Graduate Certificate in Business (Public Relations) (BS39)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Graduate Certificate in Business (Public Relations) (BS39)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Course duration (full-time): | 6 months |
|---|---|
| Course duration (part-time): | Domestic: 1 - 2 years |
| Total credit points: | 48 |
| Standard credit points/full-time semester: | 48 |
| Standard credit points/part-time semester: | 24 |
| Course coordinator: | Contact HiQ on +61 7 3138 2000 or email askqut@qut.edu.au |
| Discipline coordinator: | Dr Anne Lane |
| Course contact: | 07 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 031769E |
| Faculty: | Faculty of Business and Law |
Scholarships
Course information
GradCertBus(Public Relations)
The Graduate Certificate in Business is effectively one-quarter of the Master of Business program. Graduate Certificate in Business (Public Relations) students will undertake 48 specified credit points (4 units) in their chosen discipline.
This course can be undertaken either full-time (1 Semester) or part-time (2 Semesters).
See also separate entries for the following majors in this course: Accounting, Applied Finance, Forensic Accounting, Human Resource Management, Integrated Marketing Communication, Interdisciplinary, International Business, Marketing, Philanthropy & Nonprofit Studies, Public Relations, Management, Professional Accounting, Strategic Advertising.
Pathways to further study
With approval of the relevant Discipline Coordinator in conjunction with approval from the Course Coordinator, students may articulate from the Graduate Certificate in Business to a related Master of Business course, depending on the major undertaken. Students must meet the entry requirements and/or prerequisites for further study. Students completing the Graduate Certificate in Business (Public Relations) may articulate to the:
Course Structures
Unit Lists
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN461 Equivalents: AMX461 | Organisational Storytelling and Media Relations |
| Antirequisites: CON424 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN450 | Business Intelligence |
| |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN461 Equivalents: AMX461 | Organisational Storytelling and Media Relations |
| Antirequisites: CON424 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Select two units (24cp) from the following: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| AMN468 Equivalents: AMX468 | Crisis and risk: Communicating for brand trust and reputation |
| Prerequisites: 24 credit points of completed Postgraduate studyAntirequisites: CON408 |
| AMN467 Equivalents: AMX467 | Strategic Communication Campaigns |
| |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Core Units: | |||
| AMN461 Equivalents: AMX461 | Organisational Storytelling and Media Relations |
| Antirequisites: CON424 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Select 24 credit points from the School of Advertising, Marketing and Public Relations from the Postgraduate Business Unit Options | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Students are required to complete the following 4 units (48 credit points): | |||
| AMN461 Equivalents: AMX461 | Organisational Storytelling and Media Relations |
| Antirequisites: CON424 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Public Relations Option Unit | |||
| One unit from the Advertising, Marketing and Public Relations Unit Options | |||