KKB286 Managing Creative Initiatives: Policy, Project Management and Production


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: 6 Week Teaching Period - C 2027, Kelvin Grove, Internal

Unit code:KKB286
Credit points:12
Pre-requisite:72cp of completed study (in current course)
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview


This unit covers essential skills for managing successful creative industries initiatives through an immersive, compressed delivery model across 6 weeks. It begins with discipline-grounded research and analysis to develop skills for interpreting policy, funding and identifying relevant creative venture opportunities. Having identified these opportunities, you will then learn how to develop them into a project plan. This draws on the critical creative project management skills and understanding taught in the unit. You will also learn how to advocate for future creative industries policy at multiple levels. Finally, the unit also covers the vital skill of developing compelling text and audiovisual content for future funding proposals.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Analyse the context and policies of the creative industries relative to contemporary challenges.
  2. Identify opportunities for policy reform and creative ventures by drawing on extant literature and disciplinary context research.
  3. Plan creative ventures through the application of creative project management techniques.
  4. Create written funding proposals for creative ventures that communicate project elements to audiences within and beyond creative professions.

Content

This unit will cover:

  • Policies focused on and impacting the Creative Industries, including national and United Nations creative industry, sustainability, diversity and inclusion, First Nations and Indigenous Australians, and digital transformation policies

  • Policy analysis processes

  • Advocacy approaches and challenges

  • Creation of compelling text and audiovisual content to support funding proposals

  • Identifying opportunities for creative ventures informed by creative industry contexts and policy analysis

  • Creative project management including, risk assessment, ethical and sustainable procurement, stakeholder management, project planning

  • Identifying funding sources and writing applications

Learning Approaches

In this unit, you will learn by engaging in the following:

  • online and/or face-to-face delivery

  • practical workshops

  • inquiry / research-based learning

  • readings and video sources

  • compressed 'intensive mode' teaching

Feedback on Learning and Assessment

You will receive feedback that helps you improve your learning as the unit progresses. This may be formally or informally, and may be in some or all of the following ways:

  • through a range of individual and collaborative formative exercises
  • consultation with tutors about concepts and problems as you complete activities and prepare assessments
  • peer-to-peer exchanges and as you undertake group projects
  • communications to all you via the unit Canvas website
  • individually, on assessment grading forms.

Assessment

Overview

There are two assessments in this unit.


The second assessment is Verified Identity Assessment. To maintain assessment integrity, teaching staff will verify your identity during the assessment. You will need to show your face and present your QUT ID Card or QUT Digital ID. This process may be recorded. If you have any concerns, please contact your unit coordinator at least one week before the assessment date.

A1: Creative Industries Policy and Project Development Brief – 40%
Students identify a contemporary creative industries challenge and undertake a focused analysis of the relevant policy, funding environment and key stakeholders. Drawing on this research, they identify a viable opportunity for policy reform and/or a creative venture and develop it into a concise project proposition. This includes the project purpose, intended audience or beneficiaries, key stakeholders and activities, relevant project management considerations, and an appropriate funding pathway. Students also develop a concise written case for support suitable for a prospective funder or stakeholder.
Aligned ULOs: ULO1, ULO2, ULO3, ULO4.

A2: Oral VIA Creative Venture Pitch and Defence – 60%
Students develop and refine the creative venture identified in A1 and present it as a compelling live pitch to prospective partners or stakeholders. They explain the relevant creative industries and policy context, the opportunity being addressed, why the proposed venture is viable, and how it would be planned and managed. Students support their pitch with appropriate written and audiovisual materials and respond to questions that require them to defend the evidence, assumptions and project management decisions underpinning their proposal.
Aligned ULOs: ULO2, ULO3, ULO4

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Creative Industries Policy and Project Development Brief

Students identify a contemporary creative industries challenge and undertake a focused analysis of the relevant policy, funding environment and key stakeholders. Drawing on this research, they identify a viable opportunity for policy reform and/or a creative venture and develop it into a concise project proposition. This includes the project purpose, intended audience or beneficiaries, key stakeholders and activities, relevant project management considerations, and an appropriate funding pathway. Students also develop a concise written case for support suitable for a prospective funder or stakeholder.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.

Weight: 40
Length: 1000 words
Individual/Group: Individual
Due (indicative): Week 4
Related Unit learning outcomes: 1, 2, 3, 4

Assessment: Oral VIA Creative Venture Pitch and Defence

Students develop and refine the creative venture identified in A1 and present it as a compelling live pitch to prospective funders, partners or stakeholders. They explain the relevant creative industries and policy context, the opportunity being addressed, why the proposed venture is viable, and how it would be planned and managed. Students then respond to questions that require them to defend the evidence, assumptions and project decisions underpinning their proposal.

Please note, you will NOT refer to a script or slides for this verified oral assessment. This is a live assessment and a recording cannot be submitted. There is no written component to this assessment to be submitted or referred to. You will have ample time in tutorials to develop your oral presentation skills for this assessment piece.

Please note this assignment is NOT eligible for the 48-hour late submission period and assignment extensions.

The ethical and responsible use of generative artificial intelligence (GenAI) tools is NOT authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.

Weight: 60
Length: 5-7 mins
Individual/Group: Individual
Due (indicative): Week 7
Related Unit learning outcomes: 2, 3, 4

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

You are requested to visit and review the Health and Safety information on the HiQ web pages.

You will be advised if a unit requires additional mandatory health and safety inductions.

Costs

You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud. Costs will vary depending on capability and storage requirements. There will be some costs incurred with the purchase of materials for your project.

Resources

Prescribed texts are stipulated below. Further, additional resources will be made available through the unit's Canvas site and QUT Readings as relevant to each unit module.

Resource Materials

Recommended text(s)

Australian Government. 2023. Revive: A Place for Every Story, a Story for Every Place – Australia’s Cultural Policy for the Next Five Years. Canberra: Australian Government. https://www.arts.gov.au/publications/national-cultural-policy-revive-place-every-story-story-every-place

Cunningham, Stuart. 2013. Hidden Innovation: Policy, Industry and the Creative Sector. St Lucia, Qld: University of Queensland Press. https://eprints.qut.edu.au/71848/.

Flew, Terry. 2012. The Creative Industries: Culture and Policy. London: SAGE Publications. https://uk.sagepub.com/en-gb/eur/the-creative-industries/book233058.

Risk Assessment Statement

There are no extraordinary risks associated with the classroom/lecture activities in this unit.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

BA01 Bachelor of Arts

  1. Demonstrate the ability to understand and apply knowledge about society, culture and technology, for a range of contexts, audiences and purposes.
    Relates to: ULO1, Creative Industries Policy and Project Development Brief
  2. Recognise, develop and apply disciplinary and interdisciplinary knowledge through critical and creative processes.
    Relates to: ULO3, Creative Industries Policy and Project Development Brief , Oral VIA Creative Venture Pitch and Defence
  3. Critically analyse, evaluate and synthesise information and evidence to inform decision-making, problem solving and argumentation.
    Relates to: ULO1, Creative Industries Policy and Project Development Brief
  4. Independently formulate questions, and apply foundational research methods and analysis to investigate relationships between society, culture and technology.
    Relates to: ULO2, Creative Industries Policy and Project Development Brief , Oral VIA Creative Venture Pitch and Defence
  5. Communicate to diverse audiences using a range of modes and technologies to share and disseminate knowledge, skills and ideas.
    Relates to: ULO4, Oral VIA Creative Venture Pitch and Defence
  6. Work productively as a reflective learner, team member and collaborator to achieve goals and to build personal and professional networks and develop entrepreneurial thinking in community and workplace contexts.
    Relates to: ULO3, ULO4, Creative Industries Policy and Project Development Brief , Oral VIA Creative Venture Pitch and Defence