Graduate Certificate in Business (Integrated Marketing Communication) (BS39)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Graduate Certificate in Business (Integrated Marketing Communication) (BS39)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Course duration (full-time): | 1 months |
|---|---|
| Course duration (part-time): | 2 years |
| Total credit points: | 48 |
| Standard credit points/full-time semester: | 48 |
| Standard credit points/part-time semester: | 24 |
| Course coordinator: | Contact HiQ on +61 7 3138 2000 or email askqut@qut.edu.au |
| Discipline coordinator: | Dr Lisa Schuster |
| Course contact: | +61 7 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 031769E |
| Faculty: | Faculty of Business and Law |
Scholarships
Course information
GradCertBus(IMC)
The Graduate Certificate in Business is effectively one-quarter of the Master of Business program. Graduate Certificate in Business (Integrated Marketing Communication) students will undertake 48 specified credit points (4 units) in their chosen discipline.
This course can be undertaken either full-time (1 Semester) or part-time (2 Semesters).
See also separate entries for the following majors in this course: Accounting, Applied Finance, Forensic Accounting, Human Resource Management, Integrated Marketing Communication, Interdisciplinary, International Business, Marketing, Philanthropy & Nonprofit Studies, Public Relations, Management, Professional Accounting, Strategic Advertising.
Pathways to further study
With approval of the relevant Discipline Coordinator in conjunction with approval from the Course Coordinator, students may articulate from the Graduate Certificate in Business to a related Master of Business course, depending on the major undertaken. Students must meet the entry requirements and/or prerequisites for further study. Students completing the Graduate Certificate in Business (Integrated Marketing Communications) may articulate to the:
• BS11 Masters of Business (Integrated Marketing Communication)
Course Structures
Unit Lists
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| BSN450 | Business Intelligence |
| |
| Select one of the following 12 credit point units: | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| BSN450 | Business Intelligence |
| |
| Select one of the following 12 credit point units: | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| AMN461 Equivalents: AMX461 | Media Relations for Managers | Antirequisites: CON424 | |
| AMN468 Equivalents: AMX468 | Crisis and risk: Communicating for brand trust and reputation |
| Antirequisites: CON408 |