of media industries.
- Critically evaluate current media and communication research about the changing media industries.
- Reflect on skills and capabilities required by communication professionals working in the media industries, including intercultural communication skills.
- Produce a report appropriate for a specific industry audience.
Content
This unit will explore the following topics:
- What is the digital transformation?
- Digital Disruption and the global Media and Communication Industries
- Employment trends and the future of work in media industries
- Skills and capabilities required by communication professionals working in media industries, including intercultural communication in the workplace
- The role of automation
- Critical labour issues including inclusion and equity
- Public policy issues in media industries
- Writing industry focused reports
- Issues of environment and sustainability in media industries production
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this unit you will complete two assessment tasks:
1. Case Study - This task draws on key understandings about the digital transformation and disruption of media industries and applies them to a specific real world example.
2. Industry Report - This task draws on theoretical ideas, technological transformations, and government policy to prepare an industry report that considers the future of work in a specific media industry by considering issues such as policies, inclusion and equity, automation, and sustainability.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
You will undertake research and produce a case study that considers the specific impacts of digital transformation on a sector of the global media and communication industries.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Industry Report
You will write an industry report on the future of work in a specific a media and communication industries sector, taking into account emerging risks, new opportunities, and the knowledge, skills and capabilities communication professionals will need to manage the challenges this sector faces in the future. Considered factors may include public policy, inclusion and equity, sustainability, automation, changing ways of working, and training opportunities.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC87 Graduate Diploma in Digital Communication
- Critique scholarly research in specialised and contemporary digital communication areas.
Relates to: ULO2, Case Study - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO3, Industry Report - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO1, ULO3, Case Study, Industry Report - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO4, Industry Report
KC88 Master of Digital Communication
- Critique and engage in scholarly research in specialised and contemporary digital communication areas.
Relates to: ULO2, Case Study - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO3, Industry Report - Evaluate critical issues in media and communication industries.
Relates to: ULO1, ULO3, Case Study, Industry Report - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO4, Industry Report