Master of Business (Strategic Advertising) (BS11)
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Planning your enrolment
This information will assist to plan your studies and complete your enrolment in HiQ. Read the information under the Course Structure tab for a recommended study program and unit details.
This is a major of the course Master of Business (Strategic Advertising) (BS11)
If you need further enrolment advice use the contact details listed. For more information about enrolling visit the enrolment section.
Major Details
| Total credit points: | 192 |
|---|---|
| Course coordinator: | Director of Studies, QUT Business School; email: askqut@qut.edu.au; ph: 07 3138 2000 |
| Discipline coordinator: | Dr Lisa Schuster |
| Course contact: | +61 7 3138 2000, askqut@qut.edu.au |
| Delivery: | Gardens Point, Online |
| CRICOS code: | 085448J |
| Faculty: | Faculty of Business and Law |
Scholarships
Advanced standing (credit)
Students who have articulated from the Graduate Certificate in Business (Strategic Advertising) may receive advanced standing for up to 48 credit points. More information available from the Credit for prior learning page.
Early exit
Students may exit from the Master of Business (Strategic Advertising) at the following stages, once those particular course requirements have been met:
Graduate Diploma in Business (Strategic Advertising)
Graduate Certificate in Business (Strategic Advertising)
Study costs
Domestic students may need to pay the Student Services and Amenities Fee (SSAF).
Course Structures
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the QUT Business School Student Service Centre.
Students who have completed an undergraduate degree in Business or related field of study, with a minimum GPA of 4 (7 point scale), in a different discipline to their major will undertake 144 credit points of study. Students will complete the Foundation and Discipline studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| BSN450 | Business Intelligence |
| |
| Select either AMN403 or AMN446 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN446 | Brand Analytics |
| |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
Students who have completed an undergraduate degree in Advertising, with a minimum GPA of 4 (7 point scale), will undertake 144 credit points of study. Students will complete the Discipline and Complementary studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| BSN450 | Business Intelligence |
| |
| Select either AMN403 or AMN446 | |||
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN446 | Brand Analytics |
| |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| BSN550 | Responsible Enterprise |
| Prerequisites: 36 credit points of completed study or enrollement in BS39MJR-PHILNPS or BS11MJR-PHILNPS |
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| Complementary Studies Unit | |||
| Complementary Studies Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN499 Equivalents: AMX406 | Industry, Markets and Stakeholder Capstone |
| Prerequisites: Completion of 96 credit points of Business postgraduate unitsAntirequisites: CON405 |
| Complementary Studies PG Option Unit | |||
Students who have completed an undergraduate degree in Business or related field of study, with a minimum GPA of 4 (7 point scale), in a different discipline to their major will undertake 144 credit points of study. Students will complete the Foundation and Discipline studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| Choose 24cp from the following units: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMPR Postgraduate Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| AMPR Postgraduate Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| Choose 24cp from the following units: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR Postgraduate Unit | |||
| AMPR Postgraudate Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| Summer Semester (November) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMPR Postgraduate Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
Students who have completed an undergraduate degree in Advertising, with a minimum GPA of 4 (7 point scale), will undertake 144 credit points of study. Students will complete the Discipline and Complementary studies block in their course.
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Students commencing in Summer undertake MGN446 as one of the complementary studies unit. | |||
| Students commencing in Summer undertake two other complementary studies units in Summer-1 semester | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Complementary Studies PG Option Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| AMPR PG Options Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| Semester 1 (February) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| Choose 24cp from the following units: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN406 Equivalents: AMX406 | Project |
| Prerequisites: Completion of 96cp of previous study of Business postgraduate unitsAntirequisites: CON405 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| Complementary Studies PG Option Unit | |||
| Semester 2 (July) commencement |
|---|
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| Choose 24cp from the following units: | |||
| AMN401 Equivalents: AMX401 | Integrated Marketing Communication |
| Antirequisites: CON421 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| AMN442 Equivalents: AMX442 | Marketing Management |
| Antirequisites: MIN422 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMPR PG Options Unit | |||
| Complementary Studies PG Option Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| Students commencing in Summer undertake AMN401 and AMN403 as the two Strategic Advertising Foundation Units. | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN400 Equivalents: AMX400 | Consumer Insights for Marketing Success |
| Antirequisites: MIN419 |
| AMN403 Equivalents: AMX403 | Developing Market Intelligence Skills for Decision Making |
| Antirequisites: MIN413 |
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN420 Equivalents: AMX420 | Manage Advertising |
| Antirequisites: CON417 |
| AMN426 | Content Creation and Management |
| Prerequisites: 24 credit points of completed Postgraduate study |
| AMPR PG Options Unit | |||
| AMPR PG Options Unit | |||
| Code | Title | Offered In | Requisites |
|---|---|---|---|
| AMN405 Equivalents: AMX405 | Decisions and Issues in Integrated Marketing Communication |
| Prerequisites: AMN401 or AMN420 |
| AMN425 Equivalents: AMX425 | Digital Strategy and Analytics |
| Prerequisites: (24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08) |
| AMN423 Equivalents: AMX423 | Strategies for Creative Advertising |
| Antirequisites: CON419 |
| AMPR PG Options Unit | |||
Last modified: 28 June 2024 02:01AM