Master of Business (Integrated Marketing Communication) (BS11)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Master of Business (BS11)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Course duration (full-time): | Domestic: 1 - 2 years International: 1.5 - 2 years |
|---|---|
| Course duration (part-time): | Domestic: 3 - 4 years |
| Total credit points: | 192 |
| Course coordinator: | Director of Studies, QUT Business School; email: askqut@qut.edu.au; ph: 07 3138 2000 |
| Discipline coordinator: | Associate Professor HS Jin |
| Course contact: | +61 7 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 085448J |
| Faculty: | Faculty of Business and Law |
Scholarships
Advanced standing (credit)
Students who have articulated from the Graduate Certificate in Business (Integrated Marketing Communication) may receive advanced standing for up to 48 credit points. More information available from the Credit for prior learning page.
Early exit
Students may exit from the Master of Business (Integrated Marketing Communication) at the following stages, once those particular course requirements have been met:
Graduate Diploma in Business (Integrated Marketing Communication)
Graduate Certificate in Business (Integrated Marketing Communication)
Study costs
Domestic students may need to pay the Student Services and Amenities Fee (SSAF).
Course Structures
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies. .
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.
Students who have completed an undergraduate degree in Business or related field of study, with a minimum GPA of 4 (7 point scale), in a different discipline to their major will undertake 144 credit points of study. Students will complete the Foundation and Discipline studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN450 | Business Intelligence |
|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Semester 1 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN450 | Business Intelligence |
|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
Students who have completed an undergraduate degree in Business or related field of study, with a minimum GPA of 4 (7 point scale), in a different discipline to their major will undertake 144 credit points of study. Students will complete the Foundation and Discipline studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| BSN450 | Business Intelligence |
| |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
Students who have completed an undergraduate degree in Marketing, with a minimum GPA of 4 (7 point scale), will undertake 144 credit points of study. Students will complete the Discipline and Complementary studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
| Semester 1 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
Students who have completed an undergraduate degree in Marketing, with a minimum GPA of 4 (7 point scale), will undertake 144 credit points of study. Students will complete the Discipline and Complementary studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
Integrated Marketing Communication: 2 Year Program - Full-time February or July Entry - 2025 onwards
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| BSN450 | Business Intelligence |
| |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| BSN450 | Business Intelligence |
| |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| BSN450 | Business Intelligence |
| |
| Select either AMN403 or AMN445 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN445 Equivalents: AMX445 | Meaningful Marketing: Value Creation and Customer Engagement |
| Antirequisites: AMN442, AMX442, MIN425 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Select a Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Select a Complementary Studies Unit | |||
| Select a Complementary Studies Unit | |||
Students who have completed an undergraduate degree in Business or related field of study, with a minimum GPA of 4 (7 point scale), in a different discipline to their major will undertake 144 credit points of study. Students will complete the Foundation and Discipline studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Summer Semester (November) commencement - Part-time only |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| Complementary Studies Unit | |||
Students who have completed an undergraduate degree in Marketing, with a minimum GPA of 4 (7 point scale), will undertake 144 credit points of study. Students will complete the Discipline and Complementary studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Students commencing in Summer undertake MGN446 as one of the complementary studies units. All other complementary studies units are selected from the Summer unit offering. | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Business Postgraduate Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Business Postgraduate Option Unit | |||
| Business Postgraduate Option Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Business Postgraduate Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Business Postgraduate Option Unit | |||
| Business Postgraduate Option Unit | |||
| Summer Semester (November) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN404 Equivalents: AMX404 | Readings in Integrated Marketing Communication |
| Prerequisites: AMN401Antirequisites: CON416 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| Business Postgraduate Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN465 Equivalents: AMX465 | Public Relations Foundations |
| Antirequisites: CON415 |
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Summer commencement part-time students undertake AMN442 in Summer Semester. They also undertake one of: MGN446, EFN406 or AYN416 (as a Complementary Studies Unit) in Summer Semester and select four units (48cp) from the Business Postgraduate Units List in later semesters. | |||