Bachelor of Business/Bachelor of Media and Communication (IX67)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Course Details
| Course duration (full-time): | 4 years |
|---|---|
| Total credit points: | 384 |
| Standard credit points/full-time semester: | 48 |
| Discipline coordinator: | For more information email: askqut@qut.edu.au |
| Delivery: | Gardens Point, Kelvin Grove |
| CRICOS code: | 064809G |
| Faculties: | Faculty of Business and Law Faculty of Creative Industries, Education and Social Justice |
Scholarships
Discontinuation
The last intake into IX67 was 2018. From 2019 this course has been replaced by ID05 Bachelor of Business/Bachelor of Communication. Continuing IX67 students may contact askqut@qut.edu.au with queries.
Study costs
Domestic students may need to pay the Student Services and Amenities Fee (SSAF).
Study overseas
Study overseas while gaining credit towards your QUT degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in either degree area, depending on how they match with your QUT course. For more information, visit student exchange.
Pathways to further study
On successful completion of this course, you will be eligible to apply for entry into the Bachelor of Business (Honours) or Master of Philosophy, provided you meet the entry requirements.
Early exit
With appropriate unit selection, students may be able to exit early with either component single degree.
Professional recognition
Business component: Students may be eligible for membership to a number of professional bodies depending on choice of major and unit selection. Details on professional recognition can be found under the individual majors of the Bachelor of Business (BS05).
Career outcomes
Please refer to the QUT Business School prospectus to find out more about the business majors.
For further career guidance and consideration of majors, students may contact studentsuccess@qut.edu.au for assistance.
Course Structures
In order to complete this course, you must complete a total of 384 credit points comprising 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Media and Communication. You will undertake the two components of the double degree concurrently.
Business component
The business component is made up of 96 credit points of Business School core units and 96 credit points of units from a business major. The business majors are accountancy, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, public relations. Accountancy students will complete 10 major units and six Business School core units in order to meet professional recognition requirements.
Media and Communication component
You will complete 192 credit points of Media and Communication discipline or specified units.
Curriculum changes for 2021
There are a number of changes to Creative Industries units and study areas which may affect your enrolment. Please review your revised study plan progression carefully.
Study Plan Progressions
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| CYB104 Equivalents: CYD104 | Managing Social Media |
| |
| KCB104 Equivalents: KCZ104 | Media and Communication: Industries |
| KCB101 or equivalent is assumed knowledge |
| Business School Unit | |||
| Business School Unit | |||
| Note: Students considering studying overseas in Year 2 Semester 2 must apply by 1 November. | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| CCB101 Equivalents: KCB102 | Media Issues and Debates |
| |
| CCB203 Equivalents: KCB103, KCD103, KCB213 | Strategic Speech Communication |
| It is recommended CYB101 Introduction to Communication is completed prior to CCB203 |
| Business School Unit | |||
| Business School Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| CWB112 Equivalents: KWB311 | Popular Culture: A 21st Century Communication Industry |
| |
| WORK INTEGRATED LEARNING OPTIONS: | |||
| SELECT | One unit (12cp) from the Work Integrated Learning Options (KKB341 or KKB345) | ||
| KKB341 | Work Integrated Learning 1 |
| Prerequisites: Completion of 168 credit points of studyAntirequisites: BEB701, BEB702, KKB343, KKB344This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI |
| KKB345 | Creative Industries Project 1 |
| Prerequisites: Completion of 72 credit points of study relevant to the specific projectThis is a professional project unit. Enrolment by application only. |
| Business School Unit | |||
| Business School Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MEDIA AND COMMUNICATION UNIT OPTIONS: | |||
| SELECT | Two units (24cp) from the Media and Communication unit options (CCB302 or CCB303) | ||
| CCB302 | Digital Media Analytics |
| Prerequisites: Completion of 96 credit points of study |
| CCB303 | Digital Media Project |
| Prerequisites: Completion of 168 credit points of studyThis is an advanced-level unit to be completed in the final year of your course. |
| Business School Unit | |||
| Business School Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| EFB210 Equivalents: EFX210 | Fundamentals of Finance |
| Prerequisites: 48 credit points of completed study |
| AYB221 Equivalents: AYX221 | Accounting Systems and Analytics |
| Prerequisites: BSB110Antirequisites: AYN443 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AYB230 Equivalents: AYX230 | Corporations Law |
| Prerequisites: 96 credit points of completed studies.Antirequisites: LWB334 |
| AYB321 Equivalents: AYX321 | Strategic Management Accounting |
| Prerequisites: AYB225 or AYB202 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB200 Equivalents: AMX200, CTB200 | Understanding how Consumers Think, Feel, and (Mis)Behave |
| Prerequisites: 48 Credit Points of Study |
| AMB220 Equivalents: AMX220, AMB111 | Advertising Works |
| Prerequisites: BSB126 or BSB106Antirequisites: COB308 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| BSB111 Equivalents: BSX111, BSD111, BSB151 | Business Law and Ethics |
| Antirequisites: AYB120, LLB101, LLB202, LWB136, LWB145, LWS012, UDB102 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB339 Equivalents: AMB321, AMX339 | Advertising Campaigns |
| Prerequisites: AMB320, AMB330 and a further 48 credit points of units in the Advertising Major. |
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Economics Optional Unit | |||
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Economics Optional Unit | |||
| Economics Optional Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| EFB338 Equivalents: EFB329, EFX338 | Contemporary Application of Economic Theory |
| Prerequisites: (Completion of 168 credit points) and (EFB222, EFB228 & EFB229) or (EFB330 & EFB331)This unit is the capstone unit for the Economics primary major and is designed to be completed in the final year of study. |
| Economics Optional Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Quantitative Economics Units | |||
| EFB222 Equivalents: EFX222 | Introduction to Applied Econometrics |
| Prerequisites: 24 Credit Points of Study |
| EFB332 Equivalents: EFX332 | Applied Behavioural Economics |
| Prerequisites: EFB228 or EFB331 or EFB337 |
| EFB333 Equivalents: EFX333 | Applied Econometrics |
| Prerequisites: EFB222 |
| EFB337 Equivalents: EFX337 | Game Theory and Applications | Prerequisites: EFB228 or EFB223 | |
| Applied Economics Units | |||
| EFB201 Equivalents: EFX201 | Financial Markets |
| Prerequisites: 48 credit points of completed studies |
| EFB225 Equivalents: EFX225 | Economics for the Real World | Prerequisites: 24 Credit Points of Study | |
| EFB226 Equivalents: EFX226 | Environmental Economics and Policy |
| |
| EFB336 Equivalents: EFX336 | International Economics |
| Prerequisites: EFB228 or EFB223Antirequisites: EFB314 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB123 Equivalents: BSX123, PYB110 | Data Analysis |
| Antirequisites: BSB122, CTB122, EFB101, LQB284, MAB101, MAB141,MAB233, MXB101, MXB107 |
| BSB111 Equivalents: BSX111, BSD111, BSB151 | Business Law and Ethics |
| Antirequisites: AYB120, LLB101, LLB202, LWB136, LWB145, LWS012, UDB102 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| EFB210 Equivalents: EFX210 | Fundamentals of Finance |
| Prerequisites: 48 credit points of completed study |
| EFB201 Equivalents: EFX201 | Financial Markets |
| Prerequisites: 48 credit points of completed studies |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| EFB335 Equivalents: EFX335 | Investments |
| Prerequisites: EFB201 and EFB210 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| EFB344 Equivalents: EFX344 | Risk Management and Derivatives |
| Prerequisites: EFB201 and EFB210 |
| EFB360 Equivalents: EFX360 | Finance Capstone |
| Prerequisites: 192 credit points of completed study including EFB335 and (EFB343 or EFB307) |
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB123 Equivalents: BSX123, PYB110 | Data Analysis |
| Antirequisites: BSB122, CTB122, EFB101, LQB284, MAB101, MAB141,MAB233, MXB101, MXB107 |
| AYB219 Equivalents: AYX219, AYB203 | Taxation Law |
| Prerequisites: BSB111 or (LLB101 and LLB202)Antirequisites: LWB364 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| AYB346 | Financial Plan Construction (Capstone) |
| Prerequisites: AYB250 and 192cp of completed studies |
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB123 Equivalents: BSX123, PYB110 | Data Analysis |
| Antirequisites: BSB122, CTB122, EFB101, LQB284, MAB101, MAB141,MAB233, MXB101, MXB107 |
| AYB219 Equivalents: AYX219, AYB203 | Taxation Law |
| Prerequisites: BSB111 or (LLB101 and LLB202)Antirequisites: LWB364 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MGB214 Equivalents: MGB131 | Introducing People Management and Analytics |
| Prerequisites: 24 Credit Points of StudyAntirequisites: MGB207 |
| MGB220 Equivalents: MGX220 | Human Resource Decision Making |
| Prerequisites: BSB123 or BSB122Antirequisites: AMB201 |
| In 2019, unit MGB207 Human Resource Issues and Strategy is replaced by MGB214. | |||
| In 2019, unit MGB220 Human Resource Decision Making is discontinued. Seek enrolment assistance from QUT Business Student Support (bus@qut.edu.au) | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| MGB229 Equivalents: MGB132 | Obligations and Options for Employing People |
| Prerequisites: 48cp of completed studyAntirequisites: MGB201 |
| In 2019, unit MGB201 Contemporary Employment Relations is replaced by MGB229. | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MGB230 | Recruiting and Selecting People |
| Prerequisites: MGB131 or MGB214 or MGB207Antirequisites: MGB320 |
| MGB372 | Creating Value through People |
| Prerequisites: 192cp of previous study including 48cp of HRM major unitsAntirequisites: MGB370 |
| In 2019, unit MGB320 Recruitment and Selection is replaced by MGB230 and MGB370 Personal and Professional Development is replaced by MGB372. | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB123 Equivalents: BSX123, PYB110 | Data Analysis |
| Antirequisites: BSB122, CTB122, EFB101, LQB284, MAB101, MAB141,MAB233, MXB101, MXB107 |
| MGB225 Equivalents: MGX225 | Intercultural Communication and Negotiation Skills |
| Prerequisites: 48 credit points of completed studies |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MGB340 Equivalents: MGX340 | International Business in the Asia-Pacific |
| Prerequisites: AMB110 |
| AYB227 Equivalents: AYX227 | International Accounting |
| Prerequisites: 96 credit points of completed studies. |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB210 Equivalents: AMX210, IBB210, AMB110 | Importing and Exporting |
| Prerequisites: BSB108 or BSB119 |
| EFB240 Equivalents: EFX240 | Finance for International Business |
| Prerequisites: 48 credit points of completed studies.Antirequisites: EFB312 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB303 Equivalents: AMX303 | International Logistics |
| Prerequisites: (AMB110 or AMB210) and 96 credit points of completed studies. |
| AMB336 Equivalents: AMX336 | International Marketing |
| Prerequisites: 96 credit points of completed studies |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| AMB369 Equivalents: AMX369, IBB300 | International Business Strategy |
| Prerequisites: AMB336, AMB303, IBB303, or IBB213 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MGB226 Equivalents: MGX226, MGB234 | Innovation, Knowledge and Creativity |
| Prerequisites: BSB105 or BSB115 or MGB200 or Completion of 96 Credit Points of StudyAntirequisites: MGB355 |
| MGB210 Equivalents: MGX210, MGB235 | Managing Operations |
| Prerequisites: BSB115 or BSB105 |
| OR | |||
| MGB227 Equivalents: MGX227, MGB233 | Entrepreneurship |
| Prerequisites: BSB105 or BSB115 or Completion of 96 credit points of studyAntirequisites: MGB223 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB126 Equivalents: BSD126, BSX126, CTB126 | Marketing |
| Antirequisites: BSB116 |
| MGB335 Equivalents: MGX335, MGB237 | Managing Projects |
| Prerequisites: MGB210Antirequisites: KXB202 |
| OR | |||
| MGB324 Equivalents: MGX324 | Managing Business Growth |
| Prerequisites: MGB223 or MGB227 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| MGB309 Equivalents: MGX309, MGB133 | Managing Strategically |
| Prerequisites: Completed 192cp of which 48cp are management major units |
| MGB310 Equivalents: MGX310 MGB348 | Managing Sustainable Change |
| Prerequisites: MGB200 or BSB250 |
| OR | |||
| MGB338 | Workplace Learning |
| Prerequisites: 192 Credit Points of completed studyOther Requisites: Grade Point Average (GPA) of 4.0 or higher; and undertaking a major in Human Resource Management (HRM) or Management. |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB119 Equivalents: BSD119, BSX119, CTB119 | Global Business |
| Antirequisites: BSB116, BSB112 |
| AMB200 Equivalents: AMX200, CTB200 | Understanding how Consumers Think, Feel, and (Mis)Behave |
| Prerequisites: 48 Credit Points of Study |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB240 Equivalents: AMX240, CTB240, AMB140 | Marketing Planning and Management |
| Prerequisites: 24 Credit Points of Study |
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB202 Equivalents: AMX202, AMB299 | Integrated Marketing Communication |
| Prerequisites: 84 Credit Points of StudyAntirequisites: COB207, MIB309 |
| AMB336 Equivalents: AMX336 | International Marketing |
| Prerequisites: 96 credit points of completed studies |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB330 Equivalents: AMX330 | Digital Optimisation |
| Prerequisites: 144 credit points of completed studies. |
| AMB340 Equivalents: AMX340, CTB340 | Marketing Service Experiences |
| Prerequisites: (AMB240 or AMB140) and AMB201 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB201 Equivalents: AMX201 | Marketing and Audience Analytics |
| Prerequisites: 48 credit points of completed studiesAntirequisites: MGB220 |
| BSB111 Equivalents: BSX111, BSD111, BSB151 | Business Law and Ethics |
| Antirequisites: AYB120, LLB101, LLB202, LWB136, LWB145, LWS012, UDB102 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB372 Equivalents: AMX372, AMB299 | Public Relations Planning |
| Prerequisites: AMB263 AND AMB264 |
| AMB373 Equivalents: AMX373 | Issues and Crisis Communication |
| Prerequisites: 96 credit points must be completed prior to enrolling in this unit |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSB399 | Real World Ready - Business Capstone |
| Prerequisites: Completion of 192cp of study |
| AMB374 Equivalents: AMX374 or AMB277 AMX374 or AMB277 | Global Public Relations Cases | Prerequisites: (AMB163 or AMB263) and (AMB164 or AMB264) |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMB375 Equivalents: AMX375 | Internal Communication and Change |
| Prerequisites: 72 credit points of completed study |
| AMB379 Equivalents: AMB361, AMX379 | Public Relations Campaigns |
| Prerequisites: 144 credit points of undergraduate study plus 48 credit points of the undergraduate Public Relations Major, must be completed prior to enrolling in this unit |
Unit Lists
There are a number of changes to units and study areas which may affect your enrolment as outlined below.
|
2020 or earlier |
Change |
From 2021 |
|---|---|---|
|
KCB105 Inquiry in Media and Communication |
Equivalent to |
CCB301 Communication Research Methods |
|
2019 or earlier |
Change |
From 2020 |
|---|---|---|
|
KCB205 Professional Communication |
Equivalent to |
CCB204 Communication Planning and Practice |
|
KCB206 Social Media, Self and Society |
Equivalent to |
CCB202 Social Media, Self and Society |
|
KCB303 Brisbane Media Map 1 |
Substitute with |
Choice of CCB302 Digital Media Analytics or CCB303 Digital Media Project |
|
KCB305 Brisbane Media Map 2 |
Substitute with |
Choice of CCB302 Digital Media Analytics or CCB303 Digital Media Project |
|
KCB307 Making Media Connections 1 |
Substitute with |
Choice of CCB302 Digital Media Analytics or CCB303 Digital Media Project |
|
KCB308 Making Media Connections 2 |
Substitute with |
Choice of CCB302 Digital Media Analytics or CCB303 Digital Media Project |
|
2018 or earlier |
Change |
From 2019 |
|---|---|---|
|
KCB101 Media and Communication Texts |
Equivalent to |
CYB103 Communication Theory and Practice |
|
KCB102 Media Mythbusting |
Equivalent to |
CCB101 Media Issues and Debates |
|
KCB103 Strategic Speech Communication |
Equivalent to |
CCB203 Strategic Speech Communication |
|
KCB104 Media and Communication: Industries |
Substitute with |
CYB102 Introduction to Media and Entertainment Industries (for Bachelor of Media and Communication single and double degree students only) |
|
KCB203 Consumption Matters: Consumer Cultures and Identity |
Discontinued end 2018 |
Seek Faculty Advice |
|
KCB301 Media Audiences |
Equivalent to |
CYB105 Understanding Audiences |
|
KJB103 Media Design and Layout |
Equivalent to |
CCB102 Multi-Media Design |
| KCB310 Contemporary Investigation in Journalism, Media and Communication | Discontinued end 2018 | Select another unit from the Media and Communication Unit Options List |
|
2017 or earlier |
Change |
From 2018 |
|---|---|---|
|
KCB106 Media in a Globalised World |
Substitute with |
CYB104 Managing Social Media |
The above information is subject to change.