Second Major: Advertising, Integrated Marketing Communication, Marketing and Public Relations
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Planning your enrolment
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Course Details
| Total credit points: | 96 |
|---|---|
| Course contact: | +61 7 3138 2050, bus@qut.edu.au |
Course Structures
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSBXSMJ-ADVERT | |||
| AMB111 Equivalents: AMB220, AMX220 | Advertising Works |
| |
| AMB200 Equivalents: AMX200, CTB200 | Understanding how Consumers Think, Feel, and (Mis)Behave |
| Prerequisites: 48 Credit Points of Study |
| AMB223 Equivalents: AMB318, AMX318 | Create Advertising |
| Prerequisites: 96 credit points of completed studies |
| AMB224 Equivalents: AMB319, AMX319 | Consumers and Media Channels |
| Prerequisites: 96 credit points of completed studies. |
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| AMB330 Equivalents: AMX330 | Digital Optimisation |
| Prerequisites: 144 credit points of completed studies. |
| AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
| AMB399 Equivalents: AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 | Capstone Experience |
| Prerequisites: 240 credit points of completed studies |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSBXSMJ-INTMC | |||
| AMB111 Equivalents: AMB220, AMX220 | Advertising Works |
| |
| AMB163 Equivalents: AMB263, AMX263 | Introduction to Public Relations |
| |
| AMB211 Equivalents: AMX211 | Branding for the Real World |
| Prerequisites: 48 credit points of completed study |
| AMB164 Equivalents: AMB264, AMX264 | Media Relations and Publicity |
| |
| Select 4 units (48 credit points) from the Integrated Marketing Communication Options List | |||
| AMB223 Equivalents: AMB318, AMX318 | Create Advertising |
| Prerequisites: 96 credit points of completed studies |
| AMB330 Equivalents: AMX330 | Digital Optimisation |
| Prerequisites: 144 credit points of completed studies. |
| AMB224 Equivalents: AMB319, AMX319 | Consumers and Media Channels |
| Prerequisites: 96 credit points of completed studies. |
| AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSBXSMJ-MARKET | |||
| AMB140 Equivalents: AMB240, AMX240 | Marketing for the Real World |
| |
| AMB200 Equivalents: AMX200, CTB200 | Understanding how Consumers Think, Feel, and (Mis)Behave |
| Prerequisites: 48 Credit Points of Study |
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
| AMB340 Equivalents: AMX340, CTB340 | Marketing Service Experiences |
| Prerequisites: (AMB240 or AMB140) and AMB201 |
| AMB399 Equivalents: AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 | Capstone Experience |
| Prerequisites: 240 credit points of completed studies |
| Select two units from the Marketing Streams. You can select both units from one stream or from across multiple streams. | |||
| Consumer through Insight Data Stream | |||
| AMB305 | Analysis for Consumer Insights |
| Prerequisites: AMB200 and AMB201 |
| AMB306 | Designing Consumer Research |
| Prerequisites: AMB200 and AMB201 |
| Marketing Through Innovation Stream | |||
| AMB211 Equivalents: AMX211 | Branding for the Real World |
| Prerequisites: 48 credit points of completed study |
| AMB251 Equivalents: AMX251 | Designing Innovative Goods and Services | Prerequisites: 48 credit points of completed studiesAntirequisites: MIB227 | |
| Marketing Across Borders Stream | |||
| AMB120 | Bridging Cultures |
| Prerequisites: Completion of 96 credit points or more of studyAntirequisites: AMB390 |
| AMB336 Equivalents: AMX336 | International Marketing |
| Prerequisites: 96 credit points of completed studies |
| Leisure Industry Marketing Stream | |||
| AMB207 Equivalents: AMX207 | Entertainment Marketing in a Digital World |
| Prerequisites: 48 credit points of completed studies |
| AMB209 Equivalents: AMB351, AMX209 | Designing a Competitive Tourism Strategy |
| Prerequisites: 48 credit points of completed studies |
| Social Change Through Marketing Stream | |||
| AMB255 | Avoiding the Dark Side: Marketing, Ethics and Society |
| Prerequisites: 48 credit points of completed studies |
| AMB355 Equivalents: AMB206, AMX206 | Marketing Behavioural and Social Change | Prerequisites: 48 credit points of completed studies | |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSBXSMJ-PUBRLTS | |||
| AMB163 Equivalents: AMB263, AMX263 | Introduction to Public Relations |
| |
| AMB164 Equivalents: AMB264, AMX264 | Media Relations and Publicity |
| |
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| AMB277 Equivalents: AMB374 or AMX374 AMB374 or AMX374 | Stakeholders and Community Engagement: Local and Global Perspectives |
| Prerequisites: 48 credit points of completed study |
| AMB299 Equivalents: AMB372, AMB202, AMB320 | Marketing Communication |
| Prerequisites: 96 credit points of completed studies. |
| AMB373 Equivalents: AMX373 | Issues and Crisis Communication |
| Prerequisites: 96 credit points must be completed prior to enrolling in this unit |
| AMB375 Equivalents: AMX375 | Internal Communication and Change |
| Prerequisites: 72 credit points of completed study |
| AMB399 Equivalents: AMB379, AMX379, AMB369, AMX369, AMB359, AMX359, AMB339, AMX339 | Capstone Experience |
| Prerequisites: 240 credit points of completed studies |