CYD104 Managing Social Media
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CYD104 |
|---|---|
| Equivalent(s): | CYB104 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: College 1 2024, Kelvin Grove, Internal
| Unit code: | CYD104 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CYB104 |
| Coordinator: | Linda Olsen | linda.olsen@qut.edu.au |
Overview
This foundational unit gives an understanding of, and basic applied skills in, best practice social media management within professional communication contexts. It introduces you to the principles, tools and techniques of professional social media practice, social media presence and the development, implementation and analysis of digital communication strategies. It also provides opportunities to apply them in the ever-evolving social media landscape through industry engagement.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate understanding of social media fundamentals
- Critically evaluate how organisations use social media
- Collaboratively design, plan and manage a social media strategy for a business and evidence knowledge of how to evaluate its effectiveness
- Demonstrate understanding of how to create and curate social media content on different platforms and how to engage social media audiences.
Content
This unit will address content such as:
- building professional social media presence
- social media strategy design principles
- processes for implementing and managing social media strategy
- tools and techniques for social media content creation, curation and analysis
- basic digital media metrics.
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as tutorials and workshops. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The three assessments for this unit are opportunities for you to demonstrate your foundational understanding of, and skills and knowledge regarding the complex task of managing social media. The activities will demonstrate your ability to apply creative and critical thinking around social media techniques and tools; and the group task is an opportunity to devise and plan a social media strategy using a digital content calendar.
Modification to assessment may be required based on mode of study
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Social Media Analysis
You will apply your knowledge of social media to analyse a client brief, identify your client's audience segments, undertake a competitor analysis and make recommendations to implement an effective social media strategy in response to your client's needs.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Social Media Strategy
You will plan a Social Media Strategy for the unit’s prescribed client.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Social Media Content
This task has 2 parts:
- Social Media Content (30%): You will create a minimum of five content pieces selected from, or inspired by, the Content Calendar developed as part of your Assessment 2.
- Social Media Competition (5%): You will attend and participate in an end-of-semester competition where you will be given a client brief and will come up with creative content ideas and examples for a real-life scenario.
The Social Media Content (30%) part of this assessment task is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Risk Assessment Statement
There are no out of the ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Diploma)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, ULO3, ULO4
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO4
KS (1.1): Discipline Knowledge
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.2): Professional Communication (Oral)
Relates to: ULO1, ULO2, ULO3, ULO4
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS40 Diploma in Business
- Demonstrate and apply foundational theoretical and technical knowledge across the broad field of business.
Relates to: ULO1, ULO3, ULO4 - Use technical and technological skills to understand real world business operations.
Relates to: ULO3, ULO4 - Investigate real world business problems and situations through the effective analysis and evaluation of foundational theoretical and practical knowledge.
Relates to: ULO1 - Apply independent judgement and initiative in adapting and applying knowledge and skills to address real world business problems.
Relates to: ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of written genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of oral genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration.
Relates to: ULO3
Unit Outline: College 2 2024, Kelvin Grove, Internal
| Unit code: | CYD104 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CYB104 |
| Coordinator: | Linda Olsen | linda.olsen@qut.edu.au |
Overview
This foundational unit gives an understanding of, and basic applied skills in, best practice social media management within professional communication contexts. It introduces you to the principles, tools and techniques of professional social media practice, social media presence and the development, implementation and analysis of digital communication strategies. It also provides opportunities to apply them in the ever-evolving social media landscape through industry engagement.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate understanding of social media fundamentals
- Critically evaluate how organisations use social media
- Collaboratively design, plan and manage a social media strategy for a business and evidence knowledge of how to evaluate its effectiveness
- Demonstrate understanding of how to create and curate social media content on different platforms and how to engage social media audiences.
Content
This unit will address content such as:
- building professional social media presence
- social media strategy design principles
- processes for implementing and managing social media strategy
- tools and techniques for social media content creation, curation and analysis
- basic digital media metrics.
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as tutorials and workshops. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The three assessments for this unit are opportunities for you to demonstrate your foundational understanding of, and skills and knowledge regarding the complex task of managing social media. The activities will demonstrate your ability to apply creative and critical thinking around social media techniques and tools; and the group task is an opportunity to devise and plan a social media strategy using a digital content calendar.
Modification to assessment may be required based on mode of study
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Social Media Analysis
You will apply your knowledge of social media to analyse a client brief, identify your client's audience segments, undertake a competitor analysis and make recommendations to implement an effective social media strategy in response to your client's needs.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Social Media Strategy
You will plan a Social Media Strategy for the unit’s prescribed client.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Social Media Content
This task has 2 parts:
- Social Media Content (30%): You will create a minimum of five content pieces selected from, or inspired by, the Content Calendar developed as part of your Assessment 2.
- Social Media Competition (5%): You will attend and participate in an end-of-semester competition where you will be given a client brief and will come up with creative content ideas and examples for a real-life scenario.
The Social Media Content (30%) part of this assessment task is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Risk Assessment Statement
There are no out of the ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Diploma)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, ULO3, ULO4
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO4
KS (1.1): Discipline Knowledge
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.2): Professional Communication (Oral)
Relates to: ULO1, ULO2, ULO3, ULO4
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS40 Diploma in Business
- Demonstrate and apply foundational theoretical and technical knowledge across the broad field of business.
Relates to: ULO1, ULO3, ULO4 - Use technical and technological skills to understand real world business operations.
Relates to: ULO3, ULO4 - Investigate real world business problems and situations through the effective analysis and evaluation of foundational theoretical and practical knowledge.
Relates to: ULO1 - Apply independent judgement and initiative in adapting and applying knowledge and skills to address real world business problems.
Relates to: ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of written genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of oral genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration.
Relates to: ULO3
Unit Outline: College Summer 2024, Kelvin Grove, Internal
| Unit code: | CYD104 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CYB104 |
Overview
This foundational unit gives an understanding of, and basic applied skills in, best practice social media management within professional communication contexts. It introduces you to the principles, tools and techniques of professional social media practice, social media presence and the development, implementation and analysis of digital communication strategies. It also provides opportunities to apply them in the ever-evolving social media landscape through industry engagement.
Learning Outcomes
On successful completion of this unit you will be able to:
- Demonstrate understanding of social media fundamentals
- Critically evaluate how organisations use social media
- Collaboratively design, plan and manage a social media strategy for a business and evidence knowledge of how to evaluate its effectiveness
- Demonstrate understanding of how to create and curate social media content on different platforms and how to engage social media audiences.
Content
This unit will address content such as:
- building professional social media presence
- social media strategy design principles
- processes for implementing and managing social media strategy
- tools and techniques for social media content creation, curation and analysis
- basic digital media metrics.
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as tutorials and workshops. eContent will be clearly identified on your Blackboard site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The two assessments for this unit are opportunities for you to demonstrate your foundational understanding of, and skills and knowledge regarding the complex task of managing social media. The activities will demonstrate your ability to apply creative and critical thinking around social media techniques and tools; and the group task is an opportunity to devise and plan a social media strategy using a digital content calendar.
Modification to assessment may be required based on mode of study
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Social Media Analysis
You will apply your knowledge of social media to analyse a client brief, identify your client's audience segments, undertake a competitor analysis and make recommendations to implement an effective social media strategy in response to your client's needs.
This is an assignment for the purposes of an extension.
Assessment: Social Media Strategy and Content
This task consists of two components.
Part A (Group): Social Media Strategy (40%)
Part B (Individual): Social Media Content (20%)
As a group, you will plan a Social Media Strategy for the unit’s prescribed client.
Individually, you will create a minimum of three content pieces selected from, or inspired by, the Content Calendar developed as part of your group's Social Media Strategy (Part A).
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Risk Assessment Statement
There are no out of the ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Diploma)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, ULO3, ULO4
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO4
KS (1.1): Discipline Knowledge
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO2, ULO3, ULO4
PC (3.2): Professional Communication (Oral)
Relates to: ULO1, ULO2, ULO3, ULO4
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS40 Diploma in Business
- Demonstrate and apply foundational theoretical and technical knowledge across the broad field of business.
Relates to: ULO1, ULO3, ULO4 - Use technical and technological skills to understand real world business operations.
Relates to: ULO3, ULO4 - Investigate real world business problems and situations through the effective analysis and evaluation of foundational theoretical and practical knowledge.
Relates to: ULO1 - Apply independent judgement and initiative in adapting and applying knowledge and skills to address real world business problems.
Relates to: ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of written genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Communicate effectively using academic language and literacy skills appropriate to purpose and context across a range of oral genres.
Relates to: ULO1, ULO2, ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration.
Relates to: ULO3
ES21 Diploma in Esports
- Demonstrate foundational interdisciplinary knowledge relating to esports.
Relates to: Social Media Analysis, Social Media Strategy and Content - Apply critical thinking and problem solving skills.
Relates to: ULO2, Social Media Analysis, Social Media Strategy and Content - Communicate effectively in an academic and professional manner through written and oral genres integrating digital tools.
Relates to: Social Media Analysis - Apply teamwork knowledge and skills for effective collaboration.
Relates to: ULO3, Social Media Strategy and Content