EED004 Test, Prototype and Validate
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | EED004 |
|---|---|
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: College 2 2024, Kelvin Grove, Internal
| Unit code: | EED004 |
|---|---|
| Credit points: | 12 |
| Coordinator: | Diego Andres Camelo Herrera | d.cameloherrera@qut.edu.au |
Overview
Will people buy what you’re selling? This unit will allow you to develop the skill and ability to test and validate whether there is actually a need for your business idea. You will learn a number of approaches and methodologies that can be used to determine whether your idea is worth developing into a fully-fledged start-up.
You will be trained and given the opportunity to test a range of your assumptions, gather data and evidence from potential customers, to experiment with prototypes, and develop a minimum viable product. On completion this unit you will have developed a set of skills and knowledge of techniques that will allow you to determine the viability and potential of taking an idea into a business opportunity.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate knowledge and effective use of of validation techniques to test assumptions and/or hypotheses relating to a proposed new venture or initiative
- Demonstrate the capacity to critically evaluate and validate the value proposition, market opportunity and social benefit of a new venture idea
- Demonstrate the ability to revise your design concepts based on feedback and testing to optimise and improve usability, desirability and feasibility of your final design solution
- Demonstrate the ability to clearly articulate the validity and value of a proposed solution to an intended audience using digital and other communication mechanisms
- Use teamwork knowledge and skills in working with peers to communicate new value ideas to entrepreneurship peers and eco-system stakeholders
Content
Principles, Processes & Validation - adding fuel to your tank
- Key validation methodologies
- Secondary to primary research
- Collecting, analysing and actioning customer feedback
Developing Insights
- empathy mapping
- customer journey maps
Features & user flows
- Design & sketching
Building & Testing Prototypes
- Wireframes and prototyping
- Usability testing - Experimentation - MVP development
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class12
Assessment
Overview
The assessment you undertake in this unit will allow you demonstrate the ability to validate a potential entrepreneurial venture using a range of tools and techniques considered to be essential components of the entrepreneurial toolkit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Value Proposition Canvas
Is there a problem worth solving? Using the Value Proposition Canvas as a framework you are required to submit a video pitch identifying the pains, gains or tasks to be done that you proposed venture / initiative looks to address. You will be required to explicitly outline the broader social and ethical considerations you made during the process.
This is an assignment for the purposes of an extension.
Assessment: Validation Strategy
You are required to present and justify the approach you will take to validate the new venture idea or proposed initiative. You will communicate this visually in poster format along with a written synopsis of your approach.
This is an assignment for the purposes of an extension.
Assessment: Validation Activity Report
You will be required to document and critique the validation process undertaken by your group. You should explain the results found, being clear on the implications of your findings about the nature of the entrepreneurial opportunity moving forward and how the nature of your proposed offering changed as a result of the validation process. You should include a reflection on the efficacy of the approach that was undertaken in its ability to account for the social and ethical considerations reflected in the context and the nature of the new venture's approach to addressing the issue.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.EE18 Diploma in Entrepreneurship
- Demonstrate and apply an integrated knowledge of entrepreneurial approaches, practices and technologies to effectively identify and develop new entrepreneurial opportunities, establish new ventures or intrapreneurial initiatives.
Relates to: ULO1, Validation Strategy, Validation Activity Report - Explore and critically evaluate the potential value of entrepreneurial opportunities through the capture, analysis and critical evaluation of data and practical insight.
Relates to: ULO1, ULO2, Value Proposition Canvas, Validation Strategy, Validation Activity Report - Use information literacy skills to communicate effectively and professionally in all forms including digital media to a range of diverse stakeholders.
Relates to: ULO4, Value Proposition Canvas, Validation Activity Report - Exercise independent judgement, personal responsibility, initiative and self-reflection in the application of entrepreneurial knowledge for decision making in the pursuit of entrepreneurial opportunities.
Relates to: ULO3, Validation Strategy, Validation Activity Report - Apply teamwork knowledge and skills for effective leadership, collaboration, networking and relationship building in an entrepreneurial context.
Relates to: ULO5, Value Proposition Canvas - Demonstrate and apply knowledge from an ethical, global and socially responsible perspective in the context of exploring entrepreneurial opportunities or establishing new ventures.
Relates to: ULO2, Value Proposition Canvas, Validation Activity Report