Bachelor of Communication (Digital Advertising)/Bachelor of Data Science (ID31)

You're viewing information for students who are currently enrolled in this course.
If you're interested in studying a similar course, go to future students' course information.

Download printable version of Bachelor of Communication (Digital Advertising)/Bachelor of Data Science

Planning your enrolment

This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.

This is a major of the course Bachelor of Communication/Bachelor of Data Science (ID31)

If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.

Major Details

Course duration (full-time):	4 years
Course duration (part-time):	Domestic: 8 years
Total credit points:	384
Standard credit points/full-time semester:	48
Standard credit points/part-time semester:	24
Course coordinator:	Phone +61 7 3138 2000; email: askqut@qut.edu.au;
Discipline coordinator:	AskQUT
Course contact:	+61 7 3138 2000, askqut@qut.edu.au
Delivery:	Gardens Point, Kelvin Grove
CRICOS code:	103859C
Faculties:	Faculty of Science Faculty of Creative Industries, Education and Social Justice

Scholarships

Equity scholarships scheme

Study costs

Domestic students may need to pay the Student Services and Amenities Fee (SSAF).

More information about study costs and paying fees.

QUT You

You may be required to complete QUT You units in your course – find out more about QUT You.

Course Structures

In order to complete this course, you must complete a total of 384 credit points comprising 180 credit points from the Bachelor of Communication, 180 credit points from the Bachelor of Data Science, and 24 credit points of QUT You. You will undertake both degree components concurrently.

Communication component:

Six core units - 72 credit points
A Communication major - 96 credit points
One Communication Unit Option - 12 credit points

Data Science component: You must complete 180 credit points of Data Science core units.

QUT You: 24 credit points

Digital Advertising Major: Feb and July entry

Semester 1 (February) commencements

Year 1, Semester 1

Code	Title	Offered In
CYB112 Equivalents: CWB101	Communication and Composition	Kelvin Grove Semester 1 Online Semester 1
CYB114 Equivalents: CYB102	Understanding Media Industries	Kelvin Grove Semester 1
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 1, Semester 2

Code	Title	Offered In
CYB111	Communication and Collaboration	Kelvin Grove Semester 2
AMB111 Equivalents: AMB220, AMX220	Advertising Works	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 1

Code	Title	Offered In	Requisites
CYB113	Living in a Media World	Kelvin Grove Semester 1
AMB200 Equivalents: AMX200, CTB200	Understanding how Consumers Think, Feel, and (Mis)Behave	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 48 Credit Points of Study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 2

Code	Title	Offered In
CYB115 Equivalents: CYB105	Understanding Audiences	Kelvin Grove Semester 1, Semester 2
CYB116	Understanding the Internet and Data	Kelvin Grove Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 1

Code	Title	Offered In	Requisites
AMB223 Equivalents: AMB318, AMX318	Create Advertising	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 2

Code	Title	Offered In	Requisites
AMB224 Equivalents: AMB319, AMX319	Consumers and Media Channels	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies.
CCB205 Equivalents: CCB302	Digital Media Analytics	Kelvin Grove Semester 2	Prerequisites: 72cp of completed study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 1

Code	Title	Offered In	Requisites
AMB330 Equivalents: AMX330	Digital Optimisation	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 144 credit points of completed studies.
SELECT	One unit from the Digital Advertising Core Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 2

Code	Title	Offered In	Requisites
CCB307	Digital Advertising and Public Relations Capstone	Kelvin Grove Semester 2	Prerequisites: 168cp of completed study (in current course)
SELECT	One unit from the Communication Unit Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Semester 2 (July) commencements

Year 1, Semester 2

Code	Title	Offered In
CYB111	Communication and Collaboration	Kelvin Grove Semester 2
AMB111 Equivalents: AMB220, AMX220	Advertising Works	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 1

Code	Title	Offered In
CYB112 Equivalents: CWB101	Communication and Composition	Kelvin Grove Semester 1 Online Semester 1
CYB114 Equivalents: CYB102	Understanding Media Industries	Kelvin Grove Semester 1
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 2

Code	Title	Offered In
CYB115 Equivalents: CYB105	Understanding Audiences	Kelvin Grove Semester 1, Semester 2
CYB116	Understanding the Internet and Data	Kelvin Grove Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 1

Code	Title	Offered In	Requisites
CYB113	Living in a Media World	Kelvin Grove Semester 1
AMB200 Equivalents: AMX200, CTB200	Understanding how Consumers Think, Feel, and (Mis)Behave	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 48 Credit Points of Study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 2

Code	Title	Offered In	Requisites
AMB224 Equivalents: AMB319, AMX319	Consumers and Media Channels	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies.
CCB205 Equivalents: CCB302	Digital Media Analytics	Kelvin Grove Semester 2	Prerequisites: 72cp of completed study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 1

Code	Title	Offered In	Requisites
AMB223 Equivalents: AMB318, AMX318	Create Advertising	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 2

Code	Title	Offered In	Requisites
CCB307	Digital Advertising and Public Relations Capstone	Kelvin Grove Semester 2	Prerequisites: 168cp of completed study (in current course)
SELECT	One unit from the Communication Unit Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 5, Semester 1

Code	Title	Offered In	Requisites
AMB330 Equivalents: AMX330	Digital Optimisation	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 144 credit points of completed studies.
SELECT	One unit from the Digital Advertising Core Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Data Science Double Structure - Full Time - February Entry

Year 1, Semester 1

Code	Title	Offered In	Requisites
Complete either MXB100 or MBX106:
MXB100 Equivalents: MAB100,MAB120,MAB180	Introductory Calculus and Algebra	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Antirequisites: MAB125, MZB125 Sound achievement in Senior Mathematics B (or equivalent) or MAB105 is assumed knowledge.
MXB106 Equivalents: MAB112, MAB122, MAB132, PVB202	Linear Algebra	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
IFB104 Equivalents: INB104, IND104, ITB001	Building IT Systems	Online Semester 1, Semester 2 Gardens Point Semester 1, Semester 2	Antirequisites: ITD104, CAB201, EGB103, EGD103

Year 1, Semester 2

Code	Title	Offered In	Requisites
IFB105 Equivalents: IFB130, ITD105	Database Management	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	For PU51 students, PUB110 is the assumed knowledge for IFB105.
MXB107	Introduction to Statistical Modelling	Gardens Point Semester 2 Online Semester 2	Specialist Mathematics or MXB100, or concurrently enrolled in MXB100.

Year 2, Semester 1

Code	Title	Offered In	Requisites
MXB101 Equivalents: MAB210	Probability and Stochastic Modelling 1	Gardens Point Semester 1 Online Semester 1
MXB262 Equivalents: MAB481	Visualising Data	Gardens Point Semester 1 Online Semester 1	Prerequisites: SEB113 or MXB107 or MXB161 or MXB261 or MZB126 Programming skills are assumed knowledge

Year 2, Semester 2

Code	Title	Offered In	Requisites
CAB201 Equivalents: INB270, IND270	Programming Principles	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: IFB104 or ITD104 or MZB126 or MZB127 or EGD126 or ENB246 or MXB103 or INB104 or MAB220 or EGB103 or EGD103 Antirequisites: ITD121
DSB100	Fundamentals of Data Science	Gardens Point Semester 2 Online Semester 2	Prerequisites: (CAB201 or ITD121) and (MZB151 or any MXB unit). CAB201 can be studied in the same teaching period as DSB100.

Year 3, Semester 1

Code	Title	Offered In	Requisites
MXB242 Equivalents: MAB414	Regression and Design	Online Semester 1 Gardens Point Semester 1	Prerequisites: MXB107
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)

Year 3, Semester 2

Code	Title	Offered In	Requisites
IAB206	Modern Data Management	Online Semester 2 Gardens Point Semester 2	Prerequisites: (IFB104 or ITD104 or EGB103) and (IFB105 or IFB130 or ITD105)
Complete either CAB330 or IAB303:
CAB330 Equivalents: INB342	Data and Web Analytics	Gardens Point Semester 2 Online Semester 2	Prerequisites: CAB220 or DSB100 or CAB230 or IAB207 Familiarity with the following IT concepts at the introductory level: Elementary Statistics; Basic Database Concepts; Finding library resources; and Issues involved in aligning business technology and information systems are assumed knowledge.
IAB303	Data Analytics for Business Insight	Online Semester 2 Gardens Point Semester 2	Prerequisites: AYB341 or ((IFB104 or ITD104 or EGB103) and (IFB105 or IFB130 or ITD105))

Year 4, Semester 1

Code	Title	Offered In	Requisites
CAB420	Machine Learning	Gardens Point Semester 1 Online Semester 1	Prerequisites: (CAB201 or CAB202 or ITD121 or IFN501 or IFN556 or (Admission to EN50 or EN55 or EN52 or EN56 or EN62 or EN72)) or (192cps in SV03 or IV04 or MV05 or EV08) or (Admission to IV53 or IV54 or IV55 or IV56 or IV58).
MXB344 Equivalents: MAB624	Generalised Linear Models	Online Semester 1 Gardens Point Semester 1	Prerequisites: MXB242

Year 4, Semester 2

Code	Title	Offered In	Requisites
DSB300	Data Science Capstone Project	Gardens Point Semester 2 Online Semester 2	Prerequisites: CAB420 and MXB344. MXB344 can be enrolled in the same teaching period as DSB300
Complete either MXB362 or CAB301:
(note: Select the unit for the semester you need. MXB362 is a SEM-2 unit, CAB301 is a SEM-1 unit)
MXB362 Equivalents: MAB681	Advanced Visualisation and Data Science	Online Semester 2 Gardens Point Semester 2	Prerequisites: MXB262
CAB301 Equivalents: INB371	Algorithms and Complexity	Gardens Point Semester 1 Online Semester 1	Prerequisites: (CAB201 or ITD121)

Data Science Double Structure - Full Time - July Entry

Year 1, Semester 2

Code	Title	Offered In	Requisites
Complete either MXB100 or MXB106:
MXB100 Equivalents: MAB100,MAB120,MAB180	Introductory Calculus and Algebra	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Antirequisites: MAB125, MZB125 Sound achievement in Senior Mathematics B (or equivalent) or MAB105 is assumed knowledge.
IFB104 Equivalents: INB104, IND104, ITB001	Building IT Systems	Online Semester 1, Semester 2 Gardens Point Semester 1, Semester 2	Antirequisites: ITD104, CAB201, EGB103, EGD103
MXB106 Equivalents: MAB112, MAB122, MAB132, PVB202	Linear Algebra	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2

Year 2, Semester 1

Code	Title	Offered In	Requisites
IFB105 Equivalents: IFB130, ITD105	Database Management	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	For PU51 students, PUB110 is the assumed knowledge for IFB105.
MXB101 Equivalents: MAB210	Probability and Stochastic Modelling 1	Gardens Point Semester 1 Online Semester 1

Year 2, Semester 2

Code	Title	Offered In	Requisites
CAB201 Equivalents: INB270, IND270	Programming Principles	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: IFB104 or ITD104 or MZB126 or MZB127 or EGD126 or ENB246 or MXB103 or INB104 or MAB220 or EGB103 or EGD103 Antirequisites: ITD121
MXB107	Introduction to Statistical Modelling	Gardens Point Semester 2 Online Semester 2	Specialist Mathematics or MXB100, or concurrently enrolled in MXB100.

Year 3, Semester 1

Code	Title	Offered In	Requisites
MXB242 Equivalents: MAB414	Regression and Design	Online Semester 1 Gardens Point Semester 1	Prerequisites: MXB107
MXB262 Equivalents: MAB481	Visualising Data	Gardens Point Semester 1 Online Semester 1	Prerequisites: SEB113 or MXB107 or MXB161 or MXB261 or MZB126 Programming skills are assumed knowledge

Year 3, Semester 2

Code	Title	Offered In	Requisites
DSB100	Fundamentals of Data Science	Gardens Point Semester 2 Online Semester 2	Prerequisites: (CAB201 or ITD121) and (MZB151 or any MXB unit). CAB201 can be studied in the same teaching period as DSB100.
IAB206	Modern Data Management	Online Semester 2 Gardens Point Semester 2	Prerequisites: (IFB104 or ITD104 or EGB103) and (IFB105 or IFB130 or ITD105)

Year 4, Semester 1

Code	Title	Offered In	Requisites
CAB420	Machine Learning	Gardens Point Semester 1 Online Semester 1	Prerequisites: (CAB201 or CAB202 or ITD121 or IFN501 or IFN556 or (Admission to EN50 or EN55 or EN52 or EN56 or EN62 or EN72)) or (192cps in SV03 or IV04 or MV05 or EV08) or (Admission to IV53 or IV54 or IV55 or IV56 or IV58).
MXB344 Equivalents: MAB624	Generalised Linear Models	Online Semester 1 Gardens Point Semester 1	Prerequisites: MXB242

Year 4, Semester 2

Code	Title	Offered In	Requisites
DSB300	Data Science Capstone Project	Gardens Point Semester 2 Online Semester 2	Prerequisites: CAB420 and MXB344. MXB344 can be enrolled in the same teaching period as DSB300
Complete either CAB330 or IAB303:
CAB330 Equivalents: INB342	Data and Web Analytics	Gardens Point Semester 2 Online Semester 2	Prerequisites: CAB220 or DSB100 or CAB230 or IAB207 Familiarity with the following IT concepts at the introductory level: Elementary Statistics; Basic Database Concepts; Finding library resources; and Issues involved in aligning business technology and information systems are assumed knowledge.
IAB303	Data Analytics for Business Insight	Online Semester 2 Gardens Point Semester 2	Prerequisites: AYB341 or ((IFB104 or ITD104 or EGB103) and (IFB105 or IFB130 or ITD105))

Year 5, Semester 1

Code	Title	Offered In	Requisites
Complete either MXB362 or CAB301:
(note: Select the unit for the semester you need. MXB362 is a SEM-2 unit, CAB301 is a SEM-1 unit)
MXB362 Equivalents: MAB681	Advanced Visualisation and Data Science	Online Semester 2 Gardens Point Semester 2	Prerequisites: MXB262
CAB301 Equivalents: INB371	Algorithms and Complexity	Gardens Point Semester 1 Online Semester 1	Prerequisites: (CAB201 or ITD121)
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)

Unit Lists

QUT You

Learn more about QUT You.

QUT You

Code	Title	Offered In
QUT001	QUT You: Artificial Intelligence in the Real World	Gardens Point Semester 1 - 6 Week B Online Semester 1 - 6 Week B Kelvin Grove Semester 1 - 6 Week B
QUT002	QUT You: Walking on Country	Kelvin Grove Semester 1 - 6 Week A, Semester 2 - 6 Week D Gardens Point Semester 1 - 6 Week A, Semester 2 - 6 Week D Online Semester 1 - 6 Week A, Semester 2 - 6 Week D
QUT003	QUT You: Real Action for Real Change	Gardens Point Semester 1 - 6 Week A Kelvin Grove Semester 1 - 6 Week A Online Semester 1 - 6 Week A
QUT004	QUT You: Living and Working Collaboratively, Ethically, and Inclusively	Gardens Point Semester 2 - 6 Week D Kelvin Grove Semester 2 - 6 Week D Online Semester 2 - 6 Week D
QUT005	QUT You: Seeing Me, Seeing You: Skills for a Diverse World	Kelvin Grove Semester 1 - 6 Week B, Semester 2 - 6 Week C Gardens Point Semester 1 - 6 Week B, Semester 2 - 6 Week C Online Semester 1 - 6 Week B, Semester 2 - 6 Week C
QUT006	QUT You: The Art of Pitching	Gardens Point Semester 1 - 6 Week B, Semester 2 - 6 Week C Online Semester 1 - 6 Week B, Semester 2 - 6 Week C Kelvin Grove Semester 1 - 6 Week B, Semester 2 - 6 Week C
QUT007	QUT You: Fighting 'Fake News'	Kelvin Grove Semester 2 - 6 Week C Gardens Point Semester 2 - 6 Week C Online Semester 2 - 6 Week C
QUT008	QUT You: Think Like a Computer and Change the World	Kelvin Grove Semester 1 - 6 Week A Gardens Point Semester 1 - 6 Week A Online Semester 1 - 6 Week A
QUT009	QUT You: Data Science for Society	Gardens Point Semester 2 - 6 Week D Kelvin Grove Semester 2 - 6 Week D Online Semester 2 - 6 Week D
QUT010	QUT You: People with Robots	Gardens Point Semester 2 - 6 Week C Kelvin Grove Semester 2 - 6 Week C Online Semester 2 - 6 Week C

Communication Unit Options - commenced 2024 onwards

Code	Title	Offered In	Requisites
CCB105 Equivalents: CCB200	Digital Platforms	Kelvin Grove Semester 1 Online Semester 1
CCB106 Equivalents: CWB112	Popular Culture	Kelvin Grove Semester 2
CCB201 Equivalents: KCB104	Australian Media	Kelvin Grove Semester 2 Online Semester 2	Prerequisites: Completion of 48 credit points of study
CCB202 Equivalents: KCB206, KCB201	Social Media, Self and Society	Kelvin Grove Semester 1 Online Semester 1, Summer
CCB205 Equivalents: CCB302	Digital Media Analytics	Kelvin Grove Semester 2	Prerequisites: 72cp of completed study
CCB206 Equivalents: CYB106	Global Media and Culture	Online Semester 2 Kelvin Grove Semester 2
CCB304	Social Media Strategy	Kelvin Grove Semester 1	Prerequisites: 96cp of completed study
CJB101 Equivalents: KJB120	Foundations of Journalism	Kelvin Grove Semester 1
CJB205	Data-Driven Storytelling and Verification	Kelvin Grove Semester 1	Prerequisites: CYB116
CJB303 Equivalents: CWB301	Political Communication	Kelvin Grove Semester 1	Prerequisites: Completion of 72 credit points of study
CWB111 Equivalents: KWB114	Scientific and Technical Writing	Gardens Point Semester 2 Online Semester 2	SA in Senior English or equivalent is assumed knowledge.
CWB200 Equivalents: CWB103	Interpersonal and Intercultural Negotiation	Kelvin Grove Semester 2
CWB201 Equivalents: KWB213, KWB106	Corporate Writing and Editing	Kelvin Grove Semester 2 Online Semester 2
CWB203 Equivalents: CCB203	Strategic Speech	Kelvin Grove Semester 1
CWB204	Persuasive Communication	Kelvin Grove Semester 1 Online Semester 1
KKB341	Work Integrated Learning 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 168 credit points of study Antirequisites: BEB701, BEB702, KKB343, KKB344 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI

Digital Advertising Core Options

Code	Title	Offered In	Requisites
CCB304	Social Media Strategy	Kelvin Grove Semester 1	Prerequisites: 96cp of completed study
KKB341	Work Integrated Learning 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 168 credit points of study Antirequisites: BEB701, BEB702, KKB343, KKB344 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
KKB342	Work Integrated Learning 2	Online Semester 1, Semester 2, Summer	Prerequisites: KKB341 or KKB343 or UXB301 or BEB701. KKB341 can be enrolled in the same teaching period as KKB342 Antirequisites: BEB702 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
KKB345	Creative Industries Project 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 72 credit points of study relevant to the specific project This is a professional project unit. Enrolment by application only.
KKB350	Creative Industries Study Tour	Kelvin Grove Semester 1	Prerequisites: Completion of 72 credit points of study This is an immersive learning unit. Enrolment by application only. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
Note: KKB346 Creative Industries Project 2 is permitted to count towards this study area if completed in 2024 or earlier.