Minor: Advertising, Integrated Marketing Communication, Marketing and Public Relations
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Course Details
Course contact: | 07 3138 2050, bus@qut.edu.au |
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Faculties: | University Wide Faculty of Business and Law Faculty of Science Faculty of Engineering Faculty of Creative Industries, Education and Social Justice Faculty of Health |
Study areas
A minor is a set of related units in a particular study area. You may be able to choose one from another area of the University if your course rules allow. To find out, go to your study plan: if you have a complimentary studies option block, search using the code in brackets above the unit list and if it exists you will be able to select it on plan.
Minors consist of 48 credit points with the introductory units having no prerequisites. Later units may have earlier units as prerequisites. Depending on class timetabling it may not be possible to complete all units in a university wide minor. Consult with your course coordinator and relevant discipline coordinators prior to undertaking interfaculty studies.
Individual units completed in a university wide minor will appear on your academic transcript but it will only be recorded as a successfully completed study area if you have a). selected it as an option on your study plan and b). completed the correct number of credit points.
Course Structures
Unit Lists
Code | Title | Offered In | Requisites |
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BS0XMNR-ADVERT | |||
AMB223 Equivalents: AMB318, AMX318 | Create Advertising |
| Prerequisites: 96 credit points of completed studies |
AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
AMB224 Equivalents: AMB319, AMX319 | Consumers and Media Channels |
| Prerequisites: 96 credit points of completed studies. |
AMB111 Equivalents: AMB220, AMX220 | Advertising Works |
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Code | Title | Offered In | Requisites |
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BSBXMNR-INTMC | |||
AMB111 Equivalents: AMB220, AMX220 | Advertising Works |
| |
AMB163 Equivalents: AMB263, AMX263 | Introduction to Public Relations |
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AMB224 Equivalents: AMB319, AMX319 | Consumers and Media Channels |
| Prerequisites: 96 credit points of completed studies. |
AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
Code | Title | Offered In | Requisites |
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BS0XMNR-MARKET | |||
AMB140 Equivalents: AMB240, AMX240 | Marketing for the Real World |
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AMB200 Equivalents: AMX200, CTB200 | Understanding how Consumers Think, Feel, and (Mis)Behave |
| Prerequisites: 48 Credit Points of Study |
AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
Code | Title | Offered In | Requisites |
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BS0XMNR-PUBRLTS | |||
AMB163 Equivalents: AMB263, AMX263 | Introduction to Public Relations |
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AMB164 Equivalents: AMB264, AMX264 | Media Relations and Publicity |
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AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
Select 1 unit (12cp) from the following units: | |||
AMB277 Equivalents: AMB374 or AMX374 AMB374 or AMX374 | Stakeholders and Community Engagement: Local and Global Perspectives |
| Prerequisites: 48 credit points of completed study |
AMB373 Equivalents: AMX373 | Issues and Crisis Communication |
| Prerequisites: 96 credit points must be completed prior to enrolling in this unit |
AMB375 Equivalents: AMX375 | Internal Communication and Change |
| Prerequisites: 72 credit points of completed study |