Graduate Certificate in Business (Strategic Advertising) (BS39)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Graduate Certificate in Business (Strategic Advertising) (BS39)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Course duration (full-time): | 6 months |
|---|---|
| Course duration (part-time): | Domestic: 1 - 2 years |
| Total credit points: | 48 |
| Standard credit points/full-time semester: | 48 |
| Standard credit points/part-time semester: | 24 |
| Course coordinator: | Contact HiQ on +61 7 3138 2000 or email askqut@qut.edu.au |
| Discipline coordinator: | Dr Lisa Schuster |
| Course contact: | +61 7 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 031769E |
| Faculty: | Faculty of Business and Law |
Scholarships
Course information
GradCertBus(StratAdvtg)
The Graduate Certificate in Business is effectively one-quarter of the Master of Business program. Graduate Certificate in Business (Strategic Advertising) students will undertake 48 credit points (4 units) in their chosen discipline.
This course can be undertaken either full-time (1 Semester) or part-time (2 Semesters).
See also separate entries for the following majors in this course: Accounting, Applied Finance, Forensic Accounting, Human Resource Management, Integrated Marketing Communication, Interdisciplinary, International Business, Marketing, Philanthropy & Nonprofit Studies, Public Relations, Management, Professional Accounting, Strategic Advertising.
Pathways to further study
With approval of the relevant Discipline Coordinator in conjunction with approval from the Course Coordinator, students may articulate from the Graduate Certificate in Business to a related Master of Business course, depending on the major undertaken. Students must meet the entry requirements and/or prerequisites for further study. Students completing the Graduate Certificate in Business (Strategic Advertising) may articulate to the:
Study costs
Domestic students may need to pay the Student Services and Amenities Fee (SSAF).
Course Structures
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| BSN450 | Business Intelligence |
| |
| Select one 12 credit point unit from the following: | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN446 | Brand Analytics |
| |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| Select two units (24cp) from the following list: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN421 is permitted to count towards the major if completed in 2016 or earlier | |||