Graduate Certificate in Business (Customised) (BS39)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Graduate Certificate in Business (BS39)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Course duration (full-time): | 6 months |
|---|---|
| Course duration (part-time): | Domestic: 1 - 2 years |
| Total credit points: | 48 |
| Standard credit points/full-time semester: | 48 |
| Standard credit points/part-time semester: | 24 |
| Course coordinator: | Contact HiQ on +61 7 3138 2000 or email askqut@qut.edu.au |
| Discipline coordinator: | AskQUT |
| Course contact: | +61 7 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 031769E |
| Faculty: | Faculty of Business and Law |
Scholarships
Study costs
Domestic students may need to pay the Student Services and Amenities Fee (SSAF).
Course Structures
Students undertake one core unit, BSN450 and three elective units selected from the pool of available Business postgraduate units.
While students are free to choose the three elective units as desired, themed packages of units have been suggested below, including:
- Marketing Innovation
- Digital Marketing
Innovation is crucial to the success of the marketing process. Offering innovative goods and services that reflect both the organisation’s mission and customer needs is critical for competitive advantage. These units bring the latest thinking in innovation together to inspire innovative marketing practice. In this course, students will learn how to use market data, consumer behaviour trends and innovation frameworks to define market opportunities and co-create goods and services with customers to manage innovation in the real world. Students will engage with the entrepreneurial mindset and learn how this supports new venture creation. This course will appeal to people seeking to start their own business, reinvent current goods and service offerings, innovate within marketing, upskill in innovation techniques, or change careers to CX (customer experience), innovation or service design.
This is a set of themed units which students may opt to take as their three elective units in the BS39 customised major.
All BS39 students undertake core unit BSN450 Business Intelligence.
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSN450 | Business Intelligence |
| |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success | Antirequisites: MIN419 | |
| AMN443 Equivalents: AMX443 | Innovating Products and Customer Experiences |
| Antirequisites: MIN423 |
| MGN428 | Developing Entrepreneurial Mindsets |
| Antirequisites: GSN410, GSZ410 |
Digital marketing is the foundation of an increasingly digital marketplace – a digital marketplace that has accelerated since the COVID-19 pandemic. This unit package teaches the strategic integration of digital tools, such as social media, search engine marketing and display advertising, to achieve organisational objectives. It also covers the collection and interpretation of relevant and reliable data, such as from customer journey mapping and Google Analytics, to inform digital strategy. This offering balances the creative and the strategic aspects of digital marketing, spanning from design thinking and content creation, through to how to measure and demonstrate campaign outcomes.
It is for communication professionals looking to expand their skillset into digital marketing and is also suited for those seeking to start their own business or looking for a career in digital marketing.
This is a set of themed units which students may opt to take as their three elective units in the BS39 customised major.
All BS39 students undertake core unit BSN450 Business Intelligence.
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSN450 | Business Intelligence |
| |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
Unit Lists
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| BSN450 | Business Intelligence |
| |
| Select 36 credit points from the Business Postgraduate Units Option List. | |||