Bachelor of Communication (Digital Advertising)/Bachelor of Public Health (ID07)

Please note

This page is presenting future information for the 2025 version of this course. Any information provided is subject to change.

You're viewing information for students who are currently enrolled in this course.
If you're interested in studying a similar course, go to future students' course information.

Download printable version of Bachelor of Communication (Digital Advertising)/Bachelor of Public Health

Planning your enrolment

This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.

This is a major of the course Bachelor of Communication/Bachelor of Public Health (ID07)

If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.

Major Details

Course duration (full-time):	4 years
Total credit points:	384
Standard credit points/full-time semester:	48
Course coordinator:	For more information email: askqut@qut.edu.au; ph: 07 3138 2000
Discipline coordinator:	AskQUT
Course contact:	+61 7 3138 2000, askqut@qut.edu.au
Delivery:	Kelvin Grove
CRICOS code:	096581B
Faculty:	Faculty of Creative Industries, Education and Social Justice

Scholarships

Equity scholarships scheme

Study costs

Domestic students may need to pay the Student Services and Amenities Fee (SSAF).

More information about study costs and paying fees.

QUT You

You may be required to complete QUT You units in your course – find out more about QUT You.

Course Structures

In order to complete this course, you must complete a total of 384 credit points comprising 180 credit points from the Bachelor of Communication and 180 credit points from the Bachelor of Public Health, and 24 credit points of QUT You. You will undertake both degree components concurrently.

Communication component:

Six core units - 72 credit points
A Communication major - 96 credit points
One Communication Unit Option - 12 credit points

Public Health component:
You will complete 168 credit points of core Public Health units including 12 credit points of professional practice and 12 credit points of public health electives studies.

QUT You: 24 credit points

QUT You units are apportioned as follows for advanced standing purposes: 12 credit points to Bachelor of Communication; 12 credit points to Bachelor of Public Health.

Digital Advertising Major: Feb entry - commence 2024

Year 1, Semester 1

Code	Title	Offered In
CYB112 Equivalents: CWB101	Communication and Composition	Kelvin Grove Semester 1 Online Semester 1
CYB114 Equivalents: CYB102	Understanding Media Industries	Kelvin Grove Semester 1
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 1, Semester 2

Code	Title	Offered In
CYB111	Communication and Collaboration	Kelvin Grove Semester 2
AMB111 Equivalents: AMB220, AMX220	Advertising Works	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 1

Code	Title	Offered In	Requisites
CYB113	Living in a Media World	Kelvin Grove Semester 1
AMB200 Equivalents: AMX200, CTB200	Understanding how Consumers Think, Feel, and (Mis)Behave	Gardens Point Semester 1, Semester 2, Summer Online Semester 1, Semester 2, Summer	Prerequisites: 48 Credit Points of Study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 2, Semester 2

Code	Title	Offered In
CYB115 Equivalents: CYB105	Understanding Audiences	Kelvin Grove Semester 1, Semester 2
CYB116	Understanding the Internet and Data	Kelvin Grove Semester 2
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 1

Code	Title	Offered In	Requisites
AMB223 Equivalents: AMB318, AMX318	Create Advertising	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 3, Semester 2

Code	Title	Offered In	Requisites
AMB224 Equivalents: AMB319, AMX319	Consumers and Media Channels	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies.
CCB205 Equivalents: CCB302	Digital Media Analytics	Kelvin Grove Semester 2	Prerequisites: 72cp of completed study
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 1

Code	Title	Offered In	Requisites
AMB330 Equivalents: AMX330	Digital Optimisation	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 144 credit points of completed studies.
SELECT	One unit from the Digital Advertising Core Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

Year 4, Semester 2

Code	Title	Offered In	Requisites
CCB307	Digital Advertising and Public Relations Capstone	Kelvin Grove Semester 2	Prerequisites: 168cp of completed study (in current course)
SELECT	One unit from the Communication Unit Options list
SELECT	Other Degree Unit
SELECT	Other Degree Unit

ID07 Bachelor of Public Health component, Full-time, February entry, 2024 onwards.

Year 1, Semester 1

Code	Title	Offered In
LSB111	Understanding Disease Concepts	Gardens Point Semester 1, Semester 2
PUB215	Upstream! Creating a Just World Through Public Health Practice	Kelvin Grove Semester 1 Online Semester 1
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 1, Semester 2

Code	Title	Offered In
PUB208	Understanding Health Information	Kelvin Grove Semester 2 Online Semester 2
Select one QUT You unit (6 credit points)
Select one QUT You unit (6 credit points)
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 2, Semester 1

Code	Title	Offered In	Requisites
PUB326	Introduction to Epidemiology	Kelvin Grove Semester 1 Online Semester 1	Antirequisites: HLN710 Successful completion of 96 credit points is assumed knowledge.
PUB332	Sustainable Environments for Health	Online Semester 1 Kelvin Grove Semester 1	Antirequisites: PUB107
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 2, Semester 2

Code	Title	Offered In
PUB209 Equivalents: NSB017	Health, Culture and Society	Kelvin Grove Semester 2 Online Semester 2
PUB336	Gender Equity and Human Health	Online Semester 2 Kelvin Grove Semester 2
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 3, Semester 1

Code	Title	Offered In	Requisites
PUB530	Health Education and Behaviour Change	Kelvin Grove Semester 1 Online Semester 1	Antirequisites: PUB329, PUB341
HLB001	Health Needs of Aboriginal and Torres Strait Islander Australians	Kelvin Grove Semester 1 Online Semester 1
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 3, Semester 2

Code	Title	Offered In
PUB461	Qualitative Inquiry in Public Health	Kelvin Grove Semester 2 Online Semester 2
Public Health Option unit.
Bachelor of Communication unit.
Bachelor of Communication unit.

Year 4, Semester 1

Code	Title	Offered In	Requisites
PUB514	Contract / Project Management	Kelvin Grove Semester 1 Online Semester 1
PUB545	Health Policy Making and Advocacy - People, Power and Politics	Kelvin Grove Semester 1 Online Semester 1	Prerequisites: Completion of 192cp Antirequisites: PUB511
Bachelor of Communication unit.
Bachelor of Communication unit.

Code	Title	Offered In	Requisites
PUB406	Taking Action for Health Promotion	Kelvin Grove Semester 2 Online Semester 2	Prerequisites: PUB215 or PUB530
PUB875	Professional Practice	Online Semester 2 Kelvin Grove Semester 2	Prerequisites: (Completion of 192 cp including PUB514) or (Completion of 192cp including SWB401 and SWB312) Antirequisites: PUB645, PUB821 Completion of 240 credit points of study is assumed knowledge. Lecture materials from PUB514 Contract/Project Management and all previous units of study form the theoretical background to this unit.
Bachelor of Communication unit.
Bachelor of Communication unit.

Unit Lists

QUT You

Learn more about QUT You.

QUT You

Code	Title	Offered In
QUT001	QUT You: Artificial Intelligence in the Real World	Gardens Point Semester 1 - 6 Week B Online Semester 1 - 6 Week B Kelvin Grove Semester 1 - 6 Week B
QUT002	QUT You: Walking on Country	Kelvin Grove Semester 1 - 6 Week A, Semester 2 - 6 Week D Gardens Point Semester 1 - 6 Week A, Semester 2 - 6 Week D Online Semester 1 - 6 Week A, Semester 2 - 6 Week D
QUT003	QUT You: Real Action for Real Change	Gardens Point Semester 1 - 6 Week A Kelvin Grove Semester 1 - 6 Week A Online Semester 1 - 6 Week A
QUT004	QUT You: Living and Working Collaboratively, Ethically, and Inclusively	Gardens Point Semester 2 - 6 Week D Kelvin Grove Semester 2 - 6 Week D Online Semester 2 - 6 Week D
QUT005	QUT You: Seeing Me, Seeing You: Skills for a Diverse World	Kelvin Grove Semester 1 - 6 Week B, Semester 2 - 6 Week C Gardens Point Semester 1 - 6 Week B, Semester 2 - 6 Week C Online Semester 1 - 6 Week B, Semester 2 - 6 Week C
QUT006	QUT You: The Art of Pitching	Gardens Point Semester 1 - 6 Week B Online Semester 1 - 6 Week B Kelvin Grove Semester 1 - 6 Week B
QUT007	QUT You: Fighting 'Fake News'	Kelvin Grove Semester 2 - 6 Week C Gardens Point Semester 2 - 6 Week C Online Semester 2 - 6 Week C
QUT008	QUT You: Think Like a Computer and Change the World	Kelvin Grove Semester 1 - 6 Week A Gardens Point Semester 1 - 6 Week A Online Semester 1 - 6 Week A
QUT009	QUT You: Data Science for Society	Gardens Point Semester 2 - 6 Week D Online Semester 2 - 6 Week D Kelvin Grove Semester 2 - 6 Week D
QUT010	QUT You: People with Robots	Gardens Point Semester 2 - 6 Week C Online Semester 2 - 6 Week C Kelvin Grove Semester 2 - 6 Week C

Communication Unit Options - commence 2024

Code	Title	Offered In	Requisites
CCB105 Equivalents: CCB200	Digital Platforms	Kelvin Grove Semester 1 Online Semester 1
CCB106 Equivalents: CWB112	Popular Culture	Online Semester 2 Kelvin Grove Semester 2
CCB201 Equivalents: KCB104	Australian Media	Kelvin Grove Semester 2 Online Semester 2	Prerequisites: Completion of 48 credit points of study
CCB202 Equivalents: KCB206, KCB201	Social Media, Self and Society	Kelvin Grove Semester 1 Online Semester 1, Summer	Prerequisites: CCB200 or CCB105 (can be enrolled in the same teaching period as CCB202); or enrolment in IF27 Media and Communication Major (IF27MJR-MEDCOMM); or admission to Bachelor of Media and Communication single or double degrees (KC30, IX67, IX70, IX75, IX86) or Bachelor of Communication single or double degrees (KC40, ID05, ID06, ID07, ID09, ID10, ID11, ID31).
CCB205 Equivalents: CCB302	Digital Media Analytics	Kelvin Grove Semester 2	Prerequisites: 72cp of completed study
CCB206 Equivalents: CYB106	Global Media and Culture	Kelvin Grove Semester 2 Online Semester 2
CCB304	Social Media Strategy	Kelvin Grove Semester 1	Prerequisites: 96cp of completed study
CJB101 Equivalents: KJB120	Foundations of Journalism	Kelvin Grove Semester 1
CJB205	Data-Driven Storytelling and Verification	Kelvin Grove Semester 1	Prerequisites: CYB116
CJB303 Equivalents: CWB301	Political Communication	Kelvin Grove Semester 1	Prerequisites: Completion of 72 credit points of study
CWB111 Equivalents: KWB114	Scientific and Technical Writing	Gardens Point Semester 2 Online Semester 2	SA in Senior English or equivalent is assumed knowledge.
CWB200 Equivalents: CWB103	Interpersonal and Intercultural Negotiation	Kelvin Grove Semester 2
CWB201 Equivalents: KWB213, KWB106	Corporate Writing and Editing	Kelvin Grove Semester 2 Online Semester 2
CWB203 Equivalents: CCB203	Strategic Speech	Kelvin Grove Semester 1
CWB204	Persuasive Communication	Kelvin Grove Semester 1 Online Semester 1
KKB341	Work Integrated Learning 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 168 credit points of study Antirequisites: BEB701, BEB702, KKB343, KKB344 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI

Digital Advertising Core Options

Code	Title	Offered In	Requisites
CCB304	Social Media Strategy	Kelvin Grove Semester 1	Prerequisites: 96cp of completed study
KKB341	Work Integrated Learning 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 168 credit points of study Antirequisites: BEB701, BEB702, KKB343, KKB344 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
KKB342	Work Integrated Learning 2	Online Semester 1, Semester 2, Summer	Prerequisites: KKB341 or KKB343 or UXB301 or BEB701. KKB341 can be enrolled in the same teaching period as KKB342 Antirequisites: BEB702 This is a final year (capstone) independent workplace study unit. Students are responsible for finding their own internship. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
KKB345	Creative Industries Project 1	Online Semester 1, Semester 2, Summer	Prerequisites: Completion of 72 credit points of study relevant to the specific project This is a professional project unit. Enrolment by application only.
KKB346	Creative Industries Project 2	Available for enrolment in 2024	Prerequisites: KKB345 (can be enrolled in the same teaching period) This is a professional project unit. Enrolment by application only. For more information: http://tinyurl.com/WorkIntegratedLearning-CI
KKB350	Creative Industries Study Tour	Kelvin Grove Semester 1, Semester 2	Prerequisites: Completion of 72 credit points of study This is an immersive learning unit. Enrolment by application only. For more information: http://tinyurl.com/WorkIntegratedLearning-CI

ID07 Public Health Option units 2024 onwards.

Public Health Option Units

Code	Title	Offered In	Requisites
AMB111 Equivalents: AMB220, AMX220	Advertising Works	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
AMB163 Equivalents: AMB263, AMX263	Introduction to Public Relations	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2
AMB224 Equivalents: AMB319, AMX319	Consumers and Media Channels	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies.
AMB299 Equivalents: AMB372, AMB202, AMB320	Marketing Communication	Gardens Point Semester 1, Semester 2 Online Semester 1, Semester 2	Prerequisites: 96 credit points of completed studies.
CCB105 Equivalents: CCB200	Digital Platforms	Kelvin Grove Semester 1 Online Semester 1
CJB303 Equivalents: CWB301	Political Communication	Kelvin Grove Semester 1	Prerequisites: Completion of 72 credit points of study
CWB102 Equivalents: KWB115	Influence and Persuasion	Available for enrolment in 2024
CWB201 Equivalents: KWB213, KWB106	Corporate Writing and Editing	Kelvin Grove Semester 2 Online Semester 2
CWB203 Equivalents: CCB203	Strategic Speech	Kelvin Grove Semester 1
DVB101 Equivalents: DXB102, KIB101	Visual Communication Design	Kelvin Grove Semester 1, Summer Online Semester 1, Summer	It is assumed that you are computer literate - which means you know how to use a typical computer (Mac and/or Windows), and can use standard desktop applications such as a word processor, email and web browser
DVB102 Equivalents: DXB202, KIB120, KVB204	Image Design and Production	Kelvin Grove Semester 2 Online Semester 2	Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge
DXB111 Equivalents: DXB203, KIB103	Introduction to Web Design	Kelvin Grove Semester 2 Online Semester 2	It is assumed that you are computer literate - which means you know how to use a typical computer (Mac and/or Windows), you can use standard desktop applications such as a word processor and web browser and you can install and update software
HLB300	Independent Study	Kelvin Grove Semester 1, Semester 2, Summer	Prerequisites: Completion of 192cp Minimum GPA 5.0 is assumed knowledge.
JSB171 Equivalents: JSB131, JSB011, JSB101	Justice and Society	Online Semester 1 Kelvin Grove Semester 1
JSB178 Equivalents: JSB081, JSB251,JSB271	Policy, Governance and Justice	Online Semester 2 Kelvin Grove Semester 2
JSB263	Global Political Institutions	Online Semester 2 Kelvin Grove Semester 2	Prerequisites: 96 Credit Points of Completed Study
JSB286	Domestic and Family Violence	Kelvin Grove Semester 2 Online Semester 2	Prerequisites: 96cp of previous study
JSB379	Political Practice, People Power, and Protest	Kelvin Grove Semester 1 Online Semester 1	Prerequisites: 96 Credit Points of Completed Study
KKB190 Equivalents: OUB100	Yatdjuligin - Cultural Safety in Indigenous Australian Context	Kelvin Grove Semester 2
KKB191 Equivalents: OUB110, EDB039	Am I black enough? Indigenous Australian Representations	Kelvin Grove Semester 1
KKB192 Equivalents: OUB120	Smash the Act - Indigenous Australian Politics	Kelvin Grove Semester 1
KKB193 Equivalents: OUB130, EDB040	Indigenous Knowledge: Research Ethics and Protocols	Kelvin Grove Semester 2
MGB161 Equivalents: EED001	Thinking Like an Entrepreneur	Online Semester 1, Semester 2 Gardens Point Semester 1, Semester 2
MGB162 Equivalents: EED002	Entrepreneurship: Identifying Problems and Opportunities	Online Semester 1, Semester 2 Gardens Point Semester 1, Semester 2
PUB358	Digital Health Perspectives	Kelvin Grove Semester 1 Online Semester 1	Prerequisites: 192cp
PUB490	Quality Management in Health	Kelvin Grove Semester 2 Online Semester 2	Prerequisites: Completion of 96cp Background knowledge of the health care system is assumed knowledge.
PYB007	Communication for Health Professionals	Kelvin Grove Semester 1, Semester 2 Gardens Point Semester 1	Antirequisites: PYB074, HHB113, PYB111
PYB100 Equivalents: PYB101, HLB100	Foundation Psychology	Gardens Point Semester 1 Kelvin Grove Semester 1, Semester 2	Antirequisites: PYB012
PYB102	The Mind and the Brain	Kelvin Grove Semester 2
PYB159	Alcohol and Other Drug Studies	Kelvin Grove Semester 1	Antirequisites: PYB158 Introductory psychology unit and 96 credit points of first year units are assumed knowledge.
PYB208	Counselling Theory and Practice 1	Kelvin Grove Semester 2	Prerequisites: PYB007 or PUB209
SWB105	Contemporary Human Rights	Kelvin Grove Semester 1
SWB108	Australian Society, Social Justice and Policy	Kelvin Grove Semester 2	Antirequisites: SWB103, SWB218
SWB109	Working with Aboriginal and Torres Strait Islander Peoples and Communities	Kelvin Grove Semester 2	Antirequisites: EDB041
SWB306	People, Community and Disability	Kelvin Grove Semester 1
SWB333	Participatory Community Development	Kelvin Grove Semester 1	Prerequisites: Completion of 96 credit points
XNB150	Food Citizenship	Online Semester 2 Kelvin Grove Semester 2
XNB151 Equivalents: PUB201	Food and Nutrition	Online Semester 1, Semester 2 Kelvin Grove Semester 1, Semester 2
XNB176	Nutrition, Physical Activity and Health	Available for enrolment in 2024
XNB177	Sport and Exercise Across the Lifespan	Kelvin Grove Semester 2