EED003 Opportunity Identification

Unit Outline: College 1 2024, Kelvin Grove, Internal

Overview

One of the the defining attributes of entrepreneurial practice is the capacity to provide value, typically in new or novel ways to new or existing customers and markets. This unit will allow you to apply your creative and entrepreneurial self-efficacy developed in EED002 Ideate & Create! to develop an actual solution for an identified issue or challenge.

In this unit you will develop the skills required to identify and explore issues faced by a defined set of customers or users and analyse the potential opportunities reflected in their needs, wants or desires.  By applying your creative skills to approach an issue from a novel perspective, learning to investigate the potential value of a proposed solution and critically evaluating what kinds of value you may be able to generate in the form of an entrepreneurial venture.

Learning Outcomes

On successful completion of this unit you will be able to:

1. Use a range of approaches to investigate, document, analyse and articulate the needs of a customer or user
2. The ability to identify, analyse and justify a wide range of possible solutions to an identified challenge or opportunity
3. Identify and communicate the potential value of addressing an identified opportunity or challenge
4. Demonstrate the ability to critically reflect on the social and ethical implications of a proposed entrepreneurial venture

Content

Learning Approaches

This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

•  Informal: worked examples, such as verbal feedback in class, individual consultation
•  Formal: in writing, such as checklists, rubrics, written commentary
•  Direct: to individual students, either in written form or in consultation
•  Indirect: to the whole class

Assessment

Overview

The assessment you undertake in this unit allows you to apply both your entrepreneurial and creative mindset to explore and develop a side-hustle that you may wish to pursue.  You will explore a range of possible opportunities, demonstrate the ability to evaluate and determine the viability of those opportunities and pitch the potential value of of your chosen idea.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Side-Hustle: Problem and value definition

Using the UN's Sustainable Development Goals (SDG) you will apply a range of creativity and problem-framing approaches to examine a range of customer or user needs, wants and desires that might present an opportunity for a new venture that relates to at least one of the SDGs, presenting them in booklet/flyer form.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Assessment: Side-Hustle Opportunity Exploration & Identification

Building on Assessment 1 you will canvas, identify, and critically evaluate a range of possible side-hustle options to the issues you identified in Assessment 1.  However, rather than focussing on your preferred option you will be required to explicitly identify all of the options that you rejected, outlining and justifying your decision making process.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Assessment: Side-Hustle Value Proposition Pitch

Using a video format containing a slide deck and voice-over presentation, you will present the details of your proposed side-hustle demonstrating the value proposition of your preferred solution, clearly outlining the full benefit (e.g. economic and social) offered to your target market and a strategy for the next steps in establishing your side-hustle (Part A). You will also submit a short reflection on how your learning during the semester informed your proposition pitch (Part B). 

Weighting: Part A - 40%; Part B -10%

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Resources

Risk Assessment Statement

Course Learning Outcomes

EE18 Diploma in Entrepreneurship

1. Demonstrate and apply an integrated knowledge of entrepreneurial approaches, practices and technologies to effectively identify and develop new entrepreneurial opportunities, establish new ventures or intrapreneurial initiatives.
   Relates to: ULO1, Side-Hustle: Problem and value definition
2. Explore and critically evaluate the potential value of entrepreneurial opportunities through the capture, analysis and critical evaluation of data and practical insight.
   Relates to: ULO1, ULO2, Side-Hustle: Problem and value definition, Side-Hustle Opportunity Exploration & Identification, Side-Hustle Value Proposition Pitch
3. Use information literacy skills to communicate effectively and professionally in all forms including digital media to a range of diverse stakeholders.
   Relates to: ULO3, Side-Hustle Opportunity Exploration & Identification, Side-Hustle Value Proposition Pitch
4. Exercise independent judgement, personal responsibility, initiative and self-reflection in the application of entrepreneurial knowledge for decision making in the pursuit of entrepreneurial opportunities.
   Relates to: ULO2, ULO4, Side-Hustle: Problem and value definition, Side-Hustle Opportunity Exploration & Identification, Side-Hustle Value Proposition Pitch
5. Demonstrate and apply knowledge from an ethical, global and socially responsible perspective in the context of exploring entrepreneurial opportunities or establishing new ventures.
   Relates to: ULO4, Side-Hustle: Problem and value definition, Side-Hustle Value Proposition Pitch