CCN310 Digital Communication Capstone
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCN310 |
|---|---|
| Prerequisite(s): | Completion of 72 credit points of CCN- or CCQ- coded units including CCN207 or CCQ207 or CCN203 or CCQ203 |
| Equivalent(s): | CCQ310-2, CCN301, CCQ301-2 |
| Assumed Knowledge: | It is assumed that you understand and can apply the advanced knowledge of digital communication, the research methods and the research project design principles developed across this course in this capstone project unit. |
| Credit points: | 24 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $6,432 |
| International unit fee | $8,904 |
Unit Outline: Flexible Period - 05A 2025, Kelvin Grove, Internal (Start Date: 24 Feb 2025)
| Unit code: | CCN310 |
|---|---|
| Credit points: | 24 |
| Pre-requisite: | Completion of 72 credit points of CCN- or CCQ- coded units including CCN207 or CCQ207 or CCN203 or CCQ203 |
| Equivalent: | CCQ310-2 or CCN301 or CCQ301-2 |
| Assumed Knowledge: | It is assumed that you understand and can apply the advanced knowledge of digital communication, the research methods and the research project design principles developed across this course in this capstone project unit. |
| Coordinator: | Michael Dezuanni | m.dezuanni@qut.edu.au |
Overview
This is a capstone unit that integrates digital communication theory, advanced methods, principles and skills in the context of responding to real-world digital communication industry needs. Undertaking research and synthesising findings in professional communication documents is a requirement of communication and media industry professionals. The unit will cover industry standard professional communication genres, culturally appropriate communication and public-facing communication strategies. A variety of industry connections will be facilitated to build employability readiness.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply research methods to address industry-related issues.
- Analyse data using industry standard tools and platforms to address industry-related issues.
- Synthesise project findings to develop recommendations and produce industry standard written documents.
- Design culturally appropriate communication artefacts to engage a variety of audiences.
Content
This unit brings together all of the research methods, data analysis skills and advanced knowledge covered in this course. In particular, this unit will cover:
- Writing industry standard professional communication genres
- Designing communication to engage a variety of audiences, including the public
- Communicating in culturally appropriate ways
- Synthesising research findings
- Employability skills
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
This unit primarily adopts a self-directed learning approach, where you are expected to execute research and synthesise findings. A cohort-based learning approach to research supervision will be undertaken, where you will meet regularly with tutors and share your project progress and challenges, receive peer and tutor feedback and be supported in the development of key capabilities required to successfully conduct your research.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete three tasks:
1. Industry Interim Report - This task applies advanced research knowledge and skills to the scoping of a response to an industry problem.
2. Digital Poster Presentation - This task draws on communication strategies to share key findings of research with public audiences.
3. Final Industry Report - This task requires the synthesis of knowledge and skills from across the course to produce a detailed response to an industry problem.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Industry Interim Report
You will produce an interim report that addresses an industry problem that requires the use of media and communications approaches to research. This will be an initial report contributing to a final report completed for Assessment 3. The report should detail the problem/s question being addressed or the opportunity being pursued, a brief literature review of scholarly and industry publications relevant to the problem, the approach the report will take, successes, challenges, risks, and a forecast of the project schedule and next steps.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Digital Poster Presentation
You will prepare a digital poster for an industry and academic audience and this will be shared at a student conference held in the second half of the semester. The poster will include written and visual elements, including a two minute video overview of the project. The poster should be designed to engage the audience. During the conference you will need to be available to share your poster with interested conference delegates (peers, your supervisor, researchers and industry guests).
Assessment: Final Industry Report
Building on the interim report, you will write your final report for industry. This comprehensive written document will include all the necessary elements of a professional deliverable such as, presentation of data, analysis and recommendations.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC88 Master of Digital Communication
- Independently propose innovative, data-driven solutions to contemporary communication issues
Relates to: ULO1, Industry Interim Report, Final Industry Report - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: ULO2, Industry Interim Report - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Final Industry Report - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO4, Digital Poster Presentation
Unit Outline: Flexible Period - 10A 2025, Kelvin Grove, Internal (Start Date: 21 Jul 2025)
| Unit code: | CCN310 |
|---|---|
| Credit points: | 24 |
| Pre-requisite: | Completion of 72 credit points of CCN- or CCQ- coded units including CCN207 or CCQ207 or CCN203 or CCQ203 |
| Equivalent: | CCQ310-2 or CCN301 or CCQ301-2 |
| Assumed Knowledge: | It is assumed that you understand and can apply the advanced knowledge of digital communication, the research methods and the research project design principles developed across this course in this capstone project unit. |
| Coordinator: | Michael Dezuanni | m.dezuanni@qut.edu.au |
Overview
This is a capstone unit that integrates digital communication theory, advanced methods, principles and skills in the context of responding to real-world digital communication industry needs. Undertaking research and synthesising findings in professional communication documents is a requirement of communication and media industry professionals. The unit will cover industry standard professional communication genres, culturally appropriate communication and public-facing communication strategies. A variety of industry connections will be facilitated to build employability readiness.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply research methods to address industry-related issues.
- Analyse data using industry standard tools and platforms to address industry-related issues.
- Synthesise project findings to develop recommendations and produce industry standard written documents.
- Design culturally appropriate communication artefacts to engage a variety of audiences.
Content
This unit brings together all of the research methods, data analysis skills and advanced knowledge covered in this course. In particular, this unit will cover:
- Writing industry standard professional communication genres
- Designing communication to engage a variety of audiences, including the public
- Communicating in culturally appropriate ways
- Synthesising research findings
- Employability skills
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
This unit primarily adopts a self-directed learning approach, where you are expected to execute research and synthesise findings. A cohort-based learning approach to research supervision will be undertaken, where you will meet regularly with tutors and share your project progress and challenges, receive peer and tutor feedback and be supported in the development of key capabilities required to successfully conduct your research.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete three tasks:
1. Industry Interim Report - This task applies advanced research knowledge and skills to the scoping of a response to an industry problem.
2. Digital Poster Presentation - This task draws on communication strategies to share key findings of research with public audiences.
3. Final Industry Report - This task requires the synthesis of knowledge and skills from across the course to produce a detailed response to an industry problem.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Industry Interim Report
You will produce an interim report that addresses an industry problem that requires the use of media and communications approaches to research. This will be an initial report contributing to a final report completed for Assessment 3. The report should detail the problem/s question being addressed or the opportunity being pursued, a brief literature review of scholarly and industry publications relevant to the problem, the approach the report will take, successes, challenges, risks, and a forecast of the project schedule and next steps.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Digital Poster Presentation
You will prepare a digital poster for an industry and academic audience and this will be shared at a student conference held in the second half of the semester. The poster will include written and visual elements, including a two minute video overview of the project. The poster should be designed to engage the audience. During the conference you will need to be available to share your poster with interested conference delegates (peers, your supervisor, researchers and industry guests).
Assessment: Final Industry Report
Building on the interim report, you will write your final report for industry. This comprehensive written document will include all the necessary elements of a professional deliverable such as, presentation of data, analysis and recommendations.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC88 Master of Digital Communication
- Independently propose innovative, data-driven solutions to contemporary communication issues
Relates to: ULO1, Industry Interim Report, Final Industry Report - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: ULO2, Industry Interim Report - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Final Industry Report - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO4, Digital Poster Presentation